Chapter 275: It's Disgusting (5/5)
According to the news that Zhang Jin heard from the original, the account share of "Di Renjie's Divine Dragon King" was 43% in the first week of release, 40% in the second week, 35% in the third week, and in the fourth week, that is, after October 21, the account was directly reduced to 30%...
And people are not afraid of your exposure at all: this adjustment method of account sharing ratio is used by many Hollywood blockbusters. Mainly to thank the major theaters and theaters for their strong support and cooperation.
It's disgusting!
You must know that Orange negotiated with major theaters for half a year in order to sign a stepped sharing contract, and only then grinded a sharing contract that was beneficial to both the distribution and the theater chain.
Hua Yi made it like this, and it was all ruined!
It took the initiative to let the cinema line, and the cinema chain must have more of its films...
Unless "Moon" is that kind of phenomenal blockbuster...
Not only that, but several other filmmakers also issued announcements saying: "For the healthy and orderly development of Chinese films, we have decided to maintain 43% of the account..."
Obviously, "Moon" is not, it is just a small genre film.
Hua Yi single-handedly ruined Lu Xiaoran and Orange's efforts for half a year!
Cinemas are definitely going to reward it!
Does "Moon" want to give up?
If "Moon" gives way, then what is Orange spending half a year negotiating for?
This feeling is just what Zhang Weipin said: I didn't point to anyone to help me at the beginning, but I don't think you can fall into the well and take advantage of the fire to rob. Some people say that you will rise and I will descend, and some people say that "The Thirteen Hairpins of Jinling" has been blocked, and we will make up for this schedule, which is full of ugliness and makes me chill!
It's really Nyima's heartbreak!
......
The Orange Building has long been a property privately held by Lu Xiaoran.
At present, it is leased in the form of long-term leases to several major companies in the orange family.
Half of the open-air balcony on the top floor, covering an area of two or three hundred square meters, is quite open, originally a place for a bunch of people to hide and smoke, and later modified this place into an internal high-end tea house.
People from various departments want to drink a cup of tea and a cup of coffee to refresh themselves, or make an appointment with someone to have a long conversation, they often choose here - here has an excellent view, environment, considering that the company's bigwigs are old smoking guns, and particularly high-end ventilation equipment is installed, so smoking is not restricted.
Boss Lu and several senior executives of the company, including Ning Hao, are here.
Zhang Jin first talked about the current situation, and then several people expressed their opinions.
Most people have to return their previous 43 percent of the share...
Lu Xiaoran studied the report for a while, and then asked: "I don't understand, the cost of "Moon" is 40 million, how much does "Shendu Dragon King" cost? It must be higher than ours, right? Why do they dare to take the initiative to reduce the share?"
"Are you saying that the share is reduced, and the cost cannot be recovered?"
"Yes!"
“... People weren't ready to make money from the box office in the first place!"
"Share price?"
"Yes!"
By raising the box office and affecting the stock price, Huayi's market value is 39 billion, and every time it rises, it can earn 390 million...
This is much more than the account sharing of "Shendu Dragon King" - even if "Shendu Dragon King" brushes down one billion, after deducting the cost, it will be recorded at most 300 million...
"Hehe..."Lu Xiaoran sneered: "Then why don't you just buy a box office of 300 million, it's more direct!"
Zhang Jin immediately reacted: "Buy the box office?"
“... I casually said that if the above is found out, once it is exposed, the image of the entire company will be gone!"
Zhang Jin didn't give up: "Be careful, we don't buy so much, it should be fine, right?"
Yao Xiaofeng, the new person in charge of Orange Cinema Line, who participated in the meeting for the first time, said: "Our 101 theaters can make an additional 20 million box office!"
Let's spread it out, the family is less than 200,000...
Lu Xiaoran frowned and asked, "Is there a distributor who buys the box office?"
Yao Xianfeng nodded: "Of course there is!"
"You really don't know, only our orange movies are cleaner now!"
Lu Xiaoran shook his head: "We also have ticket compensation, it's not clean!"
The producer produces the film, the distributor lets the film enter the theater, the theater rehearses the film, and the audience pays to watch the film, which is a normal ecological chain for a film to circulate from upstream to downstream.
But now, many producers or distributors of domestic films have broken this convention, they buy a large number of movie tickets at their own expense, and then let the tickets circulate to the audience by giving them away or selling them at a low price, and increase the film's schedule and box office through "self-production and self-sale", which is the so-called ticket supplement.
If it's big, it's called buying the box office, and if it's small, it's called making up for the ticket...
“... But now there are basically no movies that don't make up for tickets!"
""Hunting" didn't make up for the ticket much!"
"So, the box office of "Hunting" is now 220 million. ”
Lu Xiaoran interrupted the quarrel of several people and asked Yao Xiaofeng: "... Don't talk about this, let me ask you, what do you think about the ticket supplement?"
"I don't have a opinion, I neither encourage nor suppress..."
"Then what do you think of Hua Yi's rebate this time?"
Zhong Lifang shook her head lightly: "The above will not easily express their opinions, this is normal market behavior!"
"Normal fart! Huang Zhongjun is still embarrassed?"
“... What now?"
Lu Xiaoran asked Ning Hao, who had been sitting in the seat and had not spoken: "Old Ning, what do you think?"
"I don't care, I support you in whatever you do!"
"Okay, then let's stay the same..."
Before Lu Xiaoran finished speaking, Zhong Lifang directly retorted: "No, we don't change, the theater chain will press the film!"
“... Hear me out first!"
"Lao Ning, please work hard with Brother Bo, go to the United States, we will arrange the North American release of "Moon" first, and then the domestic release!"
“... Do you want flowers to bloom outside the wall and incense inside the wall?"
"It may not be fragrant outside the wall, but it can definitely affect the inside of the wall, Zhang Jin, this time I pushed 50 million votes, I still don't believe it, than throwing money, we will lose to Huayi brothers?"
Zhang Jin hesitated for a moment, but still opened his mouth to persuade: "... Why do you bother, as long as we drop one point more than Huayi, the theater chain will definitely arrange more of our film schedules, "Moon" itself is cheaper than "Shendu Dragon King"..."
"Then our half-year negotiations will be in vain?"
“... Now it's just us who insist, what's the use?"
"It's useful or not, I'll talk about it when this movie is over!"
He waved his hand to signal the end of the meeting.
......
In Lu Xiaoran's office, he took out a box of exquisitely packaged cigars from the bookshelf and handed one to Ning Hao: "This is a Partagas cigar, one seems to be 500 US dollars!"
Ning Hao took it, sniffed it, and then glanced at him suspiciously: "... Why do you feel like my movie is a victim and want to comfort me?"
"There is an element of this. ”
"Moon" will definitely be suppressed by the five major theaters...
Nonsense, the biggest competitor has rebates, you choose to carry it hard, isn't this looking for death?
Originally, according to the popularity and discussion volume of "Moon" and the pre-sale on the first day, the movie could get at least 500 million box office, but now, it is difficult to talk about even 300 million!
"I'm thinking, if the single-day box office drops to 2 million, can we just release it and then broadcast it on demand?"
"Web-on-demand?"
"Well, the charge, I talked to Sun Zhonghuai, the charge for two weeks, the VIP price is 3 yuan for on-demand once, and the non-VIP is 6 yuan, and after two weeks, you can watch the movie for free if you turn into a VIP!"
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