Helena Bergman didn't bring much luggage with her, only a backpack, so she was in no hurry to settle in at the hotel for the time being.

They sat in a Rolls-Royce sedan, with a Mercedes in front of them, and two bodyguards were seated.

Han Chudong had already discovered that there was no suitcase with a telescopic lever on the market at all, and he didn't pay attention to it before, until he saw a suitcase with wheels just now, and he unexpectedly realized that he had taken so many planes before, and he had never seen anyone carrying the kind of suitcase that would be very common in the future.

In fact, it was not until two years ago, in 1972.

An American who invented a handluggage with four wheels and a belt and patented it has not yet become widespread.

It's really just wheels, not spinner wheels that are able to move.

Han Chudong had already secretly written down this matter, thinking that if he found that no one had applied for a patent for a trolley case after the investigation, he would apply for it himself and give it to Gucci and Hermes as a gift.

In addition, I am also trying to contact top female stars in Hollywood, not only giving money, but also wanting to help them design and customize new leather bags of the same name, with the help of star effect to increase attention.

At present, it is just a plan, Mochizuki Kiko went to contact the executive presidents of the two companies for Han Chudong, Gucci is absolutely fine, it is difficult to say whether Hermes is willing to listen to his advice, after all, he has not obtained the decision-making power, and it is still managed by the Hermes family.

With Hollywood movies going global, bringing American culture to countries around the world, betting on Hollywood movies and the stars themselves is both efficient and cost-effective in Han Chudong's eyes.

After having been in business for so long and having successful marketing experience in Rainbow Beauty, he knew exactly what to do to make those two luxury companies grow, so he couldn't wait to get involved in the specific business just two weeks after acquiring the shares......

Bypass the city and head to the Burbank area.

When she was about to reach her destination, Helena Bergman realized that she was not in the right direction and asked curiously, "Where are we going now?"?

"I'll give you a gift. ”

"What?"

Han Chudong told:

"Recently my company is preparing commercials, TV commercials, putting them on NBC, taking you to auditions. If you show your face on TV before school, it should help you a little bit later, or I'll accompany you to Massachusetts in a few days and ask you to say a few lines on my crew. Didn't you just say that the matter on your parents' side is almost settled, and it's okay to show up, right?"

Helena couldn't help but raise her eyebrows and said nervously: "Audition? Oh my God, why didn't you tell me earlier, I didn't sleep well last night." ”

"It's just an audition, and you look beautiful now, and it's up to me who I choose for my company's advertisement. ”

Han Chudong stretched out a hand and added: "Take an advertisement for me, and you will be given $50,000 for the use of portrait rights, and I asked Lisa Minnelli, the winner of last year's Oscar, to ask me for $1 million, I think it's a bit expensive." You'll be working with Mia Farrow, the heroine of "The Great Gatsby", whose film just hit the market in March, and her agent's bid is relatively cheap, and I heard that she can make a face on NBC for a symbolic only $10,000. ”

"Mason, I want to try, but I will never take your money, after all, even the heroine of the movie is only 10,000 dollars, don't give me money because I am poor. ”

Helena Bergman spoke in a very firm tone, compared to Kiko Mochizuki, her personality is completely different, and she is very assertive.

She said that she wanted to be a star, Han Chudong remembered that sentence, and really provided Helena with the opportunity, it was just a casual thing.

Hearing this, he replied with a smile: "How much to give, I can't let you help in vain, I'll talk about this later, in case you look fat on TV, then I have to find someone else." ”

"Fat?!"

"Just kidding, don't take it seriously. ”

————————

At the beginning of the year, in order to control costs, advertisements were mainly placed in newspapers and women's magazines, and posters were also hung on the exterior walls of major shopping malls.

Now that I have more money on hand, I bought an advertising space in the middle of the cooking show, spending a total of $1.4 million.

Preparing to test the waters on TV first, the average daily audience of that cooking show is about 800,000 people, and it is mainly housewives, covering the potential customer group of rainbow beauty, which is more targeted.

It's easy to get things done with money.

Judging from the current situation, it is in a kind of benign development.

Put the money earned by Rainbow Beauty into operation and promotion, knowing that the more potential consumers and the more stores the company has, the more money you can earn, and invest it again to continue to grow.

Considering that after July, L'Oreal will launch mask products to compete directly with her ex-boyfriend's mask, Han Chudong temporarily cut off the follow-up plan to invest in Intel.

It is concentrating funds to promote and expand the business of Rainbow Beauty, and the marketing funds burned every day are more than one million dollars, which is more than the operating capital of industry giants such as Dior and Maybelline.

This aspect.

After entering the middle of May, ten stores are being renovated, mask products have been packed and shipped from the Los Angeles dock, the expansion plan of the European market has officially begun, and the head offices in London, Paris, Rome, Munich and other cities are in preparation, and more than ten branches have been registered recently.

As mentioned earlier, the business is very good because there are no competitors.

The European factory is in the United Kingdom, and the factory is located in the suburbs of Tokyo, and the beauty company is piling up the market with money.

Parking the car in front of the advertising office, Han Chudong met with the director of operations of the office last week, and after finding someone, he introduced Helena Bergman to the other party, and told: "A prospective freshman at Stanford University, who is also my girlfriend, Mr. Hart, you will take her to audition first to see how the effect is, and the copywriter will shoot according to the one submitted to me last time, and I brought the store negative." ”

Upon learning that it was his employer's girlfriend, Mr. Hart immediately became enthusiastic, shook hands with Helena and asked the employee to take her to make up and change clothes.

Then he took an envelope from Han Chudong's hand, which is a photo of customers queuing in front of each store, which will be used in the advertising video, which is only 20 seconds long, and it is difficult to clearly express the positioning of the ex-boyfriend's mask.

It took more than half an hour to prepare.

After setting up the home scene on the set, Helena appeared in her pajamas in a daze, and was directed by Mr. Hart to shoot over and over again.

Changing clothes and continuing to shoot elsewhere, the content is waving at a handsome European man and showing a smile.

More than an hour had passed before she had a little recollection.

Where is this audition, it is clear that it is already being filmed......