Chapter 166: Chicken Soup for the Soul

Brian's big meal – hot pot.

I haven't seen him for a few months, and I really miss this Brian who already has gray hair.

has the temperament of a gentleman, but also has the shrewdness of a businessman, and occasionally a little childlike feeling, like Zhao Guangming, maybe people who are starting to get old will be more or less innocent.

It's still very respectable.

After a few more small talks, Brian will go to Lianyungang at noon next year, make an appointment, and hang up the phone.

This aisle is next to the toilet, and in order to make it easier for male staff to smoke, there is a small table here, a few chairs, a simple rest, and a trash can at the foot with two ashtrays on the table.

There is also a tissue box.

Fan Yang didn't rush back to the office, and lit a cigarette while playing with the big brick in his hand.

Just when Pan Rong came out of the bathroom, she saw Fan Yang and showed a soft smile: "Mr. Fan." ”

He sat down in another chair.

"Are you still used to it?" asked Fan Yang with a smile.

"Well, it's just that my ankle hurts a little. ”

The company's management is still quite strict, and there is only one chair in the front desk, so as to ensure that two people only take turns to rest, and there is always one person who has to stand.

These rules were all formulated by Liu Dingxin, and they are still quite embarrassing.

Pan Rong stretched out her hand and rubbed her ankles, revealing a snow-white neck when she lowered her head, and her soft hair was tied into a ponytail hanging behind her head, with a little cuteness in her softness.

It's still a bit beautiful.

"The company has just started, to leave a good impression on customers, to be honest, I am quite reluctant to put you in the front desk, but there is no way, who makes you look so good, just like a face of the company, hard work for you. ”

Pan Rong was obviously stunned.

Still pretending to reach out and rub his ankles: "What's the matter, it's not hard, it's much better than I used to work." ”

"I remember that you don't seem to have any experience in foreign trade companies, right?" asked Fan Yang.

Pan Rong glanced at Fan Yang: "You interviewed me personally, and you forgot it so quickly." ”

After rubbing her ankles, Pan Rong ran back to the bathroom to wash her hands.

came out and pulled two pieces of tissue paper, stretched out a pair of snow-white little hands, and carefully dried them.

Because he sat close, Fan Yang could see it clearly.

These little hands are actually particularly moving.

It is white and tender, there are two small dimples on the back of the hand, and the nails are very neatly trimmed, and it looks a little translucent.

The action was very gentle, he gently patted his little hand with a tissue paper, and when he was done, he didn't know where to find a small box of Pechoin, and he didn't shy away from it, and unscrewed the box in front of Fan Yang.

Stretch out two fingers, lightly dip a little hoarfrost with the tip of your fingers, pat around on the back of your hand, apply evenly, and rub slowly.

This action made Fan Yang's throat move and swallowed a mouthful of saliva.

I didn't notice it before, but it was such a delicate girl.

Pan Rong also noticed it sensitively, and her face was flushed.

Got up and walked away.

Fan Yang was also a little embarrassed.

I can't help but sigh.

It's a shame.

Now it is still an era of male and female defense, although they are much more open-minded, and many people dare to say love loudly, but in terms of intimate contact, they are still relatively conservative.

Even if it's a hug, it's easy to get married.

I don't dare to tease.

With his current situation, he is young and golden, suave, and has extraordinary manners, and he has the level of Hong Kong and Taiwan singers casually.

But it's really uncomfortable to hold it back.

Last year was better, but this year I don't know if it's because of the more beard or what, maybe the body has also reached that point, and with that need, I often feel a little uncontrollable.

It's a pity.

The soft and tender little hands just now immediately made Fan Yang's blood surge, and he subconsciously touched his nose, but fortunately, the nosebleed did not come out.

If you hold it in your hand, or whatever, it feels ...... Forget it, don't dare to think about it again.

Fan Yang went in and flushed his face, and in the process of returning to the office, he noticed that Pan Rong was secretly looking at him, and his heart moved again.

Well, this little goblin is too good at using the capital, she is not a heart, Fan Yang doesn't believe it at all, even my old Fan is a little uncontrollable.

Back in the office, Shuangshuang had just come back and was handing over the day's stall situation with Liu Dingxin.

Seeing that Fan Yang still had water droplets on his face, his eyes were a little wrong.

Always glance at yourself.

Let Frost also blush.

"Oh, Brian is calling. ”

"Brian?" Liu Dingxin stood up suddenly: "He called, what did he say?"

"I'm in Beijing, I'll go to Lianyungang tomorrow, and I'll pick him up at the train station at about two o'clock tomorrow afternoon. ”

"Really?"

"Sure. ”

"Great, I really want to come to something, let Brian also put a gold sticker for our company, and the order meeting will be completed. Liu Dingxin clenched his fists and said.

Now in this company, Liu Dingxin is more enthusiastic than Fan Yang.

It can be said that all the energy is put into it.

Every day, he took the initiative to go to the place where Fan Yang and Dajun lived, and the two discussed the plan, wrote the copy, and tossed until midnight.

Then drive back in Sannata by yourself.

Early the next morning, they must be the first to arrive at the company.

"And Frost, Brian also said he brought you a gift. ”

"Give it to me?" Frost was a little surprised.

Speaking of which, Frost and Brian have a pretty good relationship, Brian's daughter is also her age, and it is often said that Frost and his daughter look very similar.

Everyone traveled together, climbed mountains, and a certain degree of affection has been established.

This is definitely a good thing and very helpful for the growth of the company.

"Don't shirk when the time comes, the British don't come to this set, you can return him a gift when the time comes. ”

"How good is it for me. ”

"It's okay, some small gifts, don't act too awkward. ”

"Hmm. Frost nodded in agreement.

Liu Dingxin asked, "Why did Brian remember to come to Lianyungang now?"

"It's April now, or it won't be long before spring tea should go on the market, maybe we have to prepare, go to Yunnan with Brian, he wants to buy Pu'er tea over there, let's talk about this, what's the situation on the foreign trade street?" Fan Yang asked.

"I talked about four or five batches today, and I should come to the company tomorrow. Frost replied.

"What's it like to communicate?"

"It's okay. ”

"Okay. Fan Yang nodded, Frost had made great progress during this time.

When I first arrived at the company a few months ago, I felt like a little girl.

Whatever others say, do whatever they do, looking like a little follower.

But I followed myself to Hanzhong for a trip, and dealt with the head of the Hanzhong Municipal Party Committee every day, and all the documents and documents and the content of the contract were arrested by her and Liu Dingxin.

Got quite a workout.

In addition, the municipal party committee attaches great importance to this project, and Fan Yang is a VIP in Hanzhong, and everyone respects them very much.

Slowly, the temperament has been raised.

After the company's expansion, it became the company's third leader.

Now it's all called Sister Frost.

If she is a tiger with a small face, even Fan Yang is a little afraid of her.

"There are still 4 days, hold on, we must make this order beautiful, and then come to the celebration banquet. ”

Fan Yang clapped his hands and was about to announce that he was about to get off work.

Li Wenjun walked over and said, "Mr. Fan, the people from the exhibition company are here." ”

"Come here at this time, has the main KV been changed?"

A few days ago, Xiaowen of the exhibition company designed the main background of the exhibition in accordance with Fan Yang's opinion, and took the Dingjunshan product packaging designed by Fan Yang as the blueprint, and asked the painters of the Academy of Fine Arts to copy it, and expanded it into a 3x5 meter long and wide spray painting background, with canned samples and design fonts on it.

Graphic design in this era is so uncomfortable, and it costs a lot of money, and the cost of graphic design alone has reached 3,000 yuan.

A 3x5 meter spray painting, an area of 15 square meters, to be calculated according to the price of later generations, but 8 yuan a square meter, 120 yuan, half a day to get it, and this era, just spraying takes two days, a spray painting costs 1800 yuan.

After the design came out, Fan Yang read it and was generally satisfied.

Let's go back and hurry up and revise some details.

Walking to the reception area, Xiaowen and his assistant were already sitting in the reception area.

Seeing Fan Yang coming, he spread out the hand-painted sample on the table.

The background of the sample highly restores the packaging of Dingjun Mountain and the image of Zhuge Liang, and some side details have also been modified according to Fan Yang.

The theme is written in two lines: "Hanzhong Dingjunshan Brand Strategy Conference" and "1993 Spring Order Fair"

"Mr. Fan, are you still satisfied?" Xiaowen asked.

"Okay, just spray it like this, but there's a line to it. ”

Xiaowen breathed a sigh of relief, as long as the main KV was done, everything else would be easy to do.

"Okay, okay, just add a line, okay?"

"Yes, add it to the Dingjunshan brand strategy conference, the characters are smaller, you can see it clearly, and the content is written this. ”

Frost has been prepared for a long time.

Take out a piece of paper with the contents written and spread it out on the table.

It's actually a line of text, 20000000000000000000000000000000000000000000000000000000000000000000000000000

"Don't ask, don't say much, just print it. ”

Xiaowen looks like a text, and I don't know the back at all, but I know the first few words.

What kind of feast is 20 billion?

What the hell is this?

But no matter what he thinks, he can't imagine that the content of this line is: "Divide the feast of 20 billion wealth"

saw Xiaowen leave with the copywriting with a confused face.

Liu Dingxin and Fan Yang looked at each other and smiled.

"After work, it's almost time to stay up all night tonight, you go back to my house first, and I'll go to the library to find a few more materials. ”

At night, the city has gradually quieted down, and the air conditioner is turned on in Fan Yang's rented room.

Under a European-style glass chandelier, the smoke is swirling, and it does not disperse for a long time, Fan Yang, Dajun, Liu Dingxin, three large smoking guns, spit out a thick smoke from time to time, and there is a wooden coffee table in the middle of the modular sofa, and the two ashtrays on it have been stuffed with cigarette butts, beer cans are thrown everywhere, and manuscript paper is placed all over the place.

Fan Yang had a cigarette in his mouth, his tie was unbuttoned, he was wearing a white shirt, sitting sloppy on the sofa, holding a ballpoint pen in his hand, quickly flipping through a copy of Adam Smith's "A Study of the Nature and Causes of the Wealth of Nations", and from time to time he took a ballpoint pen and made two strokes on it.

There is no sense of cherishing books at all.

Suddenly, I saw a useful passage, and with a bang, I tore it off directly.

handed it to Liu Dingxin, who was sitting cross-legged on the ground and writing on the coffee table.

"Come to Lao Liu, look at this, restricting the import of foreign goods that make the trade deficit, you see if these two paragraphs are useful, and this, the development of the city after the collapse of the Roman Empire, scare them,"

There are also several tome books on the ground: "Eight Pieces of Advice from the God of Salesmanship Ichihei Hara" and "The World's Greatest Salesman - Parchment Scroll".

The army was holding a copy of Earcanfield's "Chicken Soup for the Soul", picking up some inspirational stories in it, and handing it to Liu Dingxin from time to time.

The three of them have been in this state for ten whole days.

It has been constantly improving, and the 4-hour speech, delivered by Fan Yang, and Liu Dingxin's deputy speaker, the army will play an inspirational role, and will come to the stage to share their successful experience.

Fan Yang treats his employees, and the content of training is completely different from these contents.

Train your own employees, tell them, smile and politeness, respect for customers, are just your basic qualities, and sales have nothing to do, if the product can not sell, you first consider not your own problems, but the product itself, because product and marketing, one is 1, one is 0, there is no good product as a foreshadowing, no matter how complicated the marketing behind, there is no meaning.

Train your own sales, and before you make a product, you first have to review the product itself.

Is there market competitiveness? Does the manufacturer have the capital to become bigger? What is the business model of the manufacturer? What is the brand concept of the manufacturer? Is the market positioning of the manufacturer accurate? What is the management mode of the manufacturer? Is it the central organization? Or is the network organization? Are the marketing measures of the manufacturer correct?

Everything is reviewed and selected from the product itself, and the sales are attributed to the product itself.

As a salesman, it is just to push the boat along the river and follow the good enterprises to eat and drink spicy.

And by no means following the garbage company, selling smiling faces for him, exhausted.

When a garbage product is put in front of your eyes, if you are in your own perspective, how to improve it, and so on.

In Fan Yang's view, this is the correct sales and value orientation.

On the other hand, another kind of sales training, talking about inspiration, talking about success, pouring chicken soup, encouraging employees to be shameless, low-voiced, to please customers, do everything possible to cater to customers, and do whatever it takes to approach customers, are all cheats.

Mistaking sales promotion for marketing, this training is not sales promotion, it is a pyramid scheme.

Fan Yang doesn't know much about the market, even as a reborn person, he only knows a little about the economy and history of the company, and he has only heard a little.

It is impossible for him to remember all kinds of things in this book, and he can't precisely rely on these things to promote and influence.

It's the same as China's economic development.

As a business person who has experienced the tide of reform and opening up, he only remembers the major events that happened and the key policy measures.

Then go with the flow.

It just so happened that Fan Yang didn't know much about other things in this book, but there was only one thing.

Fan Yang remembers it clearly and clearly.

That is the book of this era, which has just experienced the biggest economic crisis.

The real estate bubble burst and the stock market collapsed.

Under these conditions, the economy has stagnated for nearly 10 years.

Although it is still rich, it still has strong scientific and technological capabilities, production capacity, and annual GDP is still hitting new highs.

But his real estate has completely collapsed, and it was punctured by the government on its own initiative.

Determined to withstand this economic crisis head-on.

Now in the third year of the bubble bursting.

Those who invest in real estate have lost all their money, and those who invest in the stock market and finance have also worked hard for many years.

However, the real estate bubble burst, both good and bad, and finally, the people's eyes returned to the right track of manufacturing and technology on which they depended.

Not only is Fan Yang preparing for a big infusion of chicken blood here, but the whole book is also in a kind of national inspirational process.

This book "The God of Sales-Eight Advice of Yuan Yiping" was printed and published by Yue himself, and it was vigorously publicized and exaggerated.

Fan Yang just used his own way to govern his body.

With just a small flick, it can resonate with me.

How many of these people who have come all the way to China to pan for gold are not in this mentality?

They are still in a state of euphoria.

The so-called brainwashing, that's it, first throw out high wealth, the peak of the career, as a psychological ceiling.

Then talk about business experience, talk about the way to succeed, talk about how to behave in the world, and give people a so-called philosophy that as long as they seize the opportunity and make a hundred times the effort, they can succeed.

In the end, it creates an illusion of getting to the people in the audience.

It seems that success is just around the corner, if you don't do this, you will lose tens of billions, and you will regret it again after a year or two, ten or twenty years.

No matter how much you talk about the economy, politics, and situation, and then take the development experience of two famous brand companies, distort it a little, deliberately amplify some aspects, emphasize the value of man, and ignore the product itself, you can blow it like the real thing.

He will be addicted and fall into an elaborate psychological trap.

Sell the house, and the pit daddy and the pit girl will also jump in.

But Fan Yang was still relishing, and suddenly burst into laughter.

"Come to Lao Liu, look at this, this is the story of Yuan Yiping, the god of sales, I think it's very good, come and I'll read it to you, cough, cough: In the first seven months of becoming a salesman, Yuan Yiping didn't even get a penny of insurance, and of course he couldn't get a penny of salary. In order to save money, he had to go to work without taking the tram, skip meals at noon, and sleep on park benches at night. However, none of this made Hara Yiping retreat. He regarded the humiliation of the day he applied for the job as a whip, constantly whipped himself, ran around all day, worked hard, in order not to make himself have the slightest slackness, he often looked at the mirror and shouted loudly to himself: Yuan Yiping, who is unique in the world, you are the best, I have superhuman perseverance and strong fighting spirit, all downfall is temporary, I must succeed, I will succeed......"

He understood that at this point he was no longer simply selling insurance, he was selling himself. He wants to prove to the world that he is still in good spirits, waking up at 5 a.m. every morning and walking to work. Along the way, he constantly smiled and greeted passers-by. A gentleman who often saw him happy and was so impressed that he invited him to breakfast. Although he was starving to death, he politely refused. When he learned that he was a salesman for an insurance company, the gentleman said, "Since you don't have a meal with me, I'll take your insurance!" What surprised him even more was that the gentleman was the owner of a large hotel and helped him introduce a lot of business. ”

"This is good, that's it, you must write this into the plan. ”

Liu Dingxin sprayed Fan Yang's face: "Phew, you can get an insurance policy without eating, who can believe such a mentally retarded bridge?"

Fan Yang pouted: "You don't understand, you want this kind of bridge, which is both simple and seems to be very capable, you blow the storyline too complicated, too witty, and the process is too bizarre, and the people listening to the lecture below still have a question mark in their hearts, can I do such a complicated thing? I have to deal with so many people, I'm afraid my IQ can't keep up, but you look at this, what will the audience think? If I change me, I can do it, he will want to try it, you don't set the threshold too high, even if the IQ threshold is the same, put it on the same platform, everyone can have fun. ”

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