"Piano of Steel" is the first time that Orange Images has lost money...

You do the math yourself: 5 million promotion fee + 3 million distribution fee, 10 million box office, and the loss reaches 5 million!

Zeng Guangxian was very annoyed...

After all, "Piano of Steel" is a project he leads single-handedly...

Zeng Guangxian was born in the late 60s, experienced the most glorious time of the Western Film Studio, and also experienced the reorganization of the factory and layoff...

He likes "Piano of Steel" because in the second half of the movie, it is no longer a simple matter of making a piano, or who his daughter is with, but transferring to the power of workers!

In order to build a piano for Xiaoyuan, Chen Guilin took the workers back to the foundry workshop, started the lathe, and made the sandbox, so that the factory could be up and running again in the hands of the workers themselves.

The workers, who were thrown into history as individuals, returned to the factory and the collective from their similar but different fates.

This "hyper-real" story reveals certain "real" socialist ideals: production is not about extracting surplus value, and that workers know their means of production, of the labor process, of their products, and derives dignity from common labor.

Zeng Guangxian originally thought that this movie would get at least 30 million box office...

But he didn't know that the main force of movie-watching at this stage is the post-80s, not a person like him!

This frustration is not only for him, but also for the distribution department of Orange!

Although everyone thinks that this movie will not get a high box office, they still recognize the quality of "Piano of Steel", otherwise, they will not agree to approve a promotion fee of 5 million!

……

“… You don't have to be too sad, it's normal to make movies, there are losses and gains!"

"I know it's normal, but the company is facing a listing, and now it's making such a fuss..."

"It's okay, isn't there still "Witness to the Whole People"!"

Lu Xiaoran didn't care very much, it was only five million, and it wasn't that he couldn't afford to lose.

Zhang Jin interface: "The main force of this year's National Day file is "The Legend of the White Snake" and "Painted Wall"..."

"Who said it, I watched the finished film of "All the People", which is very good!"

“… But propaganda is not good..."

"The Lord grasps public opinion on the Internet, you collect more qualifications, in recent years, it has been very common for the rich second generation to cheat on their fathers!"

“OK！”

"The box office failure of "Piano of Steel" also reflects a lot of problems, first of all, we can't promote small-scale literary films in the same commercial film model, and if there are similar works in the future, we can only approve a maximum of 3 million promotion and publicity fees!"

"Secondly, the preliminary assessment must be done well. ”

The so-called pre-evaluation is to investigate the audience of the film, and the box office that this audience can bring...

"The Piano of Steel" has a box office of 10 million, and the number of moviegoers is about 400,000, which is the most stable group of literary film lovers.

In the future, the cost of formulating the project cannot exceed 3 million, otherwise, it will be difficult to recover the cost!

At present, the distribution channels of domestic art films are still imperfect, and it is impossible to accurately locate the audience, and the national distribution is equivalent to throwing money into the sea, and a large number of advertisements are hit on the people who will not go to the cinema to watch art films.

"Also, at present, our main focus is still on commercial production, art films are too high-end, or wait for us to have money, and then burn and play, unless there is a good script!"

"But that's what we said..."

"What we are saying is that there are good projects that will be invested, not blindly throwing money!"

After thinking about it, he added: "Especially those who don't respect the market and only want to be the director of their own movies!"

Zhang Jin smiled: "You mean Wang Xiaoshuai?"

“… I didn't name it, you understand it yourself!"

……

Broadly speaking, all films are commercial films – they are created for final distribution and into theaters.

But art films are not "mass films" and do not cater to the mainstream tastes of the audience.

To make an art film, you have to be prepared to have no money, this kind of movie has no box office!

To put it to the extreme: even if there are only some literary films in the market, and other genre films are gone, no one will watch them if they have no choice!

In recent years, the literary and artistic film industry has been making endless troubles, requiring the state to enforce the "diversification of theatrical film broadcast types", requiring financial subsidies to establish and maintain "literary and artistic film theaters", and requiring direct funding to "outstanding filmmakers"...

However, it is not allowed to overdo the material or content of the problem.

The reason is "you can't let good Chinese movies die"...

The face is so big!

Some directors, actors, and audiences who make literary films have to despise commercial film audiences aesthetically, crush commercial films in terms of film quality, and want to keep pace with the box office...

Why are all good things taken by you?

……

At the beginning of September, the third master called to inform the meeting.

Lu Xiaoran and Zhong Lifang came together, and the conference room was already full of people, the Huang brothers of Huayi, Yu Dong of Bona, Wang Changtian of Light...

In short, all the names and surnames in the circle are here!

Presiding over the meeting was the director of the film bureau, Tong Gang, with a very serious expression: "Let everyone come today, just one thing." ”

"Everyone should know that in August 2009, the WTO ruled that we lost the lawsuit for restricting the import of American films, and the WTO asked China to relax the entry of foreign audio-visual products into the country.

The group of people at the bottom directly blew up...

it!

Relaxing restrictions on Hollywood movies, isn't this a tiger into the mountains and forests?

Now there are 20 Hollywood imported films a year, which can barely be handled, and a few more "Transformers"...

I can't imagine!

"Director, this can't be done, our commercial film has just started..."

"yes, can you keep up with it..."

Tong Gang knocked on the table: "Be quiet first!"

"This is a requirement of the WTO, and we have been fighting for you for two years!"

"Preliminary discussions, there should be 10 to 20 more imported blockbusters, all 3D or Imax movies!"

10 to 20 parts...

The assistant said that at the end of the year, the "Memorandum of Understanding between China and the United States" will be signed, and the quota of imported films will be increased from 20 to 34, and not only that, but the proportion of account sharing will also increase from 13% to 25%!

According to the volume of "Transformers 3", the profit earned by Hollywood's one-step film has increased from the previous $20 million to $25 million...

Not only that, but there are 34 movies, spread out to two or three blockbusters every month!

There are so many movie schedules in a year, and the competition between movies is the competition of space. The entry of more Hollywood blockbusters, especially 3D and Imax films, will compress the space for domestic films.

Think about the release of "Transformers 3", so many domestic movies have become cannon fodder...

After deducting the domestic film protection month, it means that more Chinese-language films will squeeze their heads and fight themselves...

Alas, it's hard ...

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