Chapter 12: Life (part 4 of 5)
Netflix now has a market capitalization of 140 billion, making it the sixth member of the MPAA.
MPAA, Motion Picture Association of America, Big 6 members, Disney, Sony, Warner Bros., Universal Pictures, Paramount and Netflix, top clubs!
This means that a few years ago the Cannes Film Festival and Netflix were a response to the controversy.
The Cannes Film Festival considered films not to be in French theaters but only on streaming to be eligible for competition, but now Netflix is a member of the American Film Association...
This can be seen as a challenge to the traditional classic film evaluation system represented by Cannes, and it also means that the barriers of the traditional film industry are broken.
However, the big golden retriever said that Netflix is up, Disney is down, and the future belongs to the up, and he remembers that Netflix's market value is up to $180 billion...
In this case, Lu Xiaoran is not in a hurry to sell stocks - he is not short of money!
However, Zhang Jin's words reminded Lu Xiaoran, and then he took out a plan: "We will spend 2 billion to create 40 online movies!"
"Forty, isn't it too much?"
"That is, two billion, it's not worth forty theater movies!"
“... I'll just say that, the point is 2 billion!"
Zhang Jin shook his head: "I don't think it's reliable." ”
Lu Xiaoran: "I want to hear about it!"
"In the eyes of many people, online movies are called long videos, and they can't talk about movies at all!"
This one... It's true!
The Internet University has been reduced to a soft blue thing, which is similar to the type of micro film and Japanese benzene small movie.
In the creative process of big online movies, many of them have been reduced to plagiarizing the shell of a Japanese, Korean, European and American film, and then adding some violence, color, and supernatural factors to it, taking low as fun and low as a shield for the weak.
It should be 15 years, there is a film called "Taoist Priest Out of the Mountain", Douban score of 3.3 is already benevolent and righteous, and he earns a lot of money, and people keep holding these films and shouting, one by one they are red and envious like a pyramid scheme, with the management, with the shooting team, and with themselves, when they meet, they are a sentence: Hey, "Taoist Priest Out of the Mountain" is rotten like that! Do you know how much it earns?
It seems that there is only one criterion for judging an Internet university - making money!
"Don't worry, we will ask a group of professional people to be responsible for the overall operation this time. ”
"The whole ... Overall trading?"
"Yes, we bought the adaptation rights of "The Four Famous Catches", first make a few series and try them on Watermelon Video, and then make a few videos of "Di Renjie"..."
"You're going to focus on the line?"
Lu Xiaoran took out a piece of data: "... Judging from the data, while the total global box office is climbing, the total box office in North America is declining. But the U.S. has seen a high growth in digital entertainment spending throughout the year, thanks in large part to Netflix, which has nearly 120 million users worldwide. This has led conservative filmmakers to complain about the format of streaming films, but this may be the way to go. ”
"The box office increment ceiling of the Chinese film market is 80 billion, it can't be higher, it is estimated that there will be 65 billion this year, and the market is so big!"
"The viewing field of movies will expand and change, and the way the audience will watch will also change, which is the general trend of the future!
Brother Song: "What about the movie theater?"
“... The offline film market is the foundation, and we must continue to maintain it!"
"When do you think this will happen?"
“... In the past few years, once 5G is laid, online theaters will become the norm!"
Zhang Jin and Brother Song nodded helplessly...
......
If online viewing wants to divert enough audiences, the premise is that the traditional cinema film production capacity is excessive, and good content can spill over to the online link.
Netflix does a good job of this, but only if Hollywood has enough content overflow.
At this stage, the potential of the film market itself has yet to be tapped, and there is no room for high-quality content to overflow, and there is also a lack of sufficient momentum.
- Unless the policy is willing to open up the net, for example, to loosen the restrictions on online movies...
It's like when Taiwanese dramas and online dramas are facing each other, the policy gives online dramas a lot of convenience, and online dramas can stand out!
However, will online movie viewing go hand in hand with cinema viewing in the future?
That's one thing for sure!
If you look at Hollywood, the focus of Hollywood studios now is to build their own streaming media to fight the impact of streaming media such as Netflix, Amazon, and Apple!
The future trend is certain, the content produced by the studio will still be in theaters, but it will inevitably shorten the window period to support its own streaming media.
Theaters are certainly not weak, but the right to speak is indeed not in their hands.
Anyway, China doesn't have the Paramount Act, what Lu Xiaoran thinks is that he might as well acquire a few more theaters to achieve 5,000 screening halls, and then be self-sufficient...
From online to offline, make your own decisions!
For a long time, the cinema chain will still be the first choice for watching blockbusters, but the future is irreversible, and after some time, the cinema is just a supplementary channel.
This is like an Internet café, in the past, a bunch of people went to the Internet café to play games, and later, there were fewer people who went to the Internet café, but there are still a lot of them, why?
The service has been upgraded!
The experience is different, the environment, equipment, and atmosphere of the Internet café are irreplaceable at home - there are food, drink, and service, high-configuration movie equipment, tables and chairs, the environment is extremely elegant, and the price is moderate.
But in the end, it's still online!
There are both theaters and their own online video platforms, forming a closed loop!
This is the ultimate goal...
......
Lu Xiaoran returned home and went upstairs to the baby room to see the two children as usual.
The name is good, one is called Lu Songming and the other is called Lu Junduo - it is said that the eight characters of the eighth month of the lunar calendar are strong, the eight characters like wood, the five elements are golden and prosperous, and the five elements lack wood...
Anyway, there are a bunch of approvals, but these two names, Lu Xiaoran likes them a lot.
When the two little guys saw their father, they both grinned, their lips couldn't hold their lips, and they drooled when they laughed.
Lu Xiaoran picked it up one by one, kissed it twice, and then was kicked out by Tangtang - didn't wash his hands...
Sitting down at the dining table, Tangtang suddenly said, "I just inquired, there is no school district in our community!"
“... Ah, there are no school districts, why?"
"Too biased!"
"It's okay, buy a school district house!"
“... That's fine!"
Lu's mother interjected: "Buy a bigger one, we can also go and take the child!"
"Okay!"
Lu Xiaoran made a note of this...
This matter is quite complicated, and we have to analyze which school district is better, and we have to decorate it simply, and I am afraid that it will not be completed in a week!
"I'm going to take my children to Chashan for the New Year next month!"
"It's only November, and you're thinking about the New Year?"
"It's good air over there!"
“... Go ahead, I'll go over when I'm done here!"
"Yo, you're completely out of filming this year?"
"Don't shoot anymore, wait until the child is three years old to shoot a new work!"
Rest, of course, you have to rest enough!
Kubrick makes a work in five years, Lu Xiaoran doesn't need to work so hard...
Anyway, the company has become regular, and one more work from him doesn't have much effect.
I can spend more time with my children and family in the past few years...