Chapter 139 Risk Control
I can't help but compare myself to Nolan Bushnell.
The other party started his business in 1971 and has accumulated almost 10 million US dollars now, which is a bit promising, but it is not too clear, and there are many uncertain factors.
Han Chudong, on the other hand, believes that the business layout under his hands is more stable, and the prospects are also quite impressive.
Especially the new mask products of Rainbow Beauty, as long as they do a good job of publicity and promotion to ensure the quality and effect of the products, they should be able to achieve good results in the future.
What's more advantageous is that it only took more than three months to earn so much money from scratch, and thinking about it from these angles, Han Chudong feels much more comfortable.
I also know that there are many unfairness in this comparison, such as the advantages brought by rebirth, Nolan Bushnell can't compare with him, just because the other party occupies the video game market, and he is just bored to the point of pondering.
They are at different starting points with each other, Han Chudong knows how big his advantages are, and he is not afraid of anyone, nor does he have to envy anyone.
He turned around and walked out, didn't look at the so-called trade secrets anymore, and said to Boss Nolan: "I wanted to participate in the street game machine project before, but now I have changed my mind, if I spin off the home game machine business separately and make it a separate company, how many shares do you think I can take for a million dollars?"
can't keep up with Han Chudong's jumping thinking.
In Nolan Bushnell's view, Atari included this project, which belonged to Atari, and the two belonged to one body, and he did not think of divesting it and taking it out separately to raise funds for research and development.
But.
If according to Han Chudong's statement, in fact, it is not absolutely impossible, with the profitability of the arcade business, Nolan is reluctant to give up this piece of fat.
However, the new project is not necessarily, and the idea of developing a home game console was just born last year, and there has not been much progress so far. If someone is willing to share the risk and cooperate in R&D, it is more in Nolan's own interests.
At the same time, it is also in the interests of Han Chudong.
His greatest strength is the ability to invest in small companies, grow them and occupy the market, and carve out a considerable profit from them.
However, Atari has grown into an industry leader with a turnover of more than $7 million last year, and now it is better to invest in it with limited funds, or to develop a cassette player and be the first to seize new markets, which should make more profits.
The home game console project has just developed, and Han Chudong can smell the strong smell of money from it, thinking that this is a good business worth paying for a gamble.
When you talk about your ideas, you have the opportunity to collaborate.
Although Han Chudong also felt a little inappropriate after these words came out of his mouth, he still stared at Nolan, wanting to get his reply, adding:
"Both sides have ideas, money, and talent, take me one, and you will have a better chance of success.
You have market influence and patents, and I can give you a lot of support, including helping to develop and design better technical solutions for us to play home consoles. ”
The idea to make this kind of product was born as early as Christmas Eve last year.
At that time, Han Chudong felt that the scale of investment was too large, and he was not familiar with the entire market environment, and if he cooperated with Nolan, there was a chance to achieve a win-win situation.
The other side.
Nolan Bushnell couldn't figure out the details of Han Chudong, only that the young Asian was interested in Atari.
It's unclear if technical support can be provided, but it should be able to provide some financial support, which is what he needs.
Investing in the development of home game consoles, in Nolan's eyes, is a big gamble that has been accumulated in the early stage, not to mention anything else, just borrowing computers, hiring electrical engineers, and designing necessary accessories, without two or three million dollars of investment, the finished product is basically invisible.
It is not even certain whether it can be actually developed, after all, no one has developed the same type of product, and the so-called success only exists in theory.
It's not money blown by the wind, who doesn't feel distressed.
Nolan was a little moved, but he didn't give an answer immediately, and said in his mouth: "It means to spin off this project, do you and I develop it in partnership, there is still a large amount of cash in the company's account, and I can continue to make money, it seems that I don't need you too much." ”
"I admit that Atari has more advantages, but if you think about it, why do so many startups have strong partners? The advantage is that the risk is shared, and no one can have 100 percent confidence in a new project.
If you choose to cooperate with me in R&D, we will allocate the investment in research funds according to the proportion of shareholdings, and even if you fail in the end, you can keep the wealth you have now. Like you said, the street console business is still making money, isn't it, and this new project may be profitable, but it's an estimated profit that doesn't exist at the moment. ”
Han Chudong briefly considered the question of "whether he needs Atari or not" and came to a positive conclusion.
The reasons are more complicated, such as the company's technology patents and resource advantages, and also because he is not sure that he will be successful in his own research and development.
For the sake of risk control, it is in his interest to find a strong partner to share the R&D costs, and it will not have too much impact on other businesses.
The olive branch suddenly stretched out, and Han Chudong couldn't see through Nolan's thoughts.
He didn't press for a reply, just continued to wander aimlessly around the factory.
Come to the factory gate.
As trucks with Nevada license plates pull out of the factory gates as the goods are filled, a Las Vegas casino hotel has a fleet of machines custom-made for guests' amusement.
Nolan looked at the truck as it moved away, and said as if talking to himself, "I have to admit that you are such a clever businessman that you have even taken my worries into account. Finding someone to work with on the divestment project is really good for me and reduces the risk. ”
"Thanks for the compliment, if you weren't smart, how would you come to you. ”
Han Chudong finished with a smile and asked Nolan if he smoked a cigar.
In fact, he is not interested in cigars, which hurt his throat and mouth, but can play a role in bringing the relationship closer, and it is the same reason that there is a smoke on the wine table.
I've read books on social interactions, and one of the top three places to talk about business is the cigar club.
Then there are golf clubs and parties, which are mostly preferred by male businessmen in the United States, and offices, restaurants, cafes, etc., which can make them defensive.
I learned that I couldn't smoke, so I didn't ask Kiko Mochizuki to help me get it in the car.
After not getting a reply for a long time, Han Chudong took the initiative to choose to avoid it, leaving room for the other party to slowly think about the gains and losses, and it can be seen that Nolan Bushnell attaches great importance to that project.
When he got into the car, he was already thinking about whether to use the knowledge in his mind to register some patents first, and become a patent troll for the sake of profit.
I am also thinking about whether I should set up a R&D team to take the lead if the other party does not agree.
The profit is big enough, and it is inevitable that you will be tempted......