Generally speaking, the release time of domestic movies in theaters is 28-45 days, and then they are released, and they are broadcast online and on TV on demand...

The "window period" of movies, in the current viewing environment in China, refers to the time interval between the release of movies in theaters and the landing on video websites and pay TV.

This model is inherited from Hollywood's distribution window strategy.

It takes at least half a year for traditional Hollywood movies to go from theaters to other digital and internet channels.

With the development of streaming media such as Netflix and the increase in the audience's awareness of paying, Hollywood films with a window period of less than 2-3 months have become common.

It's not yet the best time to open up the 0 window...

In fact, Sun Huaizhong discussed with Lu Xiaoran the plan to jointly create an online movie, but he refused...

On the one hand, there are not enough paying users, and on the other hand, he doesn't want to become a subordinate officer of Tengxun Video - Teng Aiyou, three video platforms, he doesn't want to stand in line...

In fact, the online copyright of "Moon" has been sold long before the release, and Tencent Video won the exclusive screening right of "Moon" for 12 million...

The paid on-demand broadcast of "Ten Thousand Arrows Pierce the Heart" has already made Orange taste the sweetness - it will be released on the 20th day, and the number of hits in two weeks is 3.2 million, and Orange has received a share of 5 million...

It doesn't seem like much, but "Ten Thousand Arrows Through the Heart" only cost 4 million to shoot!

Of course, this data did not cause outrage in theaters - "Ten Thousand Arrows Through the Heart" chose to be released and then on-demand online after the box office dropped by 500,000...

"The Moon"...

may trigger a rebound - Ning Hao + Huang Bo, 2 million in a single day, you are going to be released?

……

Orange is also a little famous in North America, betting on four movies in a row, ranking eighth at the domestic box office in North America, beating Stein Pictures, so there are huge cash reserves.

The money earned is not spent too much - it is enough to ensure that more than 12 films are produced and distributed every year.

Recently, he partnered with Netflix to help produce three American dramas: "Zombie Country", "Return of the Dead", and "The First Vampire"...

The horror genre production team is quite mature!

It's a lot of cards.

"Moon" came to the United States to promote, and David Fink, the general director of Orange's North American branch, helped contact several talk shows and spent $6 million on publicity...

He feels that "Moon" is controversial - cloning human rights...

And a week before the release, he registered an account on Twitter in the name of 'Geng Hao', and made all kinds of nonsense as a clone...

It's very good, it has attracted hundreds of thousands of people's attention in just one week...

"David Letterman's Late Night Show", Ning Hao and Huang Bo are talking nonsense to the host David Letterman:

"We think so, in the setting of "Moon", clones are specially used to do some dangerous work, not clones in the real sense!"

"What do you mean by cloning in the true sense of the word?"

"In order to make "The Moon", we read a lot of books about cloning, first of all, I just want to emphasize what cloning means in the biological sense: asexual reproduction! The biggest difference between asexual reproduction and replication is that the clone needs to grow up slowly from a young age, and the words of replication will pop out with a sound of an identical one. ”

"Basically, all the so-called clones in science fiction movies are not clones. Although it seems to be asexual reproduction, it doesn't have to run out of the mother's womb, it can grow quickly, and it can also transplant memories... So, in the movie we made, the clone should not be considered a real clone..."

"If you ask me if there is human rights to clone people, I will definitely say, of course there is, the problem is that according to the setting of the movie, he is a tool man, so we have this kind of doubt!"

David Lightman paused for a moment before asking, "Do clones have to grow up from a young age?"

"Yes, it's like having a baby!"

……

Over there, Ning Hao is running publicity, and in China, the propaganda war of "Moon" and "Shendu Dragon King" has officially started!

"Shendu Dragon King" itself has the blessing of 'Di Renjie' big IP, and has the first rebate advantage, and the theater chain is particularly optimistic about them...

The biggest advantage of "Moon" over "Shendu Dragon King": it will be released two days in advance!

There's also the coverage of orange ticketing...

The pre-sale on the first day reached 40 million!

Even so, Lu Xiaoran was still very unhappy, and complained directly in the WeChat circle of friends:

"We spent half a year negotiating with the theater chain, and finally negotiated the account split, and some companies didn't support it, but they dragged their feet, which is really chilling!"

"You guys can give you some credits, can't we?" The production cost of "Moon" is definitely lower than your movie!"

It didn't take long for Huang Zhonglei to leave a message: "Xiaoran, just talk about things, we are doing things according to the rules, Hollywood can return to the theater chain, why can't we?"

Zeng Maojun, the person in charge of Wanda Cinema Line: "This is normal and trending!"

Normal, but also trending?

"Hollywood's box office share is 50 percent, why don't you say this? If you want to use the box office to raise the stock price, just say it, so many empty words, is it interesting? In addition, in the next few years, I will serve as the producer and producer of five films, these movies will be released on Tencent Video, Youku Video, iQiyi Video, I think the rise of video websites, people can watch films without leaving home, which has brought an essential leap to the convenience of users' information acquisition, online movies are the trend, I don't know what Zeng Dong thinks?"

“… If it is broadcast online, Wanda Cinemas will take countermeasures against the films of the orange company!"

"Orange's global box office this year has reached 10 billion yuan, ranking seventh in the world, beating Lionsgate and Weinstein Pictures, 65% of the total box office of domestic films is produced by Orange, you can counteract!"

Don't pretend, Lao Tzu has a showdown...

Anyway, it's a chat in the circle of friends, and there shouldn't be a stupid hat uploaded to Weibo...

Thinking about it too much, there are still stupid hat screenshots uploaded...

And full screenshot...

It immediately sparked a lot of discussion.

Most of them are criticizing the Huayi brothers, saying that they are hooligans and hurt other movies with this kind of rebate.

"Nowadays, the box office of a single film has a great impact on the stock price, the rebate will inevitably affect the film schedule, and the film schedule will affect the box office, the box office brought by "Shendu Dragon King" can stimulate the rise of Huayi's stock price, and compared with the profit brought by the stock price rise to Huayi, the rebate can only be regarded as a small amount of money!"

"I think the key is the quality of the movie, no matter how many films are scheduled, if the movie is not good, who will watch it?"

"Doesn't anyone care about the online movie that Lu Xiaoran said? If Lu Xiaoran personally goes down to make an online movie, then the theater chain will be miserable..."

Of course, there are also different voices, for example, the "Beijing News" wrote an article saying that "ticket compensation" is to buy the box office, and Orange is the first company to implement ticket compensation, and they are not benevolent first!

That's probably what it means, anyway!

Wonderful Book House