The two of them couldn't wait to hold down the ring of the tinplate and pull it open.

I found that the color of the soup inside was not translucent, but a little yellowish, but it was very clean and there was no slag.

Look up at Fan Yang.

"Generally speaking, in canned fruits, food coloring tartrazine, edible preservative sorbic acid, we have not added, it is pure natural, correspondingly, the shelf life will be shorter, in terms of taste, you can taste it. ”

Yosuke Yokoyama didn't care about any etiquette, so he picked it up and took a sip.

Takahashi Seiichi also took it and tasted it.

"It's not sweet. ”

"Yes, it's not sweet, sweet is added with edible sugar crystals, and it tastes weird when you drink it, many canning factories can't grasp this degree, thinking that the soup should always be sweeter, but in fact, it's not, a little sweeter will become a children's taste, we pay more attention to quality, our canned fruit is sugar-free, and it is more pure and natural. ”

The two of them nodded frequently: "The teacher is thoughtful, but the shelf life is too short, will it affect our sales?"

Fan Yang smiled.

After glancing at these two people, they are still very sensible, and it is estimated that it is also because of their age, and they will not blindly worship because of their words, and it seems that they have to be drugged.

"This is going to talk about our comprehensive strategy, we are a large enterprise, the launch of a wide range of product channels, overseas markets are only a part of us, have, of course better, no, and will not be forced, in China, we have a series of very professional marketing plans, will shoot TV commercials, print posters, supermarkets at all levels and distribution channels will be rolled out simultaneously, we pay more attention to the domestic market, aiming at the high-end canned fruit consumer market, and have a perfect after-sales service system, landing on large supermarkets, more than six months shelf life, we are going to return and exchange, will investigate the product, is why it is unsalableIs it the seller's operational error, or is our sales ability insufficient? At the minimum, it will also subsidize 50% of the payment. If it is a shopping mall, more than 60 days on the shelves, and can not complete the sales cycle and tasks, it will be identified as our product strategy mistakes, this extent, the product is fully refunded, free replacement, for your dealers, the same, we have a month of no reason to return, full refund, product backlog can get in touch with our factory, more than six months, all off the shelves. ”

"Can I return it?" asked Takahashi Seiichi.

"Yes. ”

Retreat, you send me back from the book.

Fan Yang has no fear.

Yokoyama asked, "Do you advertise?" So what is the teacher's product positioning?

Fan Yang laughed, very smart.

"Yes, our product pricing is high, take the high-end route, it can be said that as long as the agent of our products, there are advertising dividends, will not let the dealer fight alone, this is one, second, as long as the distribution of our products, you are the next famous brand agent, just like making shoes, do you would rather act as an agent for a cheap product, or would rather act as an agent NIKE? ”

Fan Yang's eyes became serious.

Without waiting for the two to answer, he asked: "So what do you want to represent a brand-name product? or a low-end product?" ”

Without waiting for the two to answer, Fan Yang asked three times: "Do you want to follow a multinational group like NIKE and achieve the pinnacle of life, or do you want to follow the garbage company, open a fly shop, and continue to struggle at the food and clothing line?" ”

"WE CHOSE NIKE. The two were infected by Fan Yang and hurriedly expressed their determination.

"Wrong, you should choose Dingjun Mountain, if I tell you that my canned fruit, like those junk food outside, sells for two yuan a bottle, are you willing?"

Speaking of price, the two said that they had changed quickly, and they just looked like they were deeply involved in the play.

Immediately came to his senses: "So, how much is a bottle?"

"You haven't answered my question yet. ”、

Yosuke Yokoyama and Takahashi glanced at each other, nodded tentatively and said, "Of course I do." ”

"Bah, are you in control of the market? It's controlled by the business. The market competition has always been cruel, I gave you the price of two yuan a bottle, and I got it back, obviously it can be sold for 20 yuan, and you will only sell it for 10 yuan, when the fierce competition comes, you will also reduce the price, 8 yuan, 6 yuan, and finally three or four yuan You will also sell it, for me, do you know what it means?"

"It means that the catastrophe is over, it's over, there is no play, the high-end goods I worked hard to create were trampled on by you to be worthless, and finally in the minds of consumers, they were reduced to low-end goods, so my goods, global unified pricing, do you know that my products are in your book, how much is the price?"

Fan Yang pointed to the standard 750-gram package: "I can tell you in advance, 800 yuan, in your book, every product must add 8% consumption tax to reach consumers, 864 yuan, this is the final sales price of our official customization." ”

Hearing 800 yuan, the two people stood up: "It's too expensive, and our country's canned fruit can't reach this level." ”

100 yuan, equivalent to 6.4 yuan.

The price of such a bottle of canned fruit is a terrifying 60 yuan according to the standard of RMB.

You must know that canned fruit in Lianyungang has no brand, generally speaking, it is only 3 to 5 yuan a bottle.

The price has increased more than 10 times, 20 times.

Fan Yang stood up and pressed the two of them on the sofa: "Don't worry, why are you so excited, is it expensive? Canned fruit in the United States is more expensive than this, don't think I don't know, the canned fruit in this book, a little better, will also exceed this level, my pricing is not exaggerated, and more importantly, the price I give you, right?"

Seeing the two of them sit down again, Fan Yang said: " I have reserved at least one-third of the profit margin for you, this bottle of canned fruit, the price I give to the dealer, is less than 20 yuan, the official price, 18 yuan, you can think about it, plus import and export, as well as freight, the cost of your return to China, only about 20 yuan, in addition to storage and operating costs, but also more than 23 yuan per can, you take out the wholesale 40 yuan, and 20 yuan of profit left for the final dealer, the first batch of orders, but also to give you a 20% discount, the final price, to your hands, only a mere 15 yuan a bottle, exaggerated？”

"15 bucks?"

The two of them were wrapped in, and after thinking about it carefully, it seemed to be a more reasonable feeling.

But I always feel wrong.

Yosuke Yokoyama stood up and bowed formally and said, "Teacher, thank you for your advice, but it's really too expensive for us to afford." ”

Then sat down.

Fan Yang felt amused: "How can it be expensive?"

It seems that he still overestimated the business acumen of the two people.

Yokoyama said: "The canned fruit of Guiguo is of very good quality, that is, 5 yuan, we have been investigating for a long time, and the cheap 3 yuan can be bought, more than double, we can accept it, but more than three to five times, sorry, we really can't accept it." ”

"Then go slowly. ”

Fan Yang stood up and waved his hand, about to send off the guests.

The two said that they were in a hurry: "Teacher, we have no intention of offending, but the price is really expensive, please give us a chance." ”

The two of them bowed in unison: "Please be cheaper." ”

：。 ：