The last time he went to Europe, Han Chudong had his eyes on Christine Dior, but later he felt that Gucci and Hermes were easier to start, so he chose them first.

I just happened to send someone over today, and I expect to get a lot of money from tonight's auction, so I stopped by and asked.

There are many peers who are staring at Christine Dior's company, and it is extremely unlikely that they want to use this bid to get it, but it is just a test to tell them that they are interested in this company, and that they can achieve a win-win situation by reaching an exchange of interests.

According to the information previously known, Louis Ulliel was not a shareholder, although he held the position of executive officer at Christine Dior.

Therefore, Han Chudong did not have the idea of discussing in detail, and if he decided to acquire it next, he would naturally send someone to contact the Dior family, and in the end, only those shareholders who had the right to speak would be in charge.

It is said that in the fifties.

In France, the name of Mr. Christian Dior is as well known to the public as the French national anthem, and the word "Dior" in Mr. Christian Dior's name is a combination of "God" and "gold" in French, and gold has now become the most common representative color of the Dior brand.

"Gold in the hands of God, Dior in the fashion world".

This sentence is widely circulated, the famous brand is full of influence, Han Chudong is trying to build his own world's number one luxury group, and winning Dior is definitely a very good choice.

The true value of such companies, in Han Chudong's eyes, has not yet been fully demonstrated.

Speaking of the reason for this situation, it may be that most women have no source of income and mainly rely on wealthy female consumers, and the beauty and jewelry industries have a slightly better life, but they are not much better, and there is no real giant group at all.

With the change of social concepts, Han Chudong knows very well that the number of women working independently will continue to increase in the future, so he has invested heavily to seize the opportunity.

It is impossible to say how smart he is, and there are countless businessmen who are more astute than him.

But since accumulating enough principal, with the memory in your head, you can really realize the investment idea, and you are destined to be unstoppable.

This is true in the world of investing, knowing which of the largest pieces of gold is in a pile.

The news of the notice had already been told to the bidders, and the bank had sent someone to help verify that they had at least $10 million in cash in their business accounts.

It's true that they are all companies with heads and faces, but if someone wants to make trouble and regrets it after the auction, this 10 million US dollars is the deposit to be paid on the spot after the auction is over.

Among the tens of thousands of 360 computers sold by IBM, a large part of them have been bought by various banks and have been applied to specific businesses, such as checking funds, transferring and remitting, and the staff of the Bank of America is contacting the branch headquarters by telephone, and soon told that there are enough funds in the accounts of the 12 bidding companies.

Knowing that there was a drinking party tonight, some peers and representatives of investment companies also came to join in the fun, they could not enter the auction site, but they could go to the party on the same floor to drink and chat.

In California, as well as in the toy industry, beauty industry, and luxury industry, Han Chudong is obviously a big man.

As his fame grew, the number of people or organizations who took the initiative to find him to talk about business and send him party invitations was increasing, and there were not a few truly influential friends and allies, but they finally got the ticket to high society.

As the host, I not only received the peers who participated in the auction, but also took the time to chat with more than a dozen reporters and representatives sent by investment companies.

Forbes magazine sent people over, and well-known financial media such as "Wall Street Journal" and "Fortune" also sent reporters to interview, and the formal interview was arranged in the back, and now it is just a casual chat, so that they can go to the party venue to drink and eat dessert first.

And the group of people who wanted to invest in Han Chudong were all politely rejected by him, saying that he was not short of money, and he didn't have that idea for the time being.

……

Things are really starting to get different.

In the past, there were no large media companies that wanted to interview Han Chudong, let alone Wall Street financial giants, who were eyeing his business.

Assistant Arthur Jonas even suggested that he set up a public relations department to handle external publicity and personal image building.

It was not necessary before, but now it is becoming very necessary, and public popularity can be regarded as a talisman, Han Chudong wants people to like him, at least he must feel that he is very capable and cool.

Wealth has accumulated to such an extent that it begins to become dazzling, and it is difficult to hide it.

Under the influence of such vanity, Han Chudong actually likes to enter the eyes of the public, but he has no experience at all, and he hasn't considered it for the time being.

It can be Gates's low-key show-off, or Buffett's simple image, if you look like an uncultivated nouveau riche, it seems to be very cool.

It has been possible to begin to think about these.

The previous acquisition contract of Shiseido Co., Ltd., as well as being surrounded by reporters and persuaded by the staff of the New York Stock Exchange to go public, all made Han Chudong feel fluttering satisfaction, turned over and turned into a serf to sing, which was a balloon, and inflated again.

Each team sat on chairs, and the team leader held a number plate with the name of the company instead of a number.

Mr. Colin Farrell wore a tuxedo, personally presided over the auction, and after briefly talking about the auction content and precautions, he officially said: "A total of two cooperation places, the cooperation period is two and a half years, and our company promises that when the number of mask paper purchases exceeds five million, the purchase price of mask paper will be reduced to 90 cents." After more than 10 million, it is reduced to 85 cents, and more than 10 million are 85 cents.

The auction of the first partnership rights will now begin, and the sale will be announced if there is no bid within 30 seconds, with a reserve price of $35 million...... Let's go!"

It was quiet for a few seconds, and no one spoke or held up signs.

Instead of reaching a tacit agreement to unite and unanimously boycott this auction, in fact, some companies are eager to limit the number of places, so that it is easier to seize the market.

Daniel, senior vice president of Johnson & Johnson, didn't look at anyone else, just looked deeply at Dawson of Procter & Gamble, and then held up a sign and said, "Forty-five million!"

As soon as the words fell, no one spoke, and 10 million US dollars were added at a time, and Maybelline and Dior were out in an instant.

The leader of Shiseido was in an extremely bad mood, he really thought that Han Chudong would agree to the acquisition, and secretly scolded his colleagues in the market research department as pigs' heads, and at this moment he held up a sign and said: "Forty-seven million!"

"Fifty-five million!"

On the stage, Mr. Colin Farrell hurriedly said: "The Estee Lauder Group bid 55 million US dollars, is there anything else?"

……