Although it is only more than 300 kilometers, the road is very difficult to walk, over the mountains and mountains, there were few cars at that time, and the freight was extremely expensive, and it was difficult for private businesses to pay such an expensive freight.

Besides, the cars of that era were too expensive, and there were relatively few private transportation.

That's why so many people take trucks and piggyback goods.

The plateau area is mainly agriculture and animal husbandry, but the price of all finished goods is relatively high, a can of bean paste costs 5 yuan, and a bottle of soda costs 4 or 5 yuan, so it is easier to earn money.

Although the sales volume may not catch up with the outside, the unit price is high and the profit is sufficient.

There are no large supermarkets, only small shops, grocery stores, and grocery stores.

The price is one or two times more expensive than the outside.

There's also a fur market and a night market, but it's not huge.

But more often than not, there are small vendors everywhere.

and grocery stores, kiosks that can be found everywhere on the roadside.

Fan Yang inquired, like the kind of shaqima that Fan Yang brought in, packaged like him, with a net content of 500 grams and a retail price, it was as high as 8 yuan a bag.

Due to the inconvenient transportation and lack of industrial support, Fan Yang is aware of the high prices in Tibetan areas, which cannot form a self-sufficient living system, and is very dependent on imports, and prices have always been high, even in 2010, the basic consumer goods inside are one or two times more expensive than those outside.

It was not until the Sichuan-Tibet Railway was completed and opened to traffic that it gradually lowered.

The lack of a door was excited: "This trip is really the right one, Fan Yang, you calculate, how much money do we have to earn on this trip? What should we do next? Shall we find a place to set up a stall?"

looked at Fan Yang's eyes more and more admiring.

But Fan Yang doesn't see it that way.

The profit on the books is considerable, though.

But how much you can earn is still a matter of two words.

20 pieces, if a bag is 8 yuan at the retail price, then a bag will have a profit of 6 yuan, 20 bags per piece, 120 yuan a piece, and a gross profit of 2400 yuan for this trip.

However, if you make a special trip to this business, the round-trip freight, the fare will cost 300 yuan, and the process of consuming on the road will take at least a week, and the daily consumption, food, accommodation, etc., will have to be calculated to 50 yuan a day.

The amount of 20 pieces, if it is retailed, it is necessary to remove the rent and other expenses, and the profit will be diluted.

It's not clear how much this batch of shaqima will earn in the end.

This is how it is to do a small business, the shorter the cycle, the higher the profit, the longer it drags on, the lower the profit, if it can be sold out in one day, then the business is definitely profitable.

It takes ten days to sell out, and it can only be regarded as a promise.

If you can't sell it for half a month, or even a month, you won't have to do it, and you will even lose money.

Below this price, it's really not a big deal.

So the retail price of 8 yuan seems high, but it still makes sense.

Hawkers, self-importing and self-selling, all expenses are borne by themselves.

Naturally, the higher the profit, the better.

But those retail stores, which are as high as 8 yuan, are very abnormal in Fan Yang's eyes.

"What's the hurry, I see a farmer's market, what are you doing there, let's go, follow me to the local wholesaler and ask before talking. ”

Walking on the road, looking at the small vendors around, the grocery stores and shops along the way, Fan Yang couldn't help but sigh.

Hey, how many years have passed, and I'm back to my old job.

At one point, he never imagined that he would be reduced to a stall one day.

Selling shoes doesn't count, at least I'm still involved in production and marketing, but this time, this is a serious stall, or selling shaqima, non-staple food products.

It's really tricky to think about.

However, setting up a stall is also familiar to him.

Now his principal is limited, and he can only get involved in some basic consumer goods, and his goal can only be on daily necessities.

And the commodities of daily necessities, how can you go to one place and not figure out the market inside.

Why is it expensive?

According to Fan Yang's understanding, it is the same as what the boss of the lotus pond who sells Shaqima said, the purchase price of 2 yuan, it is normal to get Kangding and sell it for 5 or 6 yuan.

But selling for 8 yuan is obviously a bit unreasonable.

If it were Qamdo, Lhasa would be about the same.

You must know that Kangding is only 300 kilometers away from Chengdu, even if the road is difficult to walk.

Along the way, Fan Yang and Missing a door asked five or six in a row, Shaqima was 8 yuan a bag, cola, soda, 2 yuan a bottle outside, all of them were 5 yuan, the original 1 yuan, 1 yuan 5 instant noodles, sold for 3 yuan, and even a can of bean paste cost 5 yuan.

These basic consumer goods, daily necessities, fast-moving consumer goods, its sales model, channels, are basically fixed.

In the 90s, most of the enterprises and manufacturers still adopted a three-level distribution system, strictly speaking, to reach the hands of consumers, the price is fixed.

Like a beverage bar, the current Tianfu Cola, Jianlibao, and Sunrise Black Tea were all well-known trademarks in the country in the 90s, and the sales channels covered large enterprises all over the country.

His sales system is still three-tier distribution.

Due to the inconvenience of communication and transportation, the establishment and large-scale popularization of direct sales networks only began around 2000.

Even Procter & Gamble, as well as Pepsi and other multinational joint ventures, although they have long had a mature model, to establish their own direct sales network in China, it is a matter of 95 years later.

Some define the manufacturer as a level, and some position the provincial dealer as a level, which is different, but to make it clear, it is a three-level distribution, not a third-level agent.

It's like a bottle of Coke, the cost price is 1 yuan, and the price given by the manufacturer is 2 yuan.

According to the words of the third-level agent, the province level, add 1 yuan, and it becomes 3 yuan.

At the municipal level, add 1 yuan, and it becomes 4 yuan.

At the county level, add 1 yuan and sell it to a grocery store in the town, and it becomes 5 yuan.

What should I do if I add another 1 yuan to the commissary? A bottle of Coke that costs 1 yuan becomes 6 yuan when it reaches the consumer.

So where is the reason of heaven and where is the competitiveness of enterprises?

It is a cheap daily necessities, and it cannot withstand this kind of price increase.

If a company can't even control the retail price of the terminal in its own hands, it is not far from collapse.

It can be said that it is whitewashed in minutes.

Therefore, all basic consumer goods, fast-moving consumer goods, daily necessities, these basic consumer goods, mature manufacturers, must have a suggested retail price, some are afraid of the market chaos, often directly on the bottle with the suggested retail price, how much is a bottle, a bag or something.

But how do you balance the profits of your affiliates?