When Han Hao led the class to visit, a special meeting was being held at the Capital Olympic Organizing Committee.

The meeting was devoted to the qualification of the first sponsor of the 2008 Olympic Games, the exclusive car sponsor.

It was a high-profile, closed-door meeting where everyone spoke freely and only wanted to select the most suitable sponsor representatives.

After initial elimination, Volkswagen, Hyundai Motor and Chunghwa Group became the three major candidates.

At the beginning of the meeting, the smell of gunpowder was full, and the three major automobile companies each had their own supporters.

"Volkswagen is the strongest, the first to come to China, I don't think anyone has any doubts about its strength. In this Olympic sponsorship plan, Volkswagen has given the most detailed measures and the largest overall investment amount, and its major brands have actively participated.

I think Volkswagen is the most suitable sponsor for all aspects of the business, which is in line with our Chinese style of joining TO and actively integrating into globalization. ”

Volkswagen's lobbying has obviously achieved remarkable results, it can be said that Volkswagen has a deep-rooted concept of cars in the minds of Chinese, and the first judge to speak directly voted for Volkswagen.

"All things considered, I think Hyundai is the most suitable. Hyundai Motor has rich experience in sponsoring large-scale events, and Hyundai Motor is responsible for sponsoring the '02 World Cup and '04 Olympic Games.

In addition, Hyundai Motor is rooted in the capital, and it is a joint venture with the Shouqi Group to produce the Olympic Games in the capital, so it makes sense to use local automobile companies.

I think the people of the 20 million capital also want to see this win-win result. ”

Hyundai is moving closer to Volkswagen's strategy, and they have lobbied for success, and many people support it.

"I don't think you have grasped the point, and the Olympic Games in China need to be sponsored by a national independent brand. Whether it is Volkswagen or Hyundai, it is a foreign brand. The 08 Olympic Games is a grand event to promote the prestige of our country, and it is a great time to show the national brand, and such a platform cannot be allowed to become a show for foreign brands.

As another point, I would like to remind you that among the three direct sponsorship bids, the first place was the Chunghwa Group, with a bid of $100 million and 2,008.

Among the bidding factors, the bid is a very important reference factor, which is very clearly written in the bidding rules. ”

The Chung Hwa Group also has supporters who want to make their own brands the protagonists of the Olympics.

"When it comes to the bid price, Volkswagen is not far behind, their offer is $100 million, only $2,008 less than the Chunghwa Group. Moreover, Volkswagen is the company that places the most advertising in the global market, and their overall investment amount is far ahead.

In addition, I would like to remind you that there is a big gap between the quality of Chunghwa Group's products and the Volkswagen brand. I have a statistic here, once the market competition is fierce, the Chung Hwa Group is likely to collapse in 3-5 years, because their pillar products are not competitive.

If we choose a company that is likely to fail before 2008 as a sponsor, who will bear the responsibility and who can afford it?"

When it comes to weaknesses, the biggest shortcoming of Zhonghua Group is that its product line is limited, unlike Volkswagen and Hyundai brands that have proven their strength internationally, and once the market changes, they may fall behind and go bankrupt.

"When it comes to the bid amount, I would like to add that although Hyundai Motor is an offer of 99.99 million US dollars, it is 1,000 more than Volkswagen in terms of providing vehicles free of charge, and the overall sponsorship amount is actually the largest among the three.

Here, I also agree that the sustainable competitiveness of the enterprise should be included in the consideration, and we must select foolproof sponsors, and we must not risk politics to provide the plan to the higher authorities for decision.

I have a market quality survey here, and among the three companies, Chunghwa Group ranks last, and Hyundai Motor is the fastest growing company in consumer popularity. ”

Hyundai's supporters decided to join forces with Volkswagen and exclude the Chunghwa Group first, leaving the two companies to compete on their own. While further explaining Hyundai's advantages, they did not hesitate to crack down on the Chunghwa Group.

As soon as these words came out, the situation at the venue was suddenly very unfavorable to the China Group, no matter what, the weakest of the three was indeed the China Group.

"I would like to state that after the three companies signed up to participate in the sponsorship competition, the Olympic Organizing Committee sent a team to investigate the companies in person, including verifying their profitability and proof of existing assets within three years.

The fact that the Zhonghua Group can enter today's discussion shows that the official recognition of their strength will not negate their future development because they are temporarily backward.

The state has repeatedly emphasized that it is necessary to support the development of independent automobile brands, and the Olympic Games, as a major event invested by China, should give valuable opportunities to our own national enterprises.

If even we ourselves do not support the development of enterprises with practical actions, how can we talk about the slogan of supporting the development of national enterprises on the stage?"

In this closed-door meeting, the supporters of the three companies did not give in to each other, and all gave very good reasons for support.

In the end, the minutes of today's meeting will be submitted to the superior leadership department in full for reference, and all three companies will be submitted as candidates for final decision.

However, in the order of recommendation at this meeting, Volkswagen was the first to recommend, Hyundai Motor was close behind, and Chunghwa Group was last.

It can be said that the order of recommendation still represents the attitude of the Olympic Organizing Committee, and their favorite target is Volkswagen.

There are no impermeable walls, and soon the results of this high-profile closed-door meeting leaked out.

Volkswagen, for its part, was the happiest, having invested an unprecedented amount of resources to qualify for the 2008 Olympic Games. From the headquarters in Germany to the joint venture factory in China, they have all worked hard to qualify for the Olympic Games.

"I am very optimistic about the results, Volkswagen is an old friend of the Chinese people, and we have always maintained good relations with the Chinese government. With the help of the 08 Olympic Games, it will not only promote Volkswagen's global strategy, but also promote beautiful China to the world. ”

Although the dust did not settle on the final result, it is an indisputable fact that Volkswagen received the most support.

At the time of the reporter's interview, the person in charge of Volkswagen's bid did not forget to use the interview opportunity to continue to shape public opinion.

After the reporters dispersed and got into the car back to the hotel, the person in charge untied his tie with relief and breathed a sigh of relief.

Volkswagen is the first to recommend, and if nothing else, it will not be a problem to win the sponsorship qualification.

"Do you know why the German headquarters will do whatever it takes to win the 2008 Olympic Games?"

The person in charge was in a good mood and asked his assistant who was sitting in the passenger seat.

"The Chinese market is very important, and it is said that it accounts for a large part of our group's profits. ”

The assistant can only pick and choose what he thinks is the reason to answer.

"You're only half right, and the more important reason is that our Volkswagen Group is ready to blow the horn of attack, the Americans have occupied the top of the global car list for too long, and it should be time for a change of dynasty.

We will launch a global offensive in the next few years to let the flag of the masses fly in every corner of the earth.

Therefore, the Olympic campaign is nothing more than a major operation in line with the global strategy, and our goal is to be the first in the world. ”

At this time, the person in charge revealed the reason why Volkswagen would fight for the sponsorship rights at any cost.

"Wait another month, and if everything goes well, then I can go back to Germany for a vacation. If it fails, then you and I will immediately get out of Volkswagen!"

These words made the assistant in front of him worry about his professional future.

"But don't worry, the chances are very small, and one of the great things about the Chinese government is that they are cautious and steady, and they don't like to take risks." This is the same as us Germans, which is one of the reasons why our Volkswagen cars sell well in China, and our two national aesthetics tend to be the same.

Presumably, now our opponents, the Chinese, are probably crying in a ball, and this battle has long been without them. As for the Koreans, this is really a piece of cowhide plaster, and they will use all kinds of means to redeem their disadvantage. In last year's World Cup, the Koreans taught us a good lesson.

We're going to have a meeting tomorrow to see how we deal with the South Koreans' comeback!"

After Volkswagen learned the news for the first time, Hyundai Motor also learned about the content of the meeting. They were very nervous about being in second place and behind Volkswagen.

"The headquarters has asked us to do whatever it takes to qualify for the Olympics. Our biggest shortcoming is that we are late in entering the Chinese market. If it had been two or three years earlier, Volkswagen would not have been our opponent.

In terms of offer, we still underestimated Volkswagen, and despite the fact that everyone was similarly priced, they were still ahead of us.

You go to carry out our plan B, and it's important that they work intensively during this time, and we can't give the public time to react.

And I will continue to visit Chinese government officials and convey to them the utmost kindness and determination of our Hyundai Motor. ”

The head of Hyundai's Olympic sponsorship team instructed his subordinates.

"Aren't we prepared to deal with the other rival, the China Group from China? ”

The South Korean team did not forget to remind their leaders that there was a rival waiting nearby.

"The Zhonghua Group is already out, and even the companies that they don't support the Chinese themselves don't need to be worth our energy and resources to deal with." Now, our only opponent is Volkswagen, and they must be pulled into the water as soon as possible. ”

Faced with Volkswagen's leading situation, Hyundai has a full plan. Over the next month, they will try to turn the whole situation around.

At a time when the two major foreign brands are gearing up to fight again, Han Hao also learned the internal results of the Olympic Organizing Committee, and China Group is the last recommendation.

This means that the qualification of Zhonghua Group to obtain Olympic sponsorship is slim, and the Olympic Organizing Committee is still not confident about the strength of its own enterprise.

In front of the country's No. 1 and No. 2 leaders, Han Hao has already done the best work he can do.

"It's not until the last minute, and we still can't give up. Since the country has doubts about our strength, the best strategy is to fully demonstrate our strength. ”

Han Hao decided not to conduct a global roadshow and shorten the time for listing in Hong Kong, and strive to achieve the listing of China Automobile in Hong Kong within one month. After all, with the first foreshadowing, the results of this emergency listing are acceptable, but the stock price will be lower.

In addition, in order to prove that it has the strength to undertake the task of sponsoring the Olympic Games, Zhonghua Group will release three strategic models in advance to build momentum for public opinion.

The 2008 Olympic Games became the exclusive car sponsor of the event, which has since become the most competitive event in the history of major international events, and the three candidates did not give up until the last minute.