"Raiders of the Lost Ark" won 750 million yen at the box office in the first weekend in Japan.

The good start is largely due to the strong publicity.

This kind of "power" is not just a casual talk, but Dongbao smashed it with actual resources.

The slogan, of course, is still the same as ever:

Lu Xiaoran is a "giant of the world", and his works are called "the overwhelming scale of the world!

There is no less praise for Lu Xiaoran's worth - a local tyrant from China!

To sum up, there are probably a few promotional points.

First of all, the investment is close to 200 million yuan, which is converted into 3 billion yen!

Up to now, the largest film "The Sinking of Japanese Benzene" invested by Nippon Film and Television is 6 billion yen...

It stands to reason that this 3 billion yen is nothing...

It's not "The Legend of the Demon Cat" - a 15 billion yen big production...

But in recent years, there have been almost no films in the Japanese film industry that have tightened their belts and invested more than 1 billion yen...

One more sentence: 600 billion yen billionaire creates a big production in China, Japan and South Korea!

"Raiders of the Lost Ark" has obvious recommendation positions on major websites in Japan, and has gained a strong presence in the Japanese film media.

Not only that, outdoor advertising such as subways has also been rolled out on a large scale...

Hard wide must be smashed!

And the box office of Japanese benzene is related to the sequel...

On July 3, the day before the release, the barrage website Niconico also launched a special program in which Yui Aragaki participated.

On July 13th, the main creator of "Raiders of the Lost Ark" came to Japan, and the offensive of video media broke out even more intensively, and in the morning, the main creator of "Raiders of the Lost Ark" was broadcast live through the Niconico website, and the special talk program of the chairman of Toho Pictures.

The president has gone straight down, which shows the degree of attention;

In the evening, the TV program "The World is Incredible" was broadcast with the "'Raiders of the Lost Ark' special" to tell the follow-up story of "Raiders of the Lost Ark".

This publicity formation is bigger than "Raiders of the Lost Ark" in China.

No way, the country is too big, there are many TV stations, the same money smashed in Tokyo is smashed in Chinese mainland, that feeling is different!

The number of theaters released in "Raiders of the Lost Ark" reached 307, which is comparable to Hollywood blockbusters.

And the previous Chinese movies, even Big Brother Cheng's "Zodiac" only had 221 halls...

After the release, the official website opened a review lottery, as long as you upload a movie testimonial through social media, you will have the opportunity to win non-sale items such as the main creator's signed poster, which has been participated by more than 180,000 people.

To be honest, even Lu Xiaoran himself didn't expect Dongbao to spend so much effort to promote "Raiders of the Lost Ark"...

However, the reputation and box office of this movie are really good in Japan, as of July 13th, ten days after its release, "Raiders of the Lost Ark" won a box office result of 2.2 billion yen in Japan, far exceeding the expectations of Lu Xiaoran and Dongbao...

So much so that Xiao Luzi simply stayed for two more days - to run publicity.

......

Director Lu has been almost interviewed these days, most of them are one-on-one interviews, and occasionally he will be pulled by Dong Bao to do a press conference...

Toho is awesome this year - the top three live-action movies are all produced by their company.

"Forever 0", "Raiders of the Lost Ark", "Midsummer Equation"...

Of course, the top three at the box office are anime movies: "One Piece Theatrical Version Z", "Doraemon Theatrical Version of Nobita's Secret Props Museum", "Detective Conan Theatrical Version of Detective of the Far Sea"...

In fact, the reason why Toho is so eager to promote is because on July 20th, Hayao Miyazaki's "The Wind Rises" will be released...

A combination like Lu Xiaoran + Yui Aragaki is not Miyazaki's opponent at all...

Let's put it this way, Hayao Miyazaki is in Japan, that's the god of the box office!

30 billion yen of "Spirited Away", which is equivalent to 2 billion yuan...

How to fight?

It is said that there is no discipline in the variety shows of Japanese benzene, but Lu Xiaoran thinks it is okay, for example, they asked: "What is your impression of Japanese benzene?"

"That's good. ”

"Did you know anything about Nippon before?"

"Actually, I've always wanted to come to Nichiban, I want to go to Saitama, Kanagawa, Nohara Shinnosuke's hometown and the birthplace of Xiangbei basketball!"

"The Japanese artist you want to work with the most?"

"Of course it's Momoe Yamaguchi, she's the goddess of my parents! I talked to director Takeshi Kitano, and he also said that Momoe Yamaguchi is his goddess..."

"China, Japan and South Korea trace back to their roots, all belong to Confucianism and Tang culture, and the biggest feeling of coming to Japan is the meal system, which is recorded in the "History of the Tang Dynasty", and I am really excited to see it in Japan..."

"There are also Japanese kimonos, I see a lot of girls wearing kimonos on the streets, but in China, if you wear Hanfu, you are grandstanding..."

Something like that...

is worth about 600 billion yen, so that the host does not dare to be presumptuous...

And how to say it, the three kingdoms of "Raiders of the Lost Ark" reached the top, which is really a remarkable achievement.

In a sense, it can be called a major event between countries...

......

In other words, after the rise of the Chinese market, South Korea and Japan have completely different attitudes.

Nippon exports anime - Blue Fat Man and Death Kid have become mainstream.

There is a sense of superiority in South Korea - if you run out of money, you go to the mainland - don't you know how popular I am in China?

In comparison, Japanese benzene is much more low-key.

Of course, it is unlikely that Japanese artists will be able to work in China for a long time – a labor visa issue.

According to the current situation, "Raiders of the Lost Ark" will definitely have a sequel, and the protagonists of the sequel are Yui Aragaki, Ren Dahua and Chen Baoguo.

The outline of the script has been decided, but the director has not yet been decided.

It is impossible for Director Lu to make a sequel - no time, no energy.

Let's see if Yang Qing or Han Yan are interested...

On the 16th, Lu Xiaoran returned to China.

On Weibo, Zhong Lifang has already quarreled with Wang Torment!

Xiao Wang is probably eyeing Lu Xiaoran, after the release of "Raiders of the Lost Ark", Wanda first gave up the screen to her own "Tai Chi Man", and then "Tai Chi Man" was not angry, and the film schedule was given to "Raiders of the Lost Ark"...

On the second day of the release of "Raiders of the Lost Ark", the film schedule reached 60%, which was completely Wanda's face...

Eleven days after its release, the box office officially broke one billion!

"Rooftop Love", which was released yesterday, had a box office of 13 million on the first day, and Zhou Jielun's appeal is no longer good...

And because the word-of-mouth is not good, affected by this, the schedule of "Rooftop Love" on the second day was directly reduced to 15%...

Wang Torn Shallot couldn't stand it, and directly forwarded the praise of "Rooftop Love", and by the way, posted the bad reviews of "Raiders of the Lost Ark", and then posted the box office comparison of the two movies, saying: This is why Chinese movies are looked down upon!

A bunch of Zhou Jielun's fans seem to have found fans, and all kinds of check-ins are assembled...

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