Chapter 718: Sang's Heart-Sick Shell Changing Technique
The negotiations, the whole negotiation, did not last too long. The approximate intention was reached that night. The cooperation method is very simple, FAW Group sold the Hongqi brand to Tesla Group for 500 million yuan.
However, there is a requirement that if Tesla does not operate well, when it finally wants to sell Hongqi, FAW has the same price to buy back the brand rights. In other words, if Hongqi is in the hands of Tesla, it is still not good, and if it goes bankrupt in the end, FAW can still get Hongqi back.
In addition to these, Tesla has also reached a series of cooperation agreements with FAW Group. In particular, the joint venture agreement.
There is a lot of cooperation, in short, the two companies have reached a strategic cooperation. The scope of cooperation is in the field of new energy, and this cooperation is beneficial to both anti-dumping and anti-dumping. For Tesla, it only needs to come up with models with mature technology, and the rest of the production and sales do not need Tesla's control.
Tesla sits and takes the money, and at the same time the core components of these new energy vehicles. FAW also had to purchase Tesla's. For example, the core components such as batteries and motors. The profits of these things are not low, and if they are purchased together, they can increase Tesla's market share in core components, increase profits, and share R&D costs.
Tesla got the profit, and FAW also got the benefit. Get the sales of mature electric vehicles directly from Tesla. You can directly earn profits and earn points at the same time. FAW is too familiar with such a cooperation model, isn't this how the joint venture model came about?
A preliminary agreement is reached, and the rest is simple. It is the two legal departments to draw up the contract, and the cooperation department to discuss the specific details of the cooperation. These things can't be done in a day or two, after all, this cooperation is not child's play.
The next day, Zhang Fan came to Tesla's R&D center. Under the curiosity of the technicians, Zhang Fan took out some information. On the big screen, several renderings made everyone's eyes widen.
Beautiful, so beautiful. This car is too beautiful and domineering. Seeing the sign, many people's eyes lit up.
"Chairman, this is Hongqi's concept car?"
A technician couldn't help but ask, and Zhang Fan nodded. In this time and space, this is the Hongqi concept car. But in the system, this car is not a red flag.
This car, the Maybach 6 concept, is a coupe, and there is also a convertible version. The whole car looks domineering, and this car is originally a pure electric concept car.
In another world, Hongqi's concept car is an imitation of the Maybach. Now Zhang Fan doesn't play imitation, and directly plagiarizes. There is no such car in this world anyway. Although this car is a concept car, with the support of Tesla's technology, there is no problem at all that this car will be completely turned into a production car.
This car can be a two-door coupe, or a two-door convertible, and at the same time it can be made into a four-door coupe, and a four-door business car will do. After all, the concept is here.
The only thing that has changed is the front face. Sign: Zhang Fan directly took the new symbol of another space-time red flag. The new logo is like a red wine bottle, and the entire flag is inlaid in the center of the front face, which Zhang Fan uses to design the front face of Lincoln in the system.
The new concept car and the new logo mark the rebirth of Hongqi. Hongqi will be divided into two extremes in the future. One is the ultra-luxury series, which is expensive and directly benchmarked against Maybach and Rolls-Royce. The other is the low-end, competing with Volkswagen and their car parks.
"This is Hongqi's new design concept. The design of future models is based on this design concept. However, Hongqi is not in a hurry for the time being. Wait until we have idlers before we work hard. What you have to do now is to make a shell car according to this concept, which should not be difficult. Also, if you get this concept car out first, you just need to be able to drive it......"
Zhang Fan's words made these technicians laugh. It's much easier to be able to start. They can get one in a few days. As for the shell car, it's easier, isn't it just a simple match? For the technical department, it's too simple.
Now the R&D team of MODEL3 has just time, and it is very simple to take a while to make a shell car.
"By the way, there's more than one shell car. We reached an agreement with FAW. They also wanted a shell car. By the way, give them a shell. Also, ask the business to contact those vendors who want to work with. In particular, state-owned enterprises leaked FAW's cooperation agreement to them. Let's see if they want to, since they have changed their shells, one is also changed, one is also changed, our models are here, just change their clothes, why don't you make money if you have money. ”
Zhang Fan said with a smile, hearing Zhang Fan's words, the people in the technical department couldn't help laughing. This shell car is really crazy. A shell, according to Zhang Fan's concept, can be made into a variety of models.
The cars are all the same, but the shells are different. The internal parts are all the same. Many of our partner automakers can purchase from their parts suppliers. But the core can't be purchased.
For example, Tesla's modular battery pack, this modular battery pack technology is incomparable to other companies. Especially in terms of battery attenuation rate, other batteries are common and cannot be compared. So the cost is also high, but this thing is indispensable. Otherwise your electric car is chicken ribs.
There is also Tesla's battery management system, using Tesla's battery module, this system must be used. That's the core thing. These core technologies are the most profitable technologies.
One shell sells more, this is not Tesla's originality. The joint venture brand is the best at playing this. For example, Passat, Maitan, Leiling, Corolla and so on. It's just that Tesla is playing more now.
When the time comes, those cars will be the ultra-low-profile version of the MODEL3. But real Tesla users won't buy those cars. Because the real Tesla's awesome technology won't be used in those cars.
For example, Tesla's unmanned driving system, Tesla's intelligent control system and so on. These things, even if they pay for them, they won't give them to them.
The shell car is a scooter. There are no unmanned systems, no complex active and passive safety systems. There is no anti-heaven intelligent experience, and the materials used cannot be compared.
A week later, FAW and Tesla Group formally signed the agreement. When the agreement was announced, everyone was silenced.
FAW sold the Hongqi brand to Tesla for 500 million. Tesla has a 100% stake in Hongqi. Not only that, but Hongqi also took over his own mess. For example, Hongqi's current inventory cars, the acquisition and maintenance of cars that have been sold, etc., Hongqi's debts, employees, etc. are all dealt with together, which makes countless netizens wide-eyed.