Chapter 215: Merchandise
Contextual interactive ads.
It is probably about a girl who received a phone call, quickly put on a mask at home, and then went on a date with her boyfriend beautifully.
There is not much creativity, and there is no need to pursue too much creativity, Han Chudong just wants to implant the subconscious of "wearing a mask can become beautiful" in the minds of potential consumers, and now it is still in the stage of cultivating the market, and this type of advertising is more direct and effective.
The content is simple and the shooting is fast.
After spending more than two hours filming from beginning to end, Han Chudong took Helena back to the city center to find a hotel, preparing to handle the company's affairs today, and take her to Northern California early tomorrow morning to visit the campus environment at Stanford University.
Even if he takes over, Intel's market value continues to fall, and it has now fallen to more than $88 million, and the more than $10 million invested by Han Chudong has shrunk rapidly by seven points.
At present, it is a rare "failure" in his investment.
It doesn't matter, it's true, but it's okay to invest in it in the short term, and I'm ready to wait and see for the time being, and I'm ready to invest the follow-up funds in Rainbow Beauty first.
However, if I have time tomorrow, I will still go to Intel to inspect and learn about the development of the personal computer field by the way.
Recently, some businesses have tried to develop so-called "personal office computers", which are more like more powerful calculators, and are also developing in the direction of typewriters, and the field of personal computers has begun to show signs of germination.
God has given such a good opportunity, Han Chudong will never allow himself to miss the personal computer market, as well as the IT (Internet technology) market developed on the basis of computer technology, investing in Intel is only the first step, there is still some time to raise funds, if necessary, Gucci and Hermes shares can also be pledged in exchange for loans from the bank.
How can there be so many natural good figures, it is very important to maintain it in the later stage, Helena only ate a salad at night, and was ridiculed by Han Chudong and said that it was just like a rabbit's recipe, a box full of fresh vegetables and fruits.
After dinner, I walked around the hotel and happened to come across a new store with a conspicuous sign.
I saw Helena's tone full of surprise, and exclaimed, "It's Daffy Duck!"
Then, like a little girl, she trotted into the store excitedly, looking at all kinds of peripheral products related to Warner animation, in addition to Duffy Duck, there are also animation peripherals such as Bugs Bunny, Silly Big Cat, and Cui Di.
This is Los Angeles, and the big film and television companies with animation departments almost always open some merch stores in the lively areas of Los Angeles, which can make money and advertise at the same time, killing two birds with one stone.
Speaking of peers with Han Chudong, I followed up the store to look at ballpoint pens, school bags, pillows, quilt covers and other peripheral goods, and suddenly felt that if Mango Toy Company couldn't sell it, it would be good to develop in this direction, and I could develop more peripheral products and move closer to the direction of stationery and grocery retail.
As for the cartoon characters...... Will he be lacking?
I picked a book.,The cover has the image of Donald Duck.,I have a pen myself.,There's no need to buy it separately.。
After Helena had chosen her things, she left the bill and continued down the street.
She wondered and asked, "Do you still have a young heart hidden?" Seeing that your personality doesn't look like a person who likes Donald Duck, why do you buy a notebook for a relative's child to celebrate his birthday?"
Han Chudong didn't answer, but changed the topic and asked, "Then what kind of character do you think I am?"
"Very confident, money-loving, cautious and careful, probably very attentive, like the glamorous bastards on Wall Street. Helena didn't hide it, she listened to him and told the truth.
This time it was Han Chudong's turn to have nothing to say, after all, it was all right, and there was no way to refute it.
Rolled her eyes and asked her, "You have been with me for such a short time, and I went to Philadelphia to find you, how do you know that I am distracted?"
"The time at the motel, the time at my house, I knew it was very experienced. ”
"Men's instincts are well, who made you beautiful. ”
"It's useless to please me, I'm not going to change my opinion. ”
“…… It's good if you're happy.,Don't look at it's just a book for a dollar and ninety-nine cents now.,It's going to be worth a lot of money later.,For the evaluation that I like money.,I accept it calmly.。 ”
Han Chudong decisively changed the topic.
Shaking the notepad in his hand, he stopped and sat down at an empty table in front of the store, the café was closed, but the tables and chairs were still outside, and the sun umbrella was put away.
Helena Bergman saw him take out her pen and stood over with interest, wanting to see what she meant by what she meant by value.
I saw Han Chudong use a gold-plated Montblanc fountain pen worth thousands of dollars to draw a cartoon image on paper, originally wanting to draw a Pikachu, but his painting skills were limited and he became a monster.
Just when she laughed, Han Chudong continued to paint, this time it was a rogue rabbit, which was also very strange, only the beckoning cat and Hello Kitty in the next drawing were slightly similar, and she could see the appearance of a cat.
Looking at the hip-hop monkey and Ahri, it is equally miserable.
While thinking about it, he painted, and even Tusky and CC Cat didn't let go, one after another, so self-defeating, that Helena was happy for unknown reasons, squinted and smiled: "Don't do business, do you want to learn from Picasso to engage in art, the book that cost 99 cents just now is now ruined by you to only be worth 10 cents." ”
"Your realm is not high enough, and if you look back and think about it in twenty or thirty years, I will let you know what a business genius is. That's what would make me give up selling a $60 million toy company. ”
Han Chudong tore off two pieces of paper, handed the rest of the notebook to Helena, and said half-jokingly and half-knowingly: "Put it away, and use these blank papers to exchange for a Ferrari in the future." ”
"Wow, thank you. But what exactly do you want to do?"
"Trade Secrets.
Walk, go to the bar and watch a movie, you choose a ......"
In the end, I chose to go to the cinema.
Sent her back to the hotel at nine o'clock, and when she got on the elevator, she saw Helena Bergman smiling, Han Chudong consciously said goodbye and took the car home to rest.
——————————
It was scheduled to go to Silicon Valley the next morning.
Han Chudong had something to do, and after receiving Helena Bergman early in the morning, he went to the company first and talked to a few cartoonists who were temporarily found.
After signing the contract, it took more than three hours to watch them draw cartoon characters one by one according to the images in their memory, and asked them to draw a whole series, at least fifty shapes.
Docking with an assistant and having someone help keep an eye on it, I went to Silicon Valley with satisfaction.
As soon as she left the company, Helena Bergman's heart was itching and she couldn't help asking, "What's the use of you letting people draw those comic characters?"
"Just like the store I went to last night, I started with comics, then tried anime, and then sold merchandise, preferably printed on the packaging of my beauty products, even clothes and leather bags in the fashion industry. The influence of cartoon images is not necessarily weaker than that of real stars, so that I can save money on advertising while making money, are those images cute, if they are printed on short sleeves, will you be willing to buy them?"
“…… Mason, you're terrible, you're not idle when you're shopping. ”