Meituan and Ele.me are both good names, but the latter has some limitations, and when you want to start a group buying business such as eating, drinking, and having fun, it seems to be a bit out of harmony.

It was the name of "Meituan" that Lu Yan seized without much thought.

Wang Xuan, who founded the "School Intranet" and left in July this year, will be studying the "Fan No Network", and when he wants to enter the group buying industry, he has to think of his name.

In addition, although the long-established domestic group buying website "Dianping" was established in 2003, it did not carry out group buying business.

In fact, the concept of "group buying" has not yet been clearly and formally defined.

Born in 2004, the Woot website did put forward the concept of a discount once a day that year, but there is still a big gap with the later group purchase model.

Founded in 2008, the Grounpon website, which created a one-day cycle and group buying model, is considered by more people to be the world's first group buying website.

However, thanks to this disruptive group buying model, the site attracted 1.8 million registered users and 375,000 cumulative purchasers in just one year (as of the end of 2009).

In 2010, Grounpon ramped up its marketing efforts to gain market share and expand its user base through acquisitions, advertising, and other marketing activities.

By September 31, 2011, the number of registered users of Grounpon reached 143 million, an increase of 569% over the same period in 2010, and the cumulative number of purchasing users reached 29.5 million, an increase of 538% over the same period in 2010.

Its growth rate is said to be soaring.

As for the development of group buying in China, it began in 2010, from the birth of the first group buying website to the later Thousand Group War, and too many things happened in the domestic group buying market in 2010.

In addition, the first group buying website in China is not Dianping, which was established earlier, but Mangou.com.

......

To apply for a business license, you must also have a business room, this kind of website is more expensive, so Lu Yan did not rent a too tall office building, but chose a street near the school, with two floors, and the picture is cheap.

The website is easy to do, but the difficult thing is to promote.

It is necessary to build a strong promotion team in the shortest possible time.

Considering that the mobile WAP network is not particularly easy to use at the moment, the takeaway business was developed after Lu Yan put the group buying, but he was preparing to start the first group buying website in China on New Year's Day in 2008.

In the office of the company, which has not yet been finely decorated and is still somewhat deserted, Lu Yan, Ruan Xiaoxiao, Song Jing, Yu Shuangpeng, Xu Jiaqing, Hu Xiaoxian, Guan Xiaoyu, He Xushen, Chen Chao, a total of nine people, are all the backbone of the company.

As for Wu Yukun, who sleeps with him, he has already joined the party, and he is preparing for the civil service examination, but he only occasionally comes to help, and he does not participate in starting a business.

Song Jing and Yu Shuangpeng had pondered starting a business before, Lu Yan also lent these two people 100,000 yuan, Yu Shuangpeng, this kid, really took a car to Shenzhen, and bought a batch of mobile phone parts from Huaqiang Electronics World.

This kid rented a small dilapidated house outside the school, and when he came back, he went to assemble his own mobile phone when he had nothing to do with Song Jing, and then sold it to the nearby electronics market.

At the beginning of 2007, Motorola, the second largest company in the Chinese market, was dragged down by the disease of large companies.

Nokia, which ranks first, is completely crazy, officially attacking the low-end market, and wants to kill all copycat manufacturers.

Larger copycat machine manufacturers can't sell them, so there is no need to mention the small workshop that Song Jing and Yu Shuangpeng have partnered with.

Fortunately, the two of them had a small capital and a small inventory, and finally threw away the inventory at a low price, and actually made more than 60,000 yuan, but this line of work couldn't go on.

After being idle for several months without a project, he suddenly saw Lu Yan starting a business, so Yu Shuangpeng pulled Song Jing to participate together.

Xu Jiaqing purely thinks that Lu Yan's optimistic project should be a little troublesome. Even if you can't become a veteran entrepreneur, it's good to learn some experience.

Moreover, when the stock market crash and the market peaked a while ago, Lu Yan reminded him that Lao Tzu successfully escaped from the top, and no matter what aspect he said, he had to come over to help.

As for Zhang Xun, the youngest in the dormitory, there is a business waiting to be inherited at home, so he just wants to spend a leisurely college career, drink alcohol, and work hard.

And Hu Xiaoxian and Guan Xiaoyu, who are in the same class, also have the idea of cheering for their old classmates and exercising themselves.

He Xushen and Chen Chao are both e-commerce students and members of the Wushu Association, and they are activists, so they were called.

This will sit together, and I don't know what Lu Yancheng's Meituan company means and what kind of business it does.

Because Lu Yan didn't say it very clearly before he summoned everyone.

Philosophy, model, how to develop, growth or something...... In short, I haven't even painted the flatbread yet!

"Then, after a few days of understanding and talking, I know that everyone has the idea of starting a business together, but I don't know what I do with this company!"

Hu Xiaoxian said: "Yes, I don't say it when I ask you, Meituan, what does it mean, I thought that the company you ran had to be named after you and Xiaoxiao!"

Xu Jiaqing said: "I also thought about it at first, Ruan Lu, Lu Ruan, Yan Xiao, Xiao Yan?"

Lu Yan laughed, "Actually, the name Xiaoyan is not bad, but it is not suitable for the company name!"

Everyone, I don't know where it's funny.

Lu Yan waved his hand, signaled everyone to be quiet, and said, "I know, everyone has doubts, but I didn't make it clear before." Meituan, its slogan is, once in the group, once in the United States!"

Everyone was confused, what is the group?

"Group buy!"

Ruan Xiaoxiao, as a pillow person, knows a little more, and said: "It is group buying, the website helps customers, and negotiates with merchants at a preferential price for group purchases, so that customers can get benefits!"

None of the people sitting there were stupid, and they understood in a few moments.

In fact, the thinking mode of group buying is a layer of window paper, once it is pierced, many things are easy to imagine in the future.

Otherwise, in the first year of group buying, there would be a "thousand group war"! All kinds of capital took turns to grab the market, not like WeChat, which was not very optimistic about the launch at first.

Everyone's eyes lit up, although the follow-up development they could think of was limited, but it was enough to look forward to.

Lu Yan continued: "This is a new e-commerce model that will change people's lives. The company has enough funds to promote this in the early stage. And the equity reward will not lose everyone, as long as you can survive to the listing, hundreds of millions of net worth is not a dream!"

Yu Shuangpeng smacked his tongue, "How much is the promotion fee you said?"

Lu Yan said: "The registered capital of the company is 100 million, and it needs to expand its business in major cities in China as soon as possible in the early stage to occupy the market." And those who are willing to go on a business trip will go to other places to serve as city managers, and in terms of treatment, they will definitely not lose everyone!"