The success of a start-up depends largely on the founder's understanding of the current track, and his vision determines the other side of the company's eventual reach.

For Internet taxi, Han Hao's cognition is that he feels that there is a great future, and the general direction of the strategy is there, but he can't determine the tactics for a while.

Cheng Lei, the trader before the fast taxi, just didn't agree with Han Hao's tactical direction, so he started a new journey and founded Didi Taxi.

In line with the background of the rise of new car-making forces, domestic venture capital is rising, and they are all over the place to find the top horses in various tracks under the rise of China's economy, so as to bet on investment to win high returns.

Although the Internet taxi has already ended up being the richest man in Han, it does not affect the determination of others to rush in. After all, even such a huge automobile market influence of Zhonghua Group can usher in additional investment in the new strength of car manufacturing from all parties, not to mention a new track for online taxi!

The princes and generals have a kind of Xiangning, but the Chinese have always been a nation that is not afraid of power and is full of challenging spirit.

Although the richest man in Han is very powerful, who said that he could not be defeated in the subdivision field, you must know that the times are changing very quickly.

"What do you think is your biggest advantage in this field?

You must know that behind the fast is a super boss like Han's richest man. ”

Tencent's $15 million venture capital investment in Didi Dache was as eye-catching as blood in the ocean, and it quickly attracted other venture capital funds.

If you don't lack money, you don't need good projects!

Before the real money and silver enter Didi Dache, the venture capitalists basically have to have a dialogue with Cheng Lei that goes straight to the soul.

Because venture capital bigwigs know that when they make investments, they are basically investors. If you are reliable, as long as you choose the right outlet, you can wait to receive dividends.

"The biggest advantage is that I have a reliable and stable team, and I am very familiar with the way I play on the Internet. Han is always an entrepreneur I admire a lot, but he has too many areas to focus on for a startup.

In addition, although the fast taxi is the first to enter the field, and has a certain financial advantage. But the war of the Internet is not first-come, first-served, but the survival of the fittest and the last is the winner. Originally, I was worried about the funds, but now that you are here, I don't have to worry about it. ”

Cheng Lei sat on the sofa and talked eloquently, obviously more confident than in the previous three months. There was so much money that he didn't know who to invest in for a while.

"The most important thing is that Kuaidi taxi is still like a traditional car rental company, but the telephone dispatch has been replaced by an Internet mobile phone system, and the people who operate it are still those people.

We are an entrepreneurial team built with Internet thinking, whether it is technology or manpower, it is completely different from Kuaidi Taxi.

Actually, I think the tracks of the two of us are not the same, they are asset-heavy operations, while we are asset-light.

As long as we run fast enough, the fast taxi will never catch up with us.

So in this war, I think we have a better chance of winning!"

In Cheng Lei's heart, Han Hao is already a representative of the traditional industry, especially his work experience in Kuaidi Taxi, which makes him believe that the richest man will not abandon his past successful experience, and then make a difference in the subversive Internet industry.

He has been learning about the current situation of fast taxi through various channels, and found that the other party's response to the market is too slow, and the person who takes over his position obviously does not have a very clear idea to fight a tough battle.

"Even if Han Hao goes down in person, he can defeat the other party under equal conditions. ”

This sentence is put in his heart, Cheng Lei did not disclose it to the public, and barefoot people have the right to challenge all those who wear shoes.

In terms of the number of drivers recruited, Didi Dache is growing rapidly, and private car franchises can make it easy for them to have hundreds of millions of driver resources. In three months, it is estimated that Didi Dache will become the number one in the Chinese market.

The third round of financing was very successful, but Cheng Lei was unusually low-key, and did not disclose it to the public but asked the venture capital to keep it secret.

Tencent continues to follow the investment, and with other venture capitalists coming in, Cheng Lei already has 1 billion yuan in his hands to be deployed.

He privately recruited troops, planning to conduct a Pearl Harbor-style sneak attack on Kuaidi taxi during the Double 11 Internet Carnival, and completely hit the other party.

In fact, it is impossible to completely keep the operation a secret, just because Han Hao is too careless, or he trusts the fast taxi management team too much.

It should be noted here that Kuaidi Taxi is jointly invested by Han Hao and Alibaba Group, and it also has a stake in Uber. Therefore, the existing management team was initially brought by Cheng Lei from within Ali to build a structure, and later Zhonghua Group intervened in vehicle management to introduce many talents, resulting in the coexistence of two major forces within the company, and there were many errors in their thinking running-in.

Because Kuaidi taxi is led by Han Hao, and it belongs to the field of automobile travel, after Cheng Lei left, Ali Group sent technical and financial personnel here, and the operation and management were handed over to Zhonghua Group.

The management team backed by Zhonghua and Ali Group does have capital worth relying on, but pride makes people lag behind, they believe too much in the power of the background, and as a result, they ignore the play of subjective initiative, resulting in Kuaidi Taxi's rapid suffering from the disease of large companies, and will only follow the rules and follow the route delineated by Han Hao, and the response to the first-line market is very slow.

When Didi Taxi frantically recruited troops, and even once dug into the company, and even some middle-level employees noticed that Didi would make big moves, the management of Kuaidi Taxi still sat firmly in Diaoyutai but did nothing, thinking that Didi Taxi could not become a climate.

When Didi was frantically recruiting drivers, the highlight of Kuaidi Taxi's was to apply to Han Hao for more vehicles to come over, intending to recruit people with cars. If the car is not in place, then the recruitment of drivers will have to slow down.

Han Hao will never forget the day before the Double 11 festival in 2013, when he first saw a full-screen advertisement on the homepage of a major Internet website for Didi Dache to recruit drivers on a large scale. At the same time, the other party also announced that on the day of Double 11, Didi Dache will carry out a 1 yuan taxi promotion in the four major first-tier cities across the country, and also promised to carry out a 10 yuan prize ride activity for each passenger and each driver nationwide in the next week.

However, the fast taxi platform only had a small range of promotions on the same day, and it was still limited to the promotion of mobile payment.

In the face of Didi Taxi's attack, the fast one was unaware of it.

When Han Shoufu called to inquire about Kuai's current management, the other party was hesitant and couldn't come up with any countermeasures, but instead asked the big boss what counterattack instructions he had, so angry that Han Hao almost hung up the phone.

"The afterlife is terrifying!"

For a long time, Han Hao has always been thoughtful and left room for entry into various industries.

Being attacked so suddenly by Didi Taxi that day made him feel a sense of loss that he hadn't had for a long time, which made him can't help but praise Cheng Lei for doing a good job.

Han Hao has long passed the age of being self-willed, but he is more open-minded and calm, and his views on people and things are more objective.

He has also been in contact with Cheng Lei a few times, but he has not had in-depth communication, but he just thinks that this young guy has more ideas, but he can basically implement the route and policy he has set in the company.

I didn't expect people to be unseemly, but today the other party taught himself a good lesson.

Cheng Lei has been highly nervous during this time, although he has planned a detailed and careful plan, he is still afraid that the leakage of information will trigger a counterattack by the richest man. I didn't expect the situation to go so smoothly that the plan for a sneak attack on Pearl Harbor could finally be realized.

Even if Han saw the advertisement, he was unable to organize a decent counterattack in a short time.

This Double 11, in addition to Ali being the protagonist, the biggest winner is Didi.

In fact, Han Hao is also Tencent's personal major shareholder, but compared to the closeness of the relationship, Tencent is only a financial investment, while Alibaba is a deeply bound strategic investment.

Therefore, Han Hao soon received a call from Ma Jack, and after the other party saw Didi's advertising campaign, he also knew that Kuaidi was not right.

Business tycoons have a very sensitive sense of smell, and they can speculate on what is behind when there is a stir.

"On the battlefield of the Internet, it seems that the Ali Iron Army still has to be dispatched to suppress the battle, and now the root of the situation still lies in people!"

The Japanese navy attacked Pearl Harbor and shook the whole of America. This Didi sneak attack completely alarmed Han Hao and Ma Jack, the two Jiangzhou bigwigs.

Travel is the future strategic direction determined by Alibaba Group, especially the old rival Tencent stood on Didi, which made Majack start the road of strategic defense.

It is two major competitors playing chess, and the opponent falls first, you may not understand the intention, but you still have to follow the chessboard and defend strategically, so as to consolidate your position.

"Yes, but I have to go down to command in person, and come to seriously study and understand the combat style of the Internet. If you don't mind, you can take the position of political commissar at the same time. ”

Han's richest man experienced that the long-lost sense of challenge was back, and he really planned to fight. In the face of Han Hao's arrangement, Ma Jack was helpless, you must know that in terms of seniority between the two, the richest man is at the level of a big brother.

It is estimated that if Cheng Lei knew about one of his sneak attacks and pulled the two super bosses in Jiangzhou off the horse and faced himself as an opponent, I am afraid that he would feel fortunate in Sansheng.

The sneak attack was so successful that the backend of Didi's taxi app collapsed three times a day, and the crowd poured in like a wave to completely engulf it, and the user growth was calculated in multiples.

How long does it take to go from the second to the boss in the market?

5 hours!

It only took 5 hours on Double 11 to successfully surpass Kuaidi Taxi and become a well-deserved leader in the market.

With the help of Double 11, China's online travel market has been completely detonated by Didi Dache!

The price paid for this is that around Double 11, Didi burned nearly 500 million yuan of venture capital.

And that's just the beginning-