The new R&D building at the Huaxia plant has recently been visited by several Europeans who are teaching students from China in a separate conference room. Pen, fun, pavilion www. biquge。 InfoThe 30-seat conference room is crowded into nearly 50 people, all of whom are R&D employees of Huaxia Factory, and are now learning the process training from world-class motorcycle design and R&D personnel.

The training fee for the instructors is very expensive, and the cost of one hour of teaching is equivalent to a month's salary of a Chinese worker, and they come to China to give lectures for one day every week for three months. There is no way, Han Hao can only grit his teeth and give the money out, the knowledge monopoly is worth so much. Fortunately, this money is a one-time expenditure, and when the R&D personnel of the Huaxia factory learn the design and R&D process, they no longer need to work hard to find teachers in Europe.

The cooperation between Piaggio and the Huaxia factory soon began, and after signing the contract and paying the first deposit, equipment and instructors from Europe began to enter the Huaxia factory.

"Han, if we had known you a year earlier, we wouldn't have chosen to build a factory in southern China. Your Huaxia factory has first-class equipment and strong development potential. ”

Piaggio IV also followed, and when he saw the Italian flag fluttering at the gate of the Huaxia factory, he said with deep feelings.

"Mr. Piaggio, we can't do it all over again, we have to look forward. As a friend, I think you should seriously investigate the preferences of the Chinese, and completely copy European models into China without taking into account our national conditions. Motorcycles are still just tools in our country, not to the point where you Europeans think of them as toys. ”

As soon as the contract was signed, the Italians immediately came over to fulfill the agreement, and Han Hao had a good impression of this and specially reminded him.

Like the models launched by Piaggio in China, they are the favorite of literary and artistic petty bourgeois youth, and they are too segmented in the market, and even the recruitment of dealers is difficult. With the exception of Nanyue Province, finding an agent in other parts of China can be difficult.

"I will seriously consider your suggestion, after all, we have invested heavily in building factories in China. ”

The Italians decided to have time to consult with the Chinese management of the joint venture plant to find out what the problem was. Everyone is making a lot of money, but Italy is losing money.

Huaxia Factory has not forgotten the promise to provide 70CC engine technology to Qianjiang Factory free of charge and assist in the establishment of engine production lines. After nearly 4 months of construction, the 70CC engine finally landed in the workshop of the Qianjiang plant, marking that the Qianjiang plant finally has its own engine. It's a pity that the 90CC engine on the bad street, the Qianjiang plant has no ability to imitate it.

After the Ma Xiaotian incident, the management of the Qianjiang plant was replaced, the original director Gong Weiqiang was ordered to retire, the other two deputy directors were taken away by the Commission for Discipline Inspection and found out that the problem was found to be dismissed on the spot and transferred to the judicial organs, and the recognized successor Zheng Nan jumped to the Huaxia factory. Therefore, the province re-parachuted a third deputy director to the Qianjiang factory.

The current director of the Qianjiang factory is the former general manager of the Zhejiang Haihai Agricultural Machinery Factory, surnamed Fang, he was first transferred from the position of general manager of the agricultural machinery factory to the Provincial Economic and Trade Commission, and now he has come out of the government department to work in the Qianjiang factory. It is said that under his leadership, the provincial agricultural machinery factory turned from perennial losses to profits, so it was promoted to the economic and trade commission. Now that the important positions of the Qianjiang factory are vacant, and there are powerful people recommending them, the director of the factory Fang will go to Longhu to take office.

Qianjiang factory now has very good economic benefits, paying more than tens of millions of taxes every year, and is a major machinery industry in Zhejiang Province. Serving in the Qianjiang factory can be described as a gold-plated journey, and Fang Zhiqiang happily took office.

"Director Fang, we have completed the task according to the contract, as for what you said you want us to transfer 90CC engine technology, I can't do it, so I have to go back and ask the boss. ”

Zheng Nan returned to the Qianjiang factory this time, and felt that things were wrong, and many acquaintances in the entire factory had left. With the prosperity of the motorcycle industry, many capital into the field of motorcycles, countless small factories have been established, Qianjiang factory as a veteran state-owned enterprise in the Yangtze River Delta region, naturally become the object of many enterprises poaching.

In the Qianjiang factory, he worked hard for 550 yuan a month, and the private boss directly doubled the price and the bonus was calculated separately, resulting in a large loss of technical backbone of the Qianjiang factory. Of course, there are not a few people who go to the Huaxia factory to join Zheng Nan, after all, the money in hand is their own, and there is no need to hold on to the iron rice bowl for the rest of their lives. Wherever people who are able to go, they can have something to eat. As a result, a large number of capable people in the Qianjiang factory have left, and many of those who remain are old oilers who eat and drink.

China has written the market economy into its constitution and decided to take the road of market economy, and the effect of rational allocation of resources through the market mechanism in Zhehai Province is gradually emerging. Many materials, talents, and funds have flowed in large quantities from heavy and rigid state-owned enterprises to vigorous private enterprises, and the economic structure of Zhehai Province is gradually undergoing a major change.

When the new factory director Fang Zhiqiang came to the Qianjiang factory, he found that things were not as optimistic as he imagined. After the Lunar New Year, the motorcycle market, which was originally in short supply, suddenly appeared unsalable, and the frequency and quantity of agents in various provinces were decreasing, because the motorcycle market was suddenly saturated. Under the whole premise, we began to fight the price war of the whole vehicle, especially the same type of products with low technical content, the decline rate was between 10 and 20%.

The 70CC and 90CC straddle vehicle market is extremely competitive all of a sudden, but the 100-125CC market is immovable, and the vehicle price is relatively stable. In particular, the scooter market opened up by Huaxia factory is extremely hot, and the competition with imported similar products is not lagging behind, and the price is more cost-effective and has an advantage.

Seeing this, not only Qianjiang Factory, but also many other state-owned factories such as Jialing, Jianjian, Qingqi, etc. are also preparing to enter the scooter market and seize the market dividend of female car buyers.

Fang Zhiqiang now wants Huaxia Factory to transfer the technology of the 90CC scooter engine, Zheng Nan knew that the other party was whimsical when he heard it, but he didn't refuse in person, just said to go back and ask for instructions.

The Qianjiang plant did not have its own engine technology, and now it has finally tasted the pain of the market, and wants to enter the hot field but cannot find a suitable engine supplier. Huaxia Factory must now take advantage of the time difference in the market, and try to expand the market and occupy the high ground before the giants have reacted. The engine and transmission that belong to the core technology will definitely not be sold to the outside world, otherwise other manufacturers can make the same scooter as long as they build the shell to disrupt the market.

On Women's Day, Huaxia Factory launched a new motorcycle advertisement. The campaign featured the Princess series with the slogan "The First Motorcycle for Chinese Women".

The content of the advertisement is as follows:

During the 18-year-old coming-of-age ceremony, a young high school girl makes a wish gesture with her hands clasped in front of her chest with her eyes closed.

Voiceover: "My adult wish is—"

When graduating from university, a female college student in a black bachelor's uniform closed her eyes and clasped hands in a wishing motion.

Continue the voiceover: "My graduation wish is—"

When a job is promoted, a working woman wearing a white shirt and black trousers closes her eyes and shakes hands and makes a wish.

Or voiceover: "My desire for promotion is—"

At the wedding ceremony, a beautiful bride in a wedding dress closes her eyes and holds flowers in her hand to make a prayer gesture and make a wish.

The voiceover sounds: "My wish to get married is—"

Finally, a housewife makes a vow in candlelight as her husband and children order a birthday cake for her.

It's still voiceover: "My birthday wish is—"

At this time, the whole picture switches to the above five women at the same time, and they read the same answer in unison in the same TV screen in the form of a sub-window in the form of 2 and 3 above.

"Own a Huaxia Princess motorcycle!"

As soon as the words fell, a red Huaxia Princess series motorcycle appeared on the screen.

At the same time, it was accompanied by a concluding remark: "Princess Huaxia, the first motorcycle for Chinese women!"

At present, the products of Huaxia Factory are mainly Princess and Prince series, which are equipped with 90CC and 110CC engine power respectively. The sales of the princess series are far ahead, as many as 5 times that of the prince series. According to the feedback from dealers, most of the customers who buy Huaxia motorcycles are mainly female compatriots.

Relying on the power of CCTV advertising, Huaxia scooter has become the first brand of scooters in China. Both the popularity and reputation are in line with the requirements of the national car. Compared with the imported scooters that cost 20,000 yuan, the Huaxia scooter is decent and decent, and the price of less than 10,000 yuan has naturally become the first choice for many women who buy a car for the first time.

The quality of Huaxia scooter is OK, there is no major failure that affects driving performance for half a year, and some small problems have been solved quickly after feedback from dealers, and they have initially formed their own good reputation.

Huaxia brand motorcycles can be repaired at any dealership and special maintenance point, and all parts prices and service charges are clearly posted on the wall, and the charges are open and transparent. If consumers find that the dealer is cheating and deceiving customers, they can directly call the complaint number on the advertisement, and Huaxia Factory will fine the dealer. If there are multiple complaints and no changes, the dealer's monopoly qualification will be cancelled.

After completing the strategic goal of design and development, Han Hao still focused on the construction of the dealer network. Doing a good job in building internal strength, establishing base areas, and encircling cities with rural areas is one of his strategic priorities this year.

Under these preconditions, Huaxia Factory targeted advertisements to female customers in order to increase its direct influence.

On May Day, another targeted advertisement was launched in the name of family care.

The content is to record a wife who is busy with the family from 5:30 a.m. to 11:30 p.m., not only going to work, but also taking care of the house after work, which runs through the scenes of doing housework for her husband and children many times. Although she felt tired, she was satisfied to see her family's happiness, showing the hard work of Chinese women who worked silently behind the scenes without regrets.

Finally, on her birthday, on the night she came home from work, her husband and children blindfolded her as soon as she entered the door, and gave her a heavy birthday gift - a brand new Huaxia Princess scooter.

At this time, the voiceover appeared for the first time: "If you love her, give her the best!

This advertisement made many women sitting in front of the TV unable to hold back tears, and the wife in the picture seemed to be her own incarnation, working hard and paying silently for the family. The difference is that the wife of the advertisement has a good return, while her husband has always taken it for granted that he does so much housework. Many male compatriots saw it, only to realize that they hadn't given their wives birthday gifts for a long time. In short, this advertisement once again achieved the effect that Huaxia Factory wanted to convey, that is, Huaxia brand has always cared about the happiness of the majority of female compatriots in China, and at the same time told their husbands how to act very bluntly.

Under the publicity effect of advertising, Huaxia Motorcycle once again ushered in hot sales, relying on the brand image premium to avoid the impact of the price war, firmly occupying the first domestic scooter market.