So there is a three-tier distributor system.

The Coke sold by the manufacturer costs 2 yuan a bottle.

Then to the provincial agent, 2 pieces.

Provincial agents, and then to the municipal level, are also 2 yuan.

At the municipal level, and then to the county-level agent, it is still 2 pieces.

There are also some that do not set up county-level agents, and the direct manufacturers are first-class.

The county level is still 2 for grocery stores.

Grocery stores, sales terminals, earn 1 yuan, of course, most of the later generations are 5 cents of terminal profits.

The profit of the sales terminal must be fully guaranteed, otherwise there will be no final sales ability.

Therefore, 1 bottle of Coke, in the hands of consumers, is the national uniform retail price, 3 yuan.

That's pretty much the case.

So second- and third-level agents, where do the profits come from?

It evolved into a three-tier commission system.

For example, if the cost of 1 yuan is sold for 2 yuan, he must compress his profits, make 5 cents of the net profit of 1 yuan, and take out 5 cents.

The 5 cents is called a rebate, or a commission.

And this 5 cents, the provincial agent, hand it over to the subordinate agent, give him 3 cents, the subordinate agent, give him another 2 cents, or 1 cent 5 or something.

The profit earned by the distributor is actually very small, and there is no profit on the surface, and it all depends on rebates and commissions to make money.

In addition to their own expenses, the general distributors, daily necessities, on the whole, the profit point is only about 6%, all rely on the volume, and the manufacturer's stimulus policy to make money.

Therefore, under the three-level commission system, sub-distributors cannot survive with a single product.

As a result, most of the tertiary distributors are hodgepodge, and they make all kinds of brands, and they have evolved into what is at the county level or the city level?

This is very common in second-tier counties and cities, and it can be said that it is everywhere.

These wholesalers, after integrating various brands.

If you are a flat-headed commoner.

I want to open a grocery store, a small supermarket.

Often, it is only necessary to contact the wholesaler at the next level.

There is a wide range of varieties, and many also provide home delivery.

You only need to provide the shop, give you a list of goods, price catalog, place your own order, tally, and finally the sale is over.

This is also the optimal solution for the actual market.

Otherwise, if you open a grocery store or a small supermarket, you may not still contact the manufacturer everywhere, and then wait for the freight and express delivery to your door?

Daily necessities, basic consumer goods, unlike home appliances, light industry, and even clothing, can be agents layer by layer, layer by layer of price increases.

However, fast-moving consumer goods, mature products, and mature manufacturers, most of them are currently three-level commissions.

Like the big factories of later generations, when they went public, had money, and spread their stalls, they could afford direct sales, and set up their own branches in various provinces and cities to reduce intermediate links.

The three-level distribution is also an optimal solution for product promotion, and it is like if you set up a food company to produce pickled pepper phoenix feet, chili sauce, small financing, and the product needs to be quickly introduced to the market.

Then hire a salesman, take the quality certificate, and go around to negotiate with wholesalers.

Of course, there are regional differences.

For example, in Tibetan areas, the roads are remote and sparsely populated, and the distance between two towns is often hundreds of kilometers.

And the road is particularly difficult and dangerous, the Shu road is difficult, it is difficult to go to the blue sky, this is talking about entering the Sichuan Basin from Daliang Mountain.

And the Sichuan Basin, to XC, the Sichuan-Tibet line, that is the heavenly road of the Eight Classics.

I don't know how many people have been sacrificed to build this road in the past five years, and it is only enough to walk at present, from Ya'an to Kangding, there is actually only a distance of less than 200 kilometers, but it takes seven or eight hours to walk.

Shipping costs are also frighteningly high.

These need to be borne by the distributor himself, so with his own expenses, the sales terminal is one or two dollars more expensive, which is still reasonable.

But it was directly flipped in half.

How much more is half?

That's obviously someone desperately trying to make money.

Who is driving up prices?

This Fan Yang is not red-eyed, and he can't come, but he does business on other people's grounds, and if he doesn't go to the wharf, he still can't talk about exploring the market.

I just don't know who is the leading big brother in this area in the current Kangding urban area?

So Fan Yang walked to a grocery store that sold non-staple food, put up a window panel on the side of the road, and sold cigarettes, melon seeds, and drinks, and asked the boss to take two bottles of soda, take a sip, and said, "Sister, why are your things sold here so expensive?"

The boss was a middle-aged woman, and looking at her headdress and clothes, as well as the color of her face and the slightly disced face, it was clear that this was a local.

The proprietress glanced at Fan Yang unhappily: "Expensive, what's expensive? I sell it everywhere at this price, where is my stuff expensive?"

Fan Yang pouted.

I can't help but think it's a little funny.

Even the proprietress herself doesn't think it's expensive, why is that?

proves that she doesn't know the market at all.

This was the case in Tibetan areas in the 90s, and even bigger, many rural areas outside were the same, and most of the people in their forties and fifties, fifties and sixties were illiterate, and they didn't know the words.

I don't have a TV, I don't know anything, and in their eyes, this thing is 5 yuan.

Where am I expensive?

If you don't have money, forget it, this kind of people's feelings, if you have money, you can still get it?

But the current Tibetan area is still like this.

That's why it's easy to do business.

With a smile, Fan Yang's mind couldn't help but come alive again.

This kind of actual situation, even he, a reborn person, was a little unexpected.

Originally, he just brought some Shaqima in by the way, just to earn some freight, after all, a product like Shaqima, which is not only a snack, but also a satisfying stomach, has a sufficient shelf life, and the taste is not bad, no matter where he goes, there is a market, which is why Fan Yang quickly decided to sell this Shaqima.

Then I prepared my own tent, military coat, and shovel, and planned to dig it myself, and then go deep into the countryside to buy it door to door, and be sure to seize the time in a cordyceps season and receive dozens of kilograms.

Then I went back to selling shoes.

Even if you want to establish your own trade channel, at least it will be next year, or the year after.

But now it seems that his plan should be changed.

What can be solved with money, why not use it?

So he said to the proprietress: "It's not that your things are expensive, it's like this, I'm a salesman of this drink, and I'm on a business trip this time, mainly to conduct some market research, I want to inquire, at present, our drink, is it good to sell here?

The proprietress didn't seem to understand, but when she heard Fan Yang say this, her face was much better: "Are you here to ask something?"

"Just ask if it's good to sell, to see if there is a need to set up a filling plant in Kangding, if you set up a filling plant in Kangding, when the time comes to supply you directly, the price will be much cheaper. ”

"Cheap? What cheap?"

"In this way, let me ask first, how much is a bottle of your Coke, the current purchase price?"

"4 bucks. ”

So easy to poke out?

"Hehe, 4 yuan, it's still okay. ”

The proprietress didn't suspect anything, she didn't seem to understand what Fan Yang said, and she didn't care much, but lowered her head to sort out her wool.

Fan Yang asked again: "Then eldest sister, how many bottles of this Coke can you sell in a day?"

"You know, I rarely work in the shop, and I sell several pieces a month anyway. ”

Fan Yang smiled slightly, took out the money again, and bought two bags of melon seeds.

"Well, thank you, may I ask again, where did you buy this Coke?"

"Xiangyang Qiaotou is on the head. ”

"Then ask again, who are you looking for?"

"You go to Tashi. ”

"Okay, that's not bothering you. ”