The crew was disbanded, Lu Xiaoran said goodbye to several actors, and he had to go to Shanghai quickly.

The premiere of "Piano of Steel"...

Orange has no experience in making literary films, and "The Piano of Steel" doesn't look like a big hit, "The Piano of Steel" is screened internally, and the owners of the company unanimously agree that this film is definitely an excellent film in recent years!

However, to be honest, most people are not very acceptable to the temperament of the film.

This is destined not to be an elegant and vulgar work, and there are probably not many people who love this film from the bottom of their hearts and give high scores.

There is a high probability that this movie will not be favored by the market!

Zeng Guangxian grinded hard and grinded five million promotion fees...

A mature film studio, which cannot produce commercial films, has to take on the responsibility of leading the market...

Moreover, "Piano of Steel" was shortlisted for Cannes, and there are many awards in the mainland.

And overseas copyrights also earn back their costs...

Then do as he says!

It's only five million, and it's not that you can't afford to lose!

It was released yesterday, and the box office on the first day was close to 1.2 million, although it has been boasted to critics, it is useless...

But Lu Xiaoran still has to help stand on the platform - he is the producer!

......

"Director, are you filming so fast?"

“... Soon?"

"It's been filmed in just over a month!"

Lu Xiaoran raised his head and looked at Zhang Yi: "The main thing is that you act well, and I have been preparing the script for half a year, and the team is also a standing team, to be honest, I haven't worked hard yet, otherwise, it may not take thirty days!"

It's true, the filming of "Search" is completely in accordance with the script and the process, and the actors are all powerful, except for the sugar candy that often feels inadequate, and the Ningbo Municipal Government has given the green light all the way...

Hardly a bit of trouble.

"The director... I'm gone..."

"Zhang Yi!"

"Huh?"

"I have a script here, and I need an actor with strong acting skills, do you want to try it?"

Zhang Yi hurriedly nodded: "Of course I do!"

"Okay, I'll send you the script, but it may take a few more years for this show to start!"

“... No problem, you look for me to look up to me. ”

"You're a good actor, and I hope you can continue to work together!"

The screenplay, of course, is "Darling"...

Saying goodbye to Zhang Yi, Huang Xuan came over.

"What's wrong with you?"

"Director, I took on a TV series. ”

“... What TV series?"

"Wenzhou Family"!"

“... Yo, Mountain Shadow Production, Director Kong Sheng's work, not bad, this is a period drama, play it well!"

"You know this play?"

"Haha, do you think we are playing by ourselves behind closed doors? We have business dealings with all the famous producers in the mainland! Hou Hongliang and Li Huabing of the Beijing branch of Shanying, how can we not know each other!"

"Wenzhou Family", written by Gao Mantang and created by the Shanying team, is a very typical Taizheng drama.

Although Orange doesn't do dramas, he has always kept in good contact with Kong Sheng...

"Well, I see..."

Huang Xuan left...

Lu Xiaoran pondered the Mountain Shadow team...

The adaptation rights of "Langya Bang", "The Pretender", and "Battle of Changsha" have all been won by Orange, but it's not time to dig people up yet, so wait!

Why did Hou Hongliang leave Mountain Shadow?

In 14 years, the Shandong Propaganda Department promoted the listing of Shanying, Hou Hongliang was originally the number one leader, and later Jin Liang was parachuted into the general manager of Shanying Group, the number one leader!

Hou Hongliang was unwilling to be subservient, resigned directly, and led the team to establish Dongyang Noon Sunshine!

The three major directors of Shanying, Wang Wenjie and Zhang Xinjian, are all old, only Kong Sheng is still active in the front line, Kong Sheng is gone, which greatly weakens Shanying's production ability.

This is not the most important, in fact, since 09 years, almost all of Shan Ying's works have been released through the hands of Hou Hongliang and Li Huabing, which are both popular and popular, with ratings and word of mouth!

The broadcast agency recognized not the signboard of Shanying, but the producer Hou Hongliang and the distributor Li Huabing, Hou Li and the two left, and the mountain film drama suddenly faced a severe situation of distribution difficulties, backlog of finished products, and capital outage, and the management of Shanying did not cope effectively, so it made mistakes step by step and quickly landed, four years have passed, Shanying can no longer make a good drama, the signboard is no longer dazzling, and the original listing plan has been stranded.

Now they're still in the honeymoon phase, digging people, digging eggs!

......

Shanghai, the premiere press conference of "Piano of Steel".

Lu Xiaoran's face was a little tired, but he still sat in the C position, held the microphone and said:

"Actually, doing this play, we also know that the market is difficult to accept, but we all know that commerciality and artistry are the two pillars of the film industry, and Hollywood's global promotion is so powerful, but they also pay attention to independent films. We can't do it, we just swarm into it when we see what makes money, what type of film is popular, we just follow the trend regardless of it, we can't walk with a limp..."

"If we want to be a mature film production company, we can't just make commercial films that make money, we still have to consider artistry!"

It is not that art films should deviate from the market and the masses, but that they are different from mainstream commercial films, and emphasize the artistic expression of films - it is not necessarily a film of a few, but in terms of its starting point, it is not created for "the majority to see". Art films may not be "high and low", but this market should give "high and low" works a place to survive. Rather than simply leaving the market to the market, expelling all non-popular works. ”

"I still hope that the audience will support "Piano of Steel", this is a good movie!"

A reporter in the audience asked: "Lu Dong, I heard that Orange will launch an art film every year, is it true?"

"With this in mind, we mainly make small-cost literary films, after all, the cost is too high, and we can't afford to lose!"

"How high is the cost?"

"It can't exceed 5 million, the production cost of "Piano of Steel" is 5 million!"

"So what do you think is the difference between art and business? is it the storyline, the cast, or is it purely the box office?"

"No, I think there are two points, one is whether it is popular, and the other is in line with the public's viewing taste. For example, "The Love of the Hawthorn Tree" sold more than 100 million, but can you say that it is not an art film? The audience is sometimes misled by propaganda, but the essence remains the same. ”

After saying a long time, the box office of "Piano of Steel" is still not very ideal...

Even if Lu Xiaoran personally stood on the platform and promoted, he didn't...

There's no way, when literary films are mentioned in the past few years, a bunch of people shake their heads, it is really some domestic literary film directors and audiences who have pushed the public to the opposite side.

What are you shooting one by one?

It's embarrassing to say that the audience doesn't understand, and the market is not good?

Literary films do have genres that don't pay attention to narrative, but this is not a reason to shoot badly!

According to market forecasts, "Piano of Steel" will be at the box office of more than 10 million at most - many blockbusters have been released recently, "Harry Potter and the Deathly Hallows" (below), "The Smurfs", "The Abyss", "Captain America"...

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