Chapter 205: Eyeing the Tiger

It's funny to say.

After doing so much research in advance and using so much manpower and funds, Han Chudong has never been to Gucci and Casno stores, and has only seen others using Gucci products on the street.

I also thought about whether I should use that money to create a new brand on my own.

Later, I felt that it was inevitable to repeat the mistake of rainbow beauty, the starting point was high enough, and I lost in the lack of fame and background, and finally decided to directly acquire the ready-made target, which also saved myself trouble.

Since you want to develop in the field of women's fashion, you have to have some brands that you can get your hands on, and sooner or later you have to buy them, so it's better to take advantage of this year's economic downturn and start early.

Giorgio Armani, Versace and other brands have not yet been born, the next morning to the mall, you can see many brands you don't know, Han Chudong first went to the largest Hermes store in Florence to shop, it is hard to believe that women will spend hundreds of thousands of dollars for a bag, and then come to Gucci, the price is really cheaper overall, not as good as Chanel.

Converted to US dollars, a classic bamboo bag costs about $160, a Christmas handbag costs only about $200, and if the factory is located in Los Angeles' Chinatown or somewhere in Southeast Asia, the production cost may be less than 5%.

In industries such as beauty, high-end clothing, shoes and bags, the majority of the cost is often advertising expenses, and store rents are also relatively expensive.

Helped Kiko Mochizuki change into a new set of clothes from head to toe, and even bought a belt and a leather bag.

Let's be honest.

She doesn't like this, and hopes that the two are in an equal relationship.

The more he got from Han Chudong, the more guilty Mochizuki Kiko felt, even though he knew that he didn't care about the money, he still felt hot.

finally mustered up the courage to mention it, but Han Chudong just told her indifferently: "I'll take it for you, as a secretary, won't I lose face if I don't wear it well? ”

It seems that there is a little bit of reason, but Kiko Mochizuki suddenly lost her temper after hearing this, if she was allowed to buy it herself, her monthly salary would be able to exchange for two or three sets of clothes.

plus the rent of the apartment...... Well, although she felt that something was wrong, she still kept her mouth shut.

If you want the so-called equality between men and women, you can't have no money in your pocket, but Han Chudong is still very good at spending money, at least with Mochizuki Kiko's salary, it's not enough at all.

Givenchy's perfume, Hermès belt, and hand-made several suits and handbags, cost more than $6,000 in total.

Buying things for himself and his woman, Han Chudong is very willing to pay for it.

Gucci and Casno have not replied to him, and there are no other arrangements today, so he can go shopping with peace of mind.

Afterwards, I visited the Cathedral of Florence and the Uffizi Gallery, and took some photos to feel the beauty of this Italian city like a simple tourist......

Han Chudong is eyeing European luxury brands, and others are not staring at him.

From the director of rainbow beauty, I learned that he had come to Italy, and some people in France immediately took this news to heart.

The president of L'Oréal sent a vice president to personally come forward, asked for the detailed address, and then flew to Florence.

The ex-boyfriend series of facial masks has become popular all over the United States, and L'Oreal has been in contact with Han Chudong several times, but he has always been turned away and cannot get the patent authorization for the mask paper.

It has to be said that the company's executives are quite discerning and sincere enough, and since seeing the huge value of soft mask products, the most enthusiastic peers are L'Oréal, who feel that with their company's sales channels, they can make considerable profits from this new product.

Ordinary consumers don't know how low the cost is, but they can't hide it from the eyes of their peers.

Otherwise, expose each other's shortcomings, so that consumers know what the cost is and how to do business in the future?

The vice president of the French L'Oréal Group who was sent to contact Han Chudong is named Ou Ren.

Until he set foot in Florence, his head was still echoing with the CEO's advice, saying that this meeting was bound to win the mask paper license, which was related to whether L'Oréal could stand out and seize the opportunity in the newly opened market.

Ou Ren looked through the investigation materials about Rainbow Beauty, Mason United Group, and Han Chudong himself along the way, but there was not much data, and the investigation department had done its best.

Based on first-hand information from Standard & Poor's Credit Ratings, they have come up with an estimated market capitalization after researching the market outlook and the financial situation of Rainbow Beauty.

The reference value is $160 million.

After seeing this number, Eugène felt powerless, and considering the time of its development, he couldn't help but sigh that the Americans really had a lot of money.

But I don't think this valuation is too much, a mask paper appearance patent is worth nearly 100 million US dollars, it is indeed worth so much money, I already have a hunch that this meeting will be very difficult, after all, it is difficult for L'Oreal to come up with conditions that satisfy Han Chudong......

L'Oréal went public in 1963.

After receiving the support of the capital market, in the past ten years, it has continued to merge and acquire other peers, and Lancôme, Oubiquan, Garnier and other companies have been taken under the command and the scale has continued to grow.

Since the beginning of this year, the senior management of the group regretted that they did not directly offer a high price when they were in contact with the group, so that they missed the rainbow beauty that had risen in value in a short period of time, and a group of shareholder representatives also expressed dissatisfaction with this, blaming the management in public for not doing anything in this matter.

What they didn't know was that Han Chudong didn't plan to sell it at all, even if someone offered 100 million US dollars at that time, he wouldn't sell it.

The difference from other peers is that he has the vehicle for the production of soft masks - mask paper.

Rainbow Beauty is not worth anything else, but this patent is the most valuable.

Anyone who has a little experience in producing essence lotions and toners can easily develop soft mask products through mask paper.

However, even if the best mask water is developed, without that mask paper, it is not a mask and cannot stand out from the crowd of products and attract consumers to buy it.

After investigating the detailed patents, it almost drove these colleagues who wanted to take advantage of the loopholes crazy.

In addition to the appearance of oval, round, square, etc., even more than 20 irregular shapes have been registered for patents, as long as you want to produce this thing, it is almost impossible to bypass Han Chudong's patent barrier.

It is true that I have not applied for patents in some countries, but they are not the main market, and I have applied for everything that can be applied for.

Therefore, as long as you want to produce, you have to obediently find Han Chudong to cooperate, with the popularity of the ex-boyfriend series of soft masks, there are a large number of beauty peers like L'Oreal who are staring at the mask paper patent.

They've watched the Los Angeles-based start-up conquer a huge new market......