Although the negotiations between John and Warner Film and Television have been temporarily suspended, the promotion and distribution of "Forrest Gump" in North America will not be suspended because of this, and will still be carried out according to the pre-established process.

Film publicity, as the name suggests, is publicity and distribution.

Publicity, to put it bluntly, is advertising, which is to do everything possible to let as many people know about the film as possible, so as to attract these people to enter the theater to pay when the film is released.

The publicity is mainly started 4 to 5 months before the release of the film, and the method adopted is generally to classify the investment according to the time of the film's release.

In the early stage of publicity, online posters are generally posted in major theaters, so that people who come to watch the movie have a preliminary understanding. Or contact some tabloids for some topic hype, the more common is scandals. The general public has a strong curiosity about the private lives of celebrities and lace news, so they like to use scandals to hype up when promoting.

When the film is only 1 or 2 weeks away from its release, the publicity will enter the middle stage, and it is also the time when the publicity will enter the concentrated outbreak. Although this practice is a bit wasteful, there is no better way to publicize it, so it can only be used in this wasteful and passive way.

After the film is released into theaters, the publicity is also in the later stage, at this time, the distribution company will adjust the publicity path or funds according to the box office trend of the film, to put it bluntly, if the box office and reputation of the film are good, then the distribution company will increase investment, if it is not good, then reduce investment, stop losses as quickly as possible, and reduce risks.

As for distribution, in fact, it is to deal with all the affairs of the film's release, in addition to publicity, but also to rate the film, negotiate with the theater chain to schedule the film, copy, hold a premiere, collect information, and so on.

Literally, the affairs of the distribution company seem very simple, but if you think so, you are very wrong, in fact, the companies that can do the distribution are generally the ones with hands and eyes and a strong network, otherwise ordinary people and film production companies will not be able to pass the level of the theater chain alone.

The cinema chain generally only talks with the distribution company about the film scheduling, this is because the films brought by the distribution company have been screened, and the most important thing is that the distribution company is strong and has a strong publicity channel, which can ensure the promotion of the film, while individuals and production companies do not have these guarantees, so from the perspective of the theater chain, it naturally has to cooperate with the distribution company.

This is like engaging in the import and export of goods, others are unimpeded, and you can't even pass the customs, people naturally have to choose the unimpeded party, otherwise they can only secretly engage in smuggling when cooperating with you.

But there are shoes to wear in this world, who wants to be barefoot?

As for the North American distribution of Forrest Gump, it will be the sole responsibility of New Line, which has a mature distribution process after many years of operation, so there is no need for John to worry about the distribution, he can give a little comment at most.

"I hope to release the soundtrack a month before the film's release, so that it can convert some fans to the theaters. "When "Stealing Love" was released, John did just that, and the effect was not bad, so now he naturally wants to make this suggestion.

"Yes. Anything else?" nodded Devin Morgan, who was sitting on the couch. She was a layman about the release of the movie, and she also wanted to hear John's opinion.

"There's also the possibility of playing a trailer on the Super Bowl, which is the highest-rated show in the country, and it's definitely going to work well on it. ”

The most popular sport in the United States is not basketball, nor football, but football, so the annual Super Bowl is regarded as a national carnival day, and its ratings have been in the horrific range of 40%-60%, and sometimes more than 60% during commercials and halftime shows.

Of course, with such high ratings, the advertising fee is naturally not cheap, 1.2 million US dollars for 30 seconds, you don't have to be too expensive, and in another 20 years, 30 seconds will get at least 5 million US dollars, and sometimes the maximum can reach 7.7 million US dollars, which is simply an inch of time.

"Yes. Devon Morgan nodded again, although she is not interested in sports, she knows the impact of the Super Bowl.

John saw that Devon Morgan agreed, and then made several suggestions, which of course depended mainly on the distribution department of the new line.

Although he is the boss of the new line, he will not use the authority of the boss to interfere with other people's expertise, for a company, the most terrible thing is that the layman guides the insider. So as a layman, he advises at best, not orders.

The time quietly came to February, and the promotion of "Forrest Gump" entered the early stage, and according to the formulated publicity and distribution process, major theaters in North America put up posters of "Forrest Gump".

The content of the poster is simple, it is a still of Forrest Gump sitting on a bench, with the name of the distribution company, production company, release date, starring people, and director printed on it.

Of course, in addition to posters in major theaters, the new line has also made some tabloids and weekly magazines publish some actors' gossip news one after another, which is used to hype and attract attention.

For example, the relationship between "Captain" and Winona Ryder, although they have broken up for a long time, and they have been fried when they broke up, but cold rice is hot, not to mention that gossip news is originally seven points false and three points true, and according to the tabloid professional ethics, as long as they pay them, they can make up a temporary new love for "Captain", you must know that the comparison between the ex and the current is always a favorite topic for the melon-eating masses. As for whether the "captain" will be angry when he sees it, this tabloid is not worried, in fact, they wish that the "captain" would take them to court in a fit of anger, because a lawsuit with a celebrity is a very eye-catching thing, which can promote the sales and fame of their tabloid.

Of course, the tabloids will not just stare at the "captain", "Forrest Gump" is full of big names, and there are too many people who can be fried.

For example, how Audrey Hepburn acted with illness for the sake of public welfare, of course, this is what John specially advised, for these artists of the older generation, he will definitely not let the tabloids hype up bad topics, otherwise according to the usual style of the tabloids, he will definitely fire the matter between Audrey Hepburn and Gregory Peck.

And the younger generation of actors, such as Nicolas Cage and Will Smith, they don't have such a good treatment, for their hype, naturally they will fry whatever topic attracts people's attention, of course, these hype topics have been agreed upon by the two parties when they signed the contract, and John will not use these people to hype without any offline. After all, Hollywood is only so big, and you have to meet it often, as the so-called being a person and leaving a line, you can see each other in the future.

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