Lu Xiaoran knows himself very well, Ya is a movie-maker, from the beginning, he did not deny that his movies are to please the audience!

Every time a movie is sold, it is contributing to the marketization of films!

The process of marketization of our films is actually very short, starting from "Hero", it was still at the end of 2002, and it was 16 years ago.

Before that, of course, we also had movies, but at that time movies were a tool, and making movies was a privilege.

The marketization time is short, and compared with the 122 years of film history, the physical time of Chinese films has also been 112 years. But the biological age is mature, and the mental age is young, which in itself is an embarrassment with a capital letter.

This embarrassment requires faster learning and a more open market.

But unfortunately, Chinese cinema has caught up with a cinematic complication.

Artistically speaking, this complexity of our film art is trapped to the greatest extent in a premise that does not affect business.

The dualism of art and tools, which was born out of the Soviet Union, pushed technology into a corner, and practitioners were desensitized to technology and business, and even despised it.

The second is Hollywood's large-scale attack, with hundreds of Hollywood film crews at every turn, all kinds of new machines and new special effects, directly taking the audience away, and cultivating Hollywood narrative aesthetics by the way!

If you don't follow this narrative, you won't be able to call a story!

Later, bad movies struck, traffic grabbed money...

This is a necessary process, the market has the most sensitive physique, when it finds that speculation cannot achieve the goal, it may return to the origin of things, with the quality of the film and the genre to please the audience...

"Dog Thirteen" and "Nobody" released in November include "Eastern Europe", three movies, the last one has the lowest Douban score, 6.8 points, but the box office is the highest, winning 1.9 billion box office...

400 million higher than last year's "India"...

But there's not much attention paid to this matter - everyone has become accustomed to the big sales of the "Embarrassment" series...

Fixed starring Shen Teng, add a male number two, come to a well-known and five-cent controversy, and then let the protagonist experience it for himself...

The general framework remains the same, and all that remains is to stuff the baggage into it.

Everyone will pay more attention to "The Nameless".

In addition to Wan Qian, who plays Zhao Hongxia, this movie is a little well-known, and Chen Jianbing's popularity is mainly in the circle...

Let's talk about a small episode, Chen Jianbing's connections in the circle are very strong, when he filmed "Qiao's Courtyard", he was equivalent to half a director, and later "The Legend of Zhen Huan", he was also half a director, according to Director Zheng Xiaolong's original words: "At that time, the next door was filming "Xin Huanzhu Gege", and after Jianbing and I finished filming our own scenes every day, we went to watch others filming, and encouraged ourselves while watching, we must not be worse than it." ”

Including Rao Xiaozhi, the director of "The Nameless", who is also Chen Jianbing's little fan brother...

But again, Uncle Pancake is a recognized TV coffee...

Therefore, only 18% of the film schedule was given on the first day - it was released at the same time as "Venom"...

After that, it was a counterattack all the way, and "Fantastic Beasts", which was released the next weekend, was directly beaten!

"Nobody" won 800 million box office before the release of "Eastern Europe"...

The final step was 880 million, less than 1 billion.

But it's already a hit - the total investment of this movie is less than 40 million!

……

"The year before last, Zhang Xincheng was pushed, last year it was Pan Yueming, Lei Jiayin, this year it was Zhang Yu... Orange makes one or two movie stars a year, and it's solid!"

"I want to ask who knows how much Fuji Xun voted for "Venom"?"

"It seems like 30%!"

"Tsk, Fuji Xun, Ahri, Orange, Chinese film companies have completely occupied Hollywood!"

Lu Xiaoran's movie chat group, a few people chatting...

"The Great Wall 2", Orange officially shows that investment and production account for 25% of the share, and the revenue is shared according to copyright, and the income is expected to be no less than 150 million US dollars - the mainland box office of "The Great Wall 2" is close to 2.1 billion, and the global box office is more than 800 million US dollars, which is nearly 100 million US dollars more than the first "Great Wall", mainly the box office increase in the North American market, the last North American box office was 130 million US dollars, and the second part directly became 180 million US dollars...

originally thought that in "The Great Wall 2", oranges were the biggest winners of this year's going to sea.

"Venom" is coming, and the global box office surpasses "The Great Wall 2", $856 million!

The movie "Venom" is completely in line with the left-wing line: two slings, the protagonist is the earth sling, Venom is the alien sling, and the two defeated dogs unite to defeat the rich and handsome villain and save the earth...

Accustomed to watching rich and handsome people fight aliens, "Venom" seems so different.

The marriage between Chinese films and Hollywood was mainly a co-production in the early stage - packaging investment projects - buying companies directly.

In the early days, co-productions were considered a way for Chinese films to reach overseas markets, but Luc Besson's "Star Agent: City of a Thousand Planets" was disappointing!

If the risk of investing in a single project is too high, then it will be a package contract.

For example, Alpha Entertainment has reached an in-depth cooperation with New Regent Entertainment in the United States, and has invested in three Hollywood films produced by the company, "The Revenant", "Assassin's Creed" and "Splinter Cell";

Television & Radio Media has reached an agreement with Lionsgate to collaborate on 50 films over a three-year period;

Perfect Pictures joined hands with Universal Pictures for $500 million, and at that time it was said that it would participate in the production of no less than 50 films under Universal's portfolio in 5 years, and enjoy the global revenue distribution of the films.

But in fact, Hollywood companies often do not fully exploit the investment rights of the truly global blockbuster films.

"Venom", "The Great Wall 2" and the later "Aquaman" marked the transition from passive co-production to active openness.

Of course, the main thing is that Sony Pictures didn't like "Venom" at first, just like Warner didn't like "Aquaman" very much...

That's why they will allow Fuji Xun to intervene and allow Orange to intervene!

"Jumanji" and "Spider-Man" series, Fuji Xun was refused to participate in the development, and similarly, Warner's "Fantastic Beasts", "Justice League", and "Lego" movie series will not let Orange participate...

……

"Overseas strategy, we lead the big projects ourselves, and we can issue them by ourselves as much as possible..."

"But our current distribution radiation can only be released simultaneously in more than 50 countries around the world at most!"

“… Enough, first stabilize more than 50 countries, and in the first five years, overseas can not make money..."

Zhong Lifang: "That's too much of a loss!"

Lu Xiaoran waved his hand: "I can't lose much, and now it's the world of Hollywood, be prepared for losses in the early stage! In the past few years, we have mainly exported it, so you can reflect the situation to the above, anyway, the national policy encourages going out, and it will always subsidize us in other aspects!"

"That's right, our subsidy in the first half of the year is more than 300 million!"

"That's right, what we do is in line with the strategy above, and the political axe won't let us suffer!"

"After 'The Great Wall', do we still want to do co-production?"

Lu Xiaoran hesitated for a moment, then shook his head: "Don't do co-productions yet, now Sino-US relations have slowly evolved from normal competition to hostility... I'm afraid it will affect movie-related policies, so I'll pause for a moment!"

"So serious?"

“… Think of Raiders of the Lost Ark!"

Zhang Jin hurriedly asked, "What about our orange manufacturing?"

"It's okay, we only have a 20% stake, and the majority shareholder of Orange Manufacturing is Comcast..."

"Why don't you sell all your Netflix stocks?"

“… Don't worry, I don't think Netflix has reached its peak yet!"