Chapter 138: Atari
If you take Han Chudong as a carver.
Now his feet are full of good materials, as for how to carve, how to carve the finished product, it depends on him, the craftsman himself, whether he is willing to work hard and carefully ponder.
Every step counts now.
Even if you invest in companies with a high chance of winning such as Intel and Walmart, there are many uncertainties in it.
Perhaps because his wife put on more masks and bought more toys for his children, a person who should have made a key decision failed to do what he originally thought, which in turn produced a greater butterfly effect and directly affected the subsequent development of events.
With the advent of Han Chudong, the future may be very different. The more time passes, the more indirect changes will occur.
His business spreads all over the United States, and overseas markets are also involved, which has affected the lives of many people in a small way, and can no longer be said to be a "butterfly", but a tornado.
It is likely that the characters who should have shone will miss the opportunity to go into obscurity.
It is also possible that companies that will go bankrupt in the future have avoided the difficulties by mistake.
Of course, only Han Chudong could feel the difference between his memory and his current real life, for others, the future had not happened yet, how could they have predicted it.
So.
It's not that if you invest your money and buy shares in other companies, you will definitely be able to reach the market value height in Han Chudong's memory in the future.
This aspect has been considered.
After pondering and understanding, he began to believe that it was better to ask for others than for himself.
Instead of putting your hopes on others and waiting to take them to a ride, it is better to decide what to do for yourself, as long as you control the direction, and the possibility of mistakes is slightly smaller.
He has been at the helm since he started his business, and when he heard Nolan Bushnell tell him that he was only willing to accept financing, his enthusiasm instantly faded.
It's right to think about it.
Since late 1972, the Ping Pong arcade has sold nearly 10,000 units nationwide.
The wholesale price of the unified market is 1,200 US dollars, and some dealers sell it at a higher price, and the blank market is relatively large, so there is almost no worry about selling.
Nolan Bushnell and his friends made millions of dollars from it, and Atari still has a lot of development prospects, if Han Chudong owned such a company, it is estimated that he would not easily give up the cash cow to others.
On the San Francisco side, because of the stagnation of development, it was difficult to expand the business, so Ron and Serhi chose to turn their gloves to cash.
Atari, Inc., unlike Atari, is steadily expanding its business and has begun a program to develop new products.
On weekdays, it is more difficult to cover the money bag, in order to be able to take out the money to invest at a critical time, and it is more difficult to eat all the shares of Atari.
It is possible to complete it through the bank, but the risk is very high, so high that Han Chudong does not dare to take risks.
After not long, he said to Nolan: "I will seriously consider it, before I do that, I want to know about this company first, but I have only seen the street game consoles produced by this factory, and I don't know much about many of them." ”
Don't think that Americans don't love face and don't like to show off. How peaceful can a country that pursues the supremacy of money be.
In addition to the low-level residents who even have a problem with food and clothing, as well as the rich people who have so much money that they don't know how to spend it, they have begun to pursue their life ideals, and they have begun to think about helping others. Beyond the two extremes, most people are tirelessly pursuing wealth and status.
The first thing people do after earning money is to change houses and cars, and Han Chudong drove a Rolls-Royce, which is already a proof of strength in the eyes of Nolan Bushnell, so he didn't feel that the young Asian in front of him was doing nothing to entertain himself.
The booth shows the busy manufacturers in the yard of the factory, moving goods and loading trucks, and Roland is proud:
"As you can see, my company is doing very well, very well, and has sold consoles to Hawaii and even the UK. If we are in full production, we can produce about 130 of these machines per day, and if there are some things that are not convenient to say now, come to my office first. ”
can feel something from the other party's attitude, such as the price must not be low.
The money is in Han Chudong's hands, and he has the final say on whether he can take it out or not, thinking that it is always right to find out first, anyway, he is here, and it doesn't cost money.
……
The environment of the old factory is average.
It is said to be an assembly line, but the assembly and testing work is all done manually, and a bunch of dismantled second-hand TV monitors are neatly stacked in the warehouse.
The entire Atari Games company currently has just over 30 people, including a small R&D team that employs a few electrical engineers to help.
Nolan personally led Han Chudong to visit and help introduce the company's various departments, and told at this moment: "The company also has another R&D team, which acquired a game design company called Qinglan Engineering last year, mainly because of the game they developed, called "Smart Tank", which has been taken over by me. ”
Han Chudong didn't know, and asked him: "The new game has been developed, and when will it be released?"
"This ...... Not yet, or as you may not know, developing a video game is very difficult, but once it is successful, the benefits are huge.
The reason why I am willing to accept financing is also because I need money to invest in new projects, to produce video game consoles and sell them to the outside world, and the profit is not more than 10 percent, tens of percent, but should be described as several times, Mason, do you understand?"
I always feel that Nolan Bushnell is paving the way for a high price, Han Chudong doesn't want to be led by him to talk rhythmically, and he says in the opposite tone: "As far as I know, several companies in this book have also begun to develop street game consoles, if the development of new products does not go well, your company will encounter a crisis, right?"
Hit the nail on the head.
Indeed, during his stay in San Francisco, Han Chudong asked Kameri Erhe to inquire, and the other party told him that he seemed to have seen this kind of news in the newspaper.
Without the internet, the speed of message delivery is seriously lagging behind, and sometimes to find an answer, you need to go through the library for a long time.
In fact, Han Chudong didn't know the specific situation, but he didn't want to be treated by the other party as a wronged boss who didn't know anything, so in the end, he offered a high price and tried to slaughter himself, deliberately acting more professionally.
Nolan didn't expect him to mention this, as the inventor of the commercial arcade machine, he naturally had a general understanding of the development of the industry, his expression was slightly ugly, and he said vaguely: "I have a patent, they can't compete with me, and until someone comes up with a way to circumvent my patent, it's all very safe." ”
Han Chudong doesn't believe this kind of thing, and it's not that he hasn't played the "Ping Pong" game arcade, so the mentally handicapped game, how strong the market competitiveness can be, can be imagined.
In the past, no one competed with Atari to sell more than 10,000 machines and successfully make a fortune, but it is difficult to say whether the current performance can be maintained when competitors appear.
Before I came, I thought that the company's R&D team was high-end, but after visiting, I found that it was a slightly larger processing plant, with strong R&D strength, and it was destined to retreat in the face of strong enemies.
However, Han Chudong is more interested in the products that those "peers" are researching, judging from the words on the blackboard, isn't it the home game console he conceived a few days ago.
There were also some cassette tapes on the table, presumably used to enter the program.
After reading it, he asked Nolan and said, "So this is the secret weapon, how much money does it take to develop a home version of the game console?"
The new project that was just launched at the end of last year, and laymen couldn't even understand it, but they didn't expect Han Chudong to know what direction he wanted to study after just a cursory glance.
Nolan was staring at Han Chudong at the moment, his eyes were meaningful, and he was worried that his ideas would be stolen.
Thinking of this, he immediately said: "I'm sorry, I can't let you visit here, it's really developing a home version of the game console, yes, since you know it, you should also know that it is a trade secret."
All I can tell you is that the preparation process for the project is relatively smooth, and we are in discussions with the technical team at Stanford University, and there is a good chance that a prototype will be built this year......"