Chapter 168: Big Dog Little Dog

Good word-of-mouth will always bring corresponding positive impacts, and the vice premier's itinerary for visiting the auto show was on the "News Network", which appeared in the Huaxia Industrial booth for a total of 12 seconds. Pen ~ fun ~ pavilion www.biquge.info

"In the auto show, one of the highlights is that many independent automobile companies have launched new products with international high standards. Huaxia Industrial Group has independently developed the Pangu 1.8L engine by using international resources, which has reached the international advanced level and broken the power shortage of domestic enterprises in the field of advanced automobile engines!"

With the announcer's introduction in a straight voice, the vice premier was listening to Han Hao's explanation with a smile on his face, and the Pangu 1.8L engine was officially unveiled in front of the people of the whole country.

You must know that as the most important official mouthpiece, the report of "News Network" is basically equal to the official conclusion, and the Pangu 1.8L engine has been highly affirmed by the state.

Jin Yangyong, who was looking forward to seeing the appearance of the Zhengdao car in "News Network", was very depressed, and he didn't see a single shot of the Zhengdao car appearing through CCTV dredging relations, but it made Huaxia Industry brilliant.

Originally, Zhengdao Sedan was also intended to be broadcast as a highlight, but it was later killed by the producer of the reviewer. Because the Central Office and Department specially explained that Zhengdao Car has not yet obtained the car catalog, if it openly reports that the vice premier is on its platform, it will cause unnecessary trouble.

Similarly, the Zhonghua sedan did not get footage, and it was ignored by the official mouthpiece along with the righteous path, intentionally or unintentionally.

However, although the Zhonghua sedan failed to show up, the Pangu 1.8L engine shined, and many people at the auto show went straight to the Huaxia Industrial booth the next day, naming and naming the onlookers to see the engine that was praised by "News Network".

After looking at the engine, I found the Panda concept car, and then I also saw the Zhonghua sedan...... Suddenly, I found that there were so many blockbuster exhibits in Huaxia Industry, and the tourists were really worth the trip.

At this time, the first batch of visiting media began to speak collectively, and they used a large layout to report in detail the highlights of Huaxia Industry's booth and opened the word-of-mouth fermentation mode.

The originally quiet domestic pavilion, driven by Huaxia industry, actually appeared a scene of crowds that had never been seen in previous years. If you say who is the brightest star of this Hujiang International Auto Show, it is undoubtedly Huaxia Industry.

Some people even came to the booth directly with cash, saying that they wanted to order the C1 Zhonghua car, if nothing else, for the name "Zhonghua". Of course, this is not possible, because the Chinese sedan is only a concept car, and there is no car catalog license plate with a prefix of 7.

The organizing committee of the auto show did not expect that Huaxia Industry, which had been looked down on before, had become the biggest contributor to the auto show, and many new tourists came to each other. According to their internal incomplete statistics, the flow of people at one booth of Huaxia Industry exceeded three times that of the two booths of Mercedes-Benz and BMW, ranking first among all booths.

Kim Yangyong regretted announcing the Jeong-do sedan at the auto show, because its brilliance is now completely suppressed by the Chung Hwa sedan, and many tourists pretend to open the engine compartment of the Jeong-do sedan, and always say that the Pangu engine still looks powerful.

This made the staff of Brilliance Auto very uncomfortable, and many tourists made such a conclusion based on the fact that the Pangu engine looked relatively neat, which is really unfair.

The Mitsubishi engine is always bigger than the newly emerged Pangu engine in terms of fame, and the 4G63 model is a 2.0L mature engine, and the displacement is also larger than 1.8L, which has the upper hand from the various announced figures. The Pangu engine has not been tested in practice, and it is not known how durable and dynamic it is.

But the tourists don't seem to admit it, and they think that the Pangu 1.8L engine is powerful, and it seems that the communication skills of "News Network" are really powerful.

Reflected in the stock market, the share price of Huaxia Industry immediately ushered in a wave of price limit, and shareholders were most susceptible to the influence of positive information and began to buy shares of Huaxia Industry. China's stock market is a policy market, and it is much better than what price-earnings ratio analysis should have a market. Invisibly, Han Hao's worth swelled again, and sure enough, the capital operation came too fast.

Compared with the engine, more domestic peers are concerned about the new C1 Zhonghua sedan launched by Huaxia Industry. If Huaxia Industry also wants to enter the field of cars, then it will be a terrible opponent in the future. As long as Huaxia Industry enters the field, motorcycles, micro noodles and micro cars, all of which can not be reacted to by domestic counterparts, and the late-mover advantage is very fierce.

However, first of all, China Sedan needs to obtain an entry ticket to be eligible to participate in the game. Now the domestic 7-prefix car catalog is so strictly controlled, there is no hope in a short period of time.

"Private enterprises just hype and always come up with gimmicks to attract attention. The domestic auto industry policy will not be loosened, and several reliable sources confirm this conclusion. Our FAW is now developing very well, FAW-Volkswagen has made a profit by relying on Jetta, FAW Car's Hongqi car belongs to the domestic independent brand boss, and we have relied on mergers and acquisitions to achieve industrial layout throughout the country. Our competitors should not be small enterprises such as Huaxia Industry, but foreign auto giants that will enter China in the future. ”

FAW CEO Zhu Tianfeng was unimpressed by the performance of Huaxia Industry and said to the secretary sitting next to him. In his opinion, a township enterprise that does not even have a car license plate is not qualified to be listed as an opponent by FAW, because this is the self-confidence and pride of the eldest son of the republic.

Zhu Tianfeng did not appear at the Hujiang International Auto Show, at this time he only saw the brilliant news of Huaxia Industry through TV. He is currently communicating with the local government in Qiongnan Province, because although the subsidiary of FAW Haima belongs to the FAW Group in name, it has never obeyed the dispatch of the FAW headquarters, which is equivalent to the princes of one side.

As the new FAW CEO, Zhu Tianfeng has long been dissatisfied with the behavior of FAW Haima in Qiongnan Province not obeying orders, and he intends to incorporate FAW Haima into the group's overall production plan, and another point is that he values the technology source behind Haima - Japanese brand Mazda Motor.

Haima Automobile located in Qiongnan Province, its predecessor Qiongnan Automobile Company started in the mid-80s, Qiongnan Province became a special economic zone after the frenzy of imported cars, when a large number of imported vehicles and spare parts poured into the island, relying on the assembly of vehicle parts sales to make a fortune.

At that time, because Qiongnan Province and Nanyue Province both belonged to special economic zones, the state gave policy care, and planned to unite Qiongnan Automobile and Leijiang Samsung Automobile to form China Southern Automobile Co., Ltd. Take advantage of the special preferential policies of the special economic zone to build a large automobile group located on the southern coast of China. Unfortunately, with the change of central policy, this measure was only implemented in the document and was not fully implemented.

In 1988, Qiongnan Automobile took advantage of the geographical convenience to purchase and take over Ford's local second-hand car production line from the Philippines, so as to have its own vehicle production line.

It was precisely because of this production line that Qiongnan Automobile was able to cooperate with Mazda Automobile in 1992, and obtained the technology of 323 sedan and station wagon from Mazda in the form of model introduction, and jointly established Haima Automobile Company.

Due to the lack of car production qualifications, the vehicles produced by Haima Automobile are only allowed to drive on the island, and cannot go out of the scope of Qiongnan Province, so it has not been able to have much impact.

In November 1997, under the leadership of the Qiongnan Provincial Government, Haima Automobile approached FAW Group for reorganization. The two sides realized asset restructuring by means of free transfer of state-owned assets, and jointly established FAW Haima Company, of which FAW accounted for 51% of the shares and Qiongnan Province accounted for 49% of the state-owned assets.

Without using any resources, FAW picked up a 51% stake in Haima Motors out of thin air, which caused a strong backlash within Haima Motors. However, in the eyes of the main leaders of Qiongnan Province at that time, FAW Group is the largest automobile group in China, and Haima Automobile can get the shortage of 7-digit car market qualifications when joining it. What's more, FAW Group promised to take FAW Haima Automobile as its important southern base, and in the future, it will start production of cars such as Xiaohongqi to fill the production line designed for 50,000 units of Haima Automobile.

No matter how the management and internal employees of Haima Automobile objected, in short, the province issued an order, and Haima Automobile turned into a joint venture company under the FAW Group, and also lost its controlling stake.

Haima Motor exchanged 51% of the shares for FAW Group's car qualification, which is the example of the vice premier telling Han Hao at the time that the puppy asked the big dog for help.

Small and medium-sized automobile enterprises do not have a 7-digit car catalog, and can take the initiative to find a central enterprise automobile enterprise to reorganize, so as to obtain the corresponding car catalog license.

The state has decided to continue to support the three major state-owned automobile groups, so it actively encourages small and medium-sized automobile enterprises to move closer to FAW, FAW and SAIC to reorganize and merge.

The puppy wants to use the big dog to achieve its own goals, so why doesn't the big dog want to take the opportunity to swallow the puppy? The puppy takes the initiative to send it to the door, and the big dog bites a big mouthful of meat, and in the future it will only become a vassal of the big dog.

Now Haima Motor has ceded 51% of the shares, and although the management and employees have always adhered to the independent development route, FAW still came to the door and asked to implement the group's overall planning layout.

Zhu Tianfeng does not want Haima Motor's production line to continue to produce products introduced through technical cooperation with Mazda, and plans to transform the production line into a production line of Xiaohongqi, so as to achieve large-scale production and become a base base in southern China. However, Haima is reluctant, feeling that the old 323 car produced by FAW is now using FAW's car license plate to start selling well, and it has generated considerable profits out of Qiongnan Island, and it does not want to give up easily.

This time, Zhu Tianfeng came to Qiongnan Province in the hope that the local government could manage the business direction of FAW Haima Company. This kind of administrative allocation method can easily lead to contradictions and conflicts between the two sides of the merger. Although FAW is the nominal majority shareholder, it has no involvement in the operation of the enterprise at all, because the personnel power of Haima Automobile is in the hands of the local government.

In addition, Zhu Tianfeng also communicated with Mazda Automobile and wanted to put Mazda car resources into the FAW Group headquarters for production, and FAW Haima will only produce Xiaohongqi cars in the future.

Zhu Tianfeng's negotiations did not achieve satisfactory results, because Qiongnan Province had a new leader, and the new leaders did not approve of the original move to transfer assets free of charge, believing that FAW had taken advantage of Qiongnan Province. In short, although FAW Haima finally nominally belonged to FAW Group, it had just joined but the signs of independence had begun to appear. Haima only wants a car catalog, but FAW wants to control Haima car, this is the trouble of big dogs and small dogs together.

Han Hao has noticed what happened to Haima Motors, and relying on the sale of his own shares to join the state-owned automobile group is not a very suitable choice in his opinion. It is equivalent to selling oneself to buy an account to use, and the head of the household is not in his own name, and if he is not careful, he may be swallowed up or evicted from the house. In particular, a private weak enterprise such as Huaxia Industry will have to admit it in minutes if it has a dispute with a central enterprise in the future.

Jin Yangyong now admires Han Hao, a young man, more and more, and has made such a big battle quietly, not only competing with himself in the field of cars, but even wanting to meddle in the light passenger car market that belongs to his own back garden.

Brilliance Jinbei has knocked down the FAW Xiaofang van, and FAW has decided to give up the production of Xiaojiefang when it buys one and loses one. As for Iveco and Renault Tafik, they are not opponents, and sales have been suppressed by Jinbei vans and cannot move.

But now the emergence of Huaxia B1 makes Jin Yangyong feel threatened. From the analysis of market influence, Huaxia is going to launch the B1 light bus, which will not threaten the hegemony of Brilliance Gold Cup for a while, but Huaxia Automobile has always been a late starter, and it will become the most powerful challenger everywhere it goes.

Jinbei van is the most stable source of cash flow for Brilliance, supporting the skeleton of the entire automobile empire, and all capital operations are built on the hot sales of Brilliance Jinbei, if Jinbei falls, then Brilliance Auto will be in danger.

Therefore, Kim Yangyong deliberately came up with a way to defuse the impending threat.