Chapter 162: This kind of thinking is very Hollywood
Han Chudong priced the mask at $39 and $99 cents a box.
Each box contains eight tablets, and the average price is nearly five US dollars, and the cost is about ...... Thirty cents per piece, and it can drop even more after mass production.
Originally, I was going to pack ten tablets in a box, but when it came time to start customizing the box, my head was still black-hearted.
It's not all for profit, but also to create a sense of dignity, since it is for the high-end market, the low price will inevitably make consumers feel pimples in their hearts, and feel that others can afford to use it, which is a good thing.
Sale site.
After being stirred up by Emma, people spontaneously started to line up, and the line became longer and longer.
Some people only know that a high-end skincare product is sold in limited quantities, and they don't even know what it is, and they are quite unfamiliar with the rainbow brand.
However, the clerks are all dressed in black suits, the men wear bow ties, the women wear white gloves, all of them are white, and the decoration of the store is also very good, and it looks quite high.
Under the influence of herd psychology, I inexplicably feel that it should be a high-end brand, and it is worth taking a while.
Han Chudong didn't tell any customers that he was the boss, and the clerks were instructed in advance and pretended not to see him.
On the poster at the door.
The mask water comes from a natural ice fountain in the Rocky Mountains, which is actually a reservoir in the mountains, and the mysterious skin care raw material is taken from the ancient Montana region, which is actually an organic acid produced during the fermentation of rice, which can brighten the skin.
As for the mask paper, it is said that the cotton material is selected in the pollution-free area south of the equator in Brazil and in the lower reaches of the San Francisco River.
The belts of the clerks are all Hermès, and even the furniture in the store is purchased at a high price, and the style is created through various details.
Nine o'clock arrived.
It's impossible to buy it and leave after it opens.
Only four consumers will be put in each time, one-on-one counseling, introducing specific use steps, choosing different types of masks according to skin type, and accompanying a handbag with a rainbow logo and a point card, so as to play a promotional effect.
The first few consumers bought according to the limited edition of three boxes when they bought them.
Kiko Mochizuki stood at the door, responsible for letting people into the store to buy, just selling face masks, and there was not much room for choice.
It is said that it only sells a few hundred boxes a day, barely enough to recover the rent and labor expenses, and the first few days it was indeed going to attract consumers through hunger marketing, but the stock was shipped into the store according to 1,000 boxes.
When he first tried to do this business, Han Chudong didn't have much practical experience, anyway, in the planning process, he used all the tricks he could think of, and arranged how to arrange gimmicks.
Not to mention, many people eat this set.
Seeing that the line was getting longer and longer, before I knew it, they had blocked the Omega watch store next door, and soon blocked the Tiffany jewelry store.
Some of the upper-class ladies who saw the brochure and rushed to try to buy it, saw that the team looked like this, and instantly felt that it was worth buying, and they didn't even know whether it was good or not, so they joined the team first.
Box after box, it takes about three minutes to receive a customer.
After investing so much money into it, he finally began to see the money back, and Han Chudong felt that the planning of opening counters in other shopping malls could speed up a little, so as not to wait until mass production to rush and delay making money.
Today's marketing field is still relatively simple, and there are relatively few profiteers like him who sell an obscure small brand product directly as a top-level product.
In addition, the new mask itself is more gimmicky, which arouses women's desire to become beautiful, and it is really a good start.
Mainly because there were so many skin care products in the past, and a new form of skin care suddenly appeared, which aroused the interest of many women, and it is difficult to say whether it can attract the attention of other potential consumers, but this morning's sales will definitely not worry.
The production cost of more than four US dollars, and the gross profit of each box is more than 30 US dollars, just like this, as each consumer takes out his wallet, it flows into Han Chudong's pocket.
Even Kiko Mochizuki, who helped take care of it from beginning to end, felt incredible when she saw the scene in front of her.
She knows exactly what the mask actually looks like.
It's a little useful, but it's not so magical, I can't figure out how these girls, who have never tried it, can pay so happily, and they all buy two or three boxes.
Some people do think it's too expensive, but women are terrible to compare, and when they see others paying for it, they will follow suit, and whether it is the clerk or the environmental atmosphere, it creates the illusion of value for money.
The mask packaging box is also beautifully designed, which are gold, blue, and light green, corresponding to collagen series, milk series, aloe vera series, and the handbag is pink.
In the blink of an eye, it was Emma's turn to obediently line up, and she yelled that she wanted to buy twenty boxes, and was asked out by Kiko Mochizuki when she caused onlookers.
......
Over time.
Sales quickly exceeded 100 boxes or 200 boxes, and the number of people queuing at the door not only did not decrease, but formed a longer line.
Even if some passers-by don't plan to buy it, they all remember the conspicuous rainbow logo.
At ten o'clock, the sales exceeded 500, but they still continued to sell until more than 800 boxes were sold, and then they asked about the purchase volume one by one along the line, and then put a sold-out sign in the middle of the line, telling the people behind that there would be a batch of goods tomorrow morning, so that they could come early.
To ask how much money luxury goods make, even Han Chudong couldn't help but be speechless, did a simple math problem in his head, and found that the profit was more than 30,000 US dollars, and after smoking a cigar to calm down, he was worried about the next few days.
It depends on how many repeat customers and how many new customers come to see whether the mask project can be truly successful.
After handling the funds, he hurriedly called the current person in charge of Rainbow Beauty, asking him to hurry up and find high-end booths and store locations, and contact the production line manufacturer, saying that he was willing to spend more money, and asked them to hurry up and customize the machine and ship it over.
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Han Chudong thought about an actress named Olivia Hussey and was originally going to ask her to be an endorsement.
The Argentine-born actress is now only 20 years old, married, and lives in Beverly Hills with her husband.
In 1968, at the age of seventeen, she became famous for her role as Juliet in Romeo and Juliet.
Just now, her female agent, who is nearly forty years old, actually lined up to buy an ex-boyfriend's mask.
At this moment, Julie's agent, drove to Olivia Hussey's house.
Holding a handbag in his hand, he told: "Olivia, do you remember the cosmetics company that called me a few days ago and wanted you to be an endorsement? It is the same company that I asked for $500,000 a year, and its products are on sale, and I haven't hired a spokesperson yet...... Probably not, because I didn't see it on the poster at the door, maybe we still have a chance. β
As an agent, the star in charge earns money, and Julie can also get a lot of money from it.
So since I learned that it opened today, I have been interested, and I made a special trip to the field today to see if I can accept the endorsement contract, so as not to destroy my future because of messy products.
"Half a million? It's the business in Los Angeles, right, what's wrong?" asked Olivia Hussey, who had just woken up and eaten an omelette.
Julie replied angrily: "Because you are married, all the advertisers don't want to work with you anymore, and you are about to ruin your future just for that bad man." What else could it be, I'm thinking about you and my account balance, the director of "Hot Afternoon" rejected you directly, do you know what that means?"
"It means I haven't gotten a role for years. β
The topic was talked about so often that Olivia Hussey had spoken helplessly.
In 1969, she won the Italian David Award for "Best Actress" and the American Golden Globe Award for "Most Promising Actress", but she is not really promising when she wins the award, and she can only rely on her popularity in the Asian market to receive some endorsements.
Three years ago, she married a Hollywood actor with a head draw, which is tantamount to self-destruction for a young actress, and now her career is not going well, her emotional life is also very difficult, her husband went out to shoot a movie, and he has only made a few phone calls in the past two months, and he was even photographed by the paparazzi going to the hotel alone with another female star.
"Thank God, it turns out that you remember. Hurry up and finish it, and then come to me by the pool, let's try this very expensive skincare product, you don't see how many people are standing at the door to buy it, I waited in line for fifty minutes to buy it, and I almost passed out. β
Julie, the female agent, didn't speak with a good attitude, since Olivia was sixteen years old, she was her agent.
originally had the potential to become a first-line female star, but she wasted her advantage in vain, and now she is not as good as a third-tier female star, at least they can get the opportunity to film, and they can also get an invitation to the Academy Awards.
As an agent, how can you not feel distressed, even if it is for the dollar bill and your status in the circle, you are about to die of distress.
To continue:
"Try it first, and whatever the results are, accompany me to meet with the boss of that company tomorrow.
I know that Asians like your face, I hope to get an endorsement for more than 300,000 yuan, if you sign for three consecutive years, even if it is cheaper, you can have at least 700,000 US dollars! For you, a female star who is outdated and married, it is simply a gift from God, even if the other party wants to uncover you, you have to seize the opportunity!"
"Julie, you can do it yourself, I will never be like others, to please advertisers, producers, directors for the opportunity to make money, they make me sick. β
"But they are really popular, remember Joanna, she was on the cover of the last issue of Vogue magazine, and it seems that she caught up with a certain big man in Burbank, and there are all magazines and newspapers under her hands, and it is difficult to think about it. β
Julie was talking angry, half-truths.
I hope that the female artist under my command will seize more opportunities while she is young, instead of wasting precious time on a playboy husband, this kind of thinking is very Hollywood.
The two of them quickly lay down by the pool and put on the mask, the aloe vera-flavored mask, which was cool and smooth on the face, and they both felt amazing.
Women like them who can't wait to try out the new products they just got their hands on have plenty of ...... around Beverly Hills