On the last day of the first week of February, the Super Bowl finally arrived in the United States.

As a popular sport for the American people, tickets to the Super Bowl are naturally hard to find, but not everyone is willing to spend hundreds of dollars to run to the scene to watch, and many times they usually can't buy tickets, and they need to buy scalpers to buy high-priced tickets.

This profession is not unique to China, but also exists in the United States.

In this world, as long as there is a profitable business, there will be people to do it, including the business of killing heads, there will be people who do it with their heads, not to mention that scalpers don't need to kill their heads when they are caught, at most they will be locked up for a period of time, and they can continue to do it after they come out, after all, it is easy and fast to make money in this industry, a few hundred dollars a Super Bowl ticket, after they can turn it into five or six thousand dollars a piece, and they can make hundreds of thousands of dollars in the entire Super Bowl, which is much faster than a legitimate business, which is why people say that the most profitable business in the world is written in the criminal law, and those 9-to-5 office workers only have a few thousand dollars a month, and they can earn more than 100,000 dollars by pouring a Super Bowl ticket, and after the Super Bowl, they can also go to the NBA, engage in concert tickets for various big-name stars, and sometimes even let go of movie tickets, anyway, they pour whatever they make money, never picky eater, and they are not anorexic.

Of course, don't envy their high income, the risk that scalpers need to take in this profession is also very large, a careless wrong ticket, may lose no pants, and also have to bear legal responsibility, worry all day long, sit at home and hear the alarm bell The little heart will beat faster, after all, this thing is illegal, and the heart is naturally a little forced.

But whether it's scalper tickets or regular tickets, Super Bowl seats are limited after all, and not everyone can go to the scene, so the vast majority of Americans will choose a more affordable way to invite a few family and friends to sit in front of the TV and watch FOX live on Super Bowl day.

Of course, many people don't watch the Super Bowl for the game, but for the commercials and halftime shows.

Yes, you read it wrong, 80% of the viewers who watch the Super Bowl are indeed for the commercials and halftime shows, especially the commercials, which are really disgusting when watching the show, wishing that the remote control in their hands could fast forward, but the Super Bowl ads are very popular, even more popular than the game.

The reason why it is popular is because the advertisements of the Super Bowl are all produced by major manufacturers without exception, and they are the pinnacle of the advertising industry in terms of quality and creativity, and can be regarded as a 30-second ultra-short blockbuster. So the Super Bowl commercial, that's synonymous with high standards.

As for the halftime show, this is the only time in the entire Super Bowl that is more popular than the advertising period, although the time is very short and only ten minutes, but the audience watching this time period can only be described as an empty alley, so even if there is no appearance fee, the major stars will dig out their hearts and squeeze their heads to think about going up and howling.

As long as you can appear on stage, the harvest is absolutely worth the money, "Brother Mars" went to the Super Bowl, and album sales directly increased by 164%, Coldplay went to a trip, YouTube subscriptions increased by 234%, and album sales soared by 365% in the United States. This is nothing, Miss Gaga's trip is even better than the record of "Brother Mars" + Coldplay + Beyoncé, in the 13 minutes of her performance, YouTube has 40,000 topics about her every minute, and on Facebook, the number of people talking about her per minute has reached 396,000, and she is also on the Billboard list. And her performance was also recognized by everyone, ranking with the performances of superstars such as Michael, Jackson, U2, Madonna, and the Rolling Stones, and became the top ten halftime shows of the Super Bowl, earning not only eyeballs but also a lot of money.

However, these are only the situation of the later halftime show, as for what the Super Bowl halftime show was in the early nineties, it is "lackluster" to describe it in one word, and yes, the halftime show performance that will be fought over by countless stars in the future is really lackluster in the early nineties, which makes people not interested.

And the reason why this is the case is because there are no big-name stars in the halftime show at this time, and the performances on stage are all campus bands, or a hodgepodge of some third- and fourth-rate stars, such performances naturally make people uninterested and fall asleep.

It's like the Olympics 84 years ago, people didn't get interested, and no one wanted to hold it. It wasn't until after the Los Angeles Olympics in '84 that everyone knew that the Olympics could be held like this and make so much money, and since then, the Olympics have become a sweet spot.

And how did the Super Bowl halftime show become a sweet spot? Jackson related, Super Bowl live broadcast party FOX TV, through data found that the second half of the game after the halftime show TV ratings always declined, after research they found that this has a lot to do with the halftime show, so in order to turn the situation around and improve the second half of the game, they made changes to the halftime show, in the 1993 Super Bowl, they uncharacteristically no longer invited the unfamous school band, but invited the most popular superstar at the time, Michael Jackson.

And the end result is that Michael Jackson's halftime show performance has become the most glorious time slot in the entire Super Bowl, directly increasing the ratings by 8.7%, and Michael Jackson is also affectionately known as the "champion".

However, the 1993 Michael Jackson Halftime Show that no music fans talked about for generations to come, did not take place in this time and space, not because FOX did not invite Michael Jackson, in fact they invited last year, but John asked Michael Jackson to refuse.

The trailer for "Forrest Gump" John decided a long time ago that it would be broadcast at the 1994 Super Bowl, so when FOX invited Michael Jackson to participate in the 1993 Super Bowl, John naturally made Michael Jackson refuse and proposed that he participate in the 1994 Super Bowl, which would be conducive to the promotion of the "Forrest Gump" movie and soundtrack.

Especially the soundtrack, imagine when Michael Jackson debuted at the Super Bowl and sang "Jam", "Black or hite", "Billie Jean" and "Heal the orld" became the talk of the town, will the "Forrest Gump" soundtrack that contains these songs still be out of sales?

Of course, Michael Jackson will naturally not refuse John's proposal, since he has John as a backer, his small life is not too leisurely, the concert will be held whenever he wants, he will hold a few shows if he wants, he will take whatever he wants to take on the announcement, and he will record the album whenever he wants, and no one will use him as a money-making tool to squeeze him every day, so he has a sense of gratitude to John.

And let him postpone the Super Bowl for a year, also for "Forrest Gump", this movie is a public welfare film, John will not take a penny, so this is for public welfare, sell one more movie ticket, one more soundtrack, and use one more money for public welfare, so he naturally readily agreed.