Chapter 224: Dior
Valuation is only valuation, and the total value is calculated by including the expected profit for a long time in the future.
The price given by Shiseido Co., Ltd. was unexpected, but it did not make Han Chudong feel very tempted.
As mentioned before, Rainbow Mask has a patent for mask paper, not just skin care formulas, and others can also formulate a variety of skin care products, but if you want to produce and sell soft masks in various major markets, you can't get around his patent.
This is the core competitiveness of Rainbow Beauty, and it is also the most valuable business.
Being watched by a group of people.
Han Chudong could feel the heat in their eyes, it was an undisguised desire, for the sake of profit.
Although I feel sorry that I can't monopolize the market, it is necessary to find a partner for safety reasons.
Consortiums are becoming loosely linked, but large and small consortia still exist, such as the California consortium, which is more than $100 billion in size and affects countless small and medium-sized businesses.
Even if some of the powerful figures set their sights on Han Chudong's business, it would be almost a catastrophe for him.
The media is in the hands of those big enterprises, and there is a wide circle of contacts in the society, even Han Chudong himself feels that his cake is becoming more and more attractive, it is cool to eat alone, but not everyone has the ability to eat alone, at least he himself feels that his strength is not enough.
At the beginning, there were two roads in front of Han Chudong.
The first is to sell facial mask paper to the outside world as it is now, and give up some of the benefits.
The second is to let Rainbow Beauty raise funds or go public, and introduce other powerful shareholders to become allies and form a group of interests.
Both will have to cede a part of the market, and the former will cause less damage than the former.
Han Chudong wanted to get the biggest piece of cake, but he didn't want to talk to other shareholders, so he chose to sell facial mask paper to the outside world, and set some thresholds that were very beneficial to him.
For example, limit the number of competitors to avoid disorderly competition, such as cashing out in advance by selling cooperation rights, and use the funds as investments to make up for losses.
Considering the upcoming IC and IT boom, since you are sure to make money from other fields, it is best not to be too black-hearted, after all, you are not afraid of running out of firewood.
The circles are different, and they don't have to be forced.
Before the right to cooperate was photographed, the executives of many companies on the scene were still in peer competition with Han Chudong, they had no intention of showing goodwill, and Han Chudong did not take the initiative to talk.
With a smile on his face, he walked directly into the small, brightly lit venue.
The auction ceremony was presided over by Mr. Colin Farrell, who is the head of marketing at Mason United, who planned tonight's event and is more familiar than Han Chudong.
He had a brief conversation with the vice president of Procter & Gamble's Dawson, and then talked to the vice president of Johnson & Johnson, Daniel, and finally, Han Chudong came to the French.
The leader of Christine Dior's company, whose name is Louis Ulliel, is in his forties and is tall.
Speaking carefully, among the executives on the scene, no one actually likes Han Chudong.
Race is only one aspect, and more importantly, he only started growing his business this year, but he already has an accomplishment of this magnitude, which makes them ashamed of it.
Considering Han Chudong's age and race, under the influence of arrogance, this feeling of inferiority gradually transformed into a certain hostility, on the one hand, he was amazed, and on the other hand, he was very unconvinced, in the final analysis, it was due to racial discrimination.
If he were to be white, many would probably think it would be normal.
You must know that it is only 1974, and hotels and restaurants in some southern states still refuse to accept black customers, and the status of Asians is not much higher.
Even half a century later, the dominant concept in Europe and the United States is white supremacy, let alone now.
Louis Ulliel also dislikes Han Chudong.
From the bottom of my heart, I think that this cunning young Asian businessman is so hateful and shrewd that he is like a Jew, and he actually gave such a big gift to the L'Oréal Group.
Christine Dior's company competed directly in the European and American markets, and finally seized part of the market, but I didn't expect to start selling soft masks, the enemy's friend is the enemy, and it's strange to like Han Chudong.
Saying hello without commenting, thinking that he should not be able to take his turn with the two auction places tonight, Louis Ulliel asked tentatively: "I saw you talking to those two people from the daily necessities company just now, do you really want them to auction the right to cooperate, and then compete with you at the reserve price?"
"They sell a lot of money and they buy face masks from me, so I don't care. ”
Han Chudong understood that the French executives in front of him wanted to sow discord and put Johnson & Johnson and Procter & Gamble and their beauty companies into different circles to fish in troubled waters.
Feeling that the means were a bit low-end, he changed the topic and said: "I just went to Europe last month, bought the Italian Gucci brand, and also invested in Hermes in France. So...... How about our cooperation, I want to buy Christine Dior, or buy some shares. If you become friends, your company will be able to sell my company's products and get them from me at wholesale prices, so there is no need to participate in tonight's auction.
People have done research, your Christine Dior's valuation, after deducting debts, is about 130 million US dollars, I am willing to buy shares from the shareholders of your company at a premium of 20 percent, otherwise I can accept my financing at a valuation of 150 million US dollars. When the time comes, we can form an alliance of interests, including Gucci, Hermès, Rainbow Beauty, and you Christine Dior, to increase each other's competitiveness, unify the layout planning, and compete with those companies for the market, isn't it?"
said that Shiseido Co., Ltd., just wanted to buy Rainbow Beauty as a whole, and Han Chudong set his sights on Christine Dior in a blink of an eye.
Big fish want to eat small fish, and small fish want to eat dried shrimp.
Christine Dior's company is not a shrimp, but given the overall size of the Mason Consortium, the pressure to annex it is not too great.
Dior's main business is divided into two parts, namely the beauty business and the clothing, shoes and bags business, in addition to jewelry, which is also quite famous, and the expansion momentum has been relatively strong in recent years.
In this year's Spring Fashion Week, Christine Dior shined and has become one of the fashion representative brands in the minds of women.
Louis Ulliel had a strange look in his eyes, he knew the news of Han Chudong's acquisition and investment in Gucci and Hermes, but he didn't expect that even the company he managed was targeted, and the price given seemed to be quite good.
Ask: "How much do you want to raise and how many shares do you want to hold?"
"I should ask you how much financing you are willing to accept, even if you buy your company in its entirety, and remember to inform your shareholders that I am always willing to sit down and talk about the details......"