Chapter 52: Lying down and counting money
Du He was very happy during this time, and the reason was because it was very relaxed.
He doesn't know how many times he's done promoting movies, but it's never been so easy.
It's easy, but the effect is very good.
The reason why he was optimistic about "Comet" was because of good publicity, and until now, he is extremely glad about his decision.
On the Internet, he doesn't need any momentum at all, more often than not, he gently pushes his back with his little hand, which will have an unexpected effect.
Often, a single point of effort can produce 10 results, and these 10 points will continue to spread.
It's a no-brainer.
"Is this the power of viral marketing?"
Du He was shocked when he was happy.
He checked it on the Internet, and today is the day when "Comet" will be released in theaters, but the tickets on the Internet have been sold out for several days now.
He didn't go out of the stadium by himself, these are real audiences.
If nothing else, the theater will definitely increase the number of "Comet" shows in the future.
This kind of money-making thing never needs to be reminded.
But he is a little worried that Chinese films often have a situation of not adapting to the soil and water no matter how overseas they are.
Don't look at the current "Comet" is popular now, but these are all the effects of publicity, if the film is unacceptable to overseas audiences, then all the previous popularity will come to naught.
Finally, the first audience of "Comet" has finished watching it, and the film has slowly appeared with a large number of reviews.
"Suppose that the parallel universe is an imperceptible space formed by cryptically existing particles, like some kind of cryptic particle that scientists can detect but cannot catch with instruments, and we ......"
"The film is out of place from the very beginning, and the scene transitions are not so obvious (I think the director deliberately made it blurry).
First of all, we have to sort out a relationship, which is the implicit condition of this film......"
"I thought I had solved the last question, but I found that I ignored a very important question, that is, why the male protagonist's phone can be answered, it is possible that the mobile phones in this world are not broken, and the female protagonist of the last world did not go to the party at all......"
"I think if I watch it again, I will be able to solve a problem, I will buy another ticket and watch it again......"
Du He looked at the ratings, five-star, five-star, four-star, five-star......
It's all positive, and these reviews are full of weight, like doing a research report, and the comments that are on the first page are almost all nearly 1,000 words of comments.
Du He clenched his fists, he had a hunch that "Comet" was going to explode!
Then, he saw speculation about Chen Xiao on the Internet.
They speculated that Chen Xiao was a talented newcomer, but he was suppressed everywhere in China, so that there was no channel in China where "Comet" was willing to be released.
So Chen Xiao sang the song "Stubborn" in China.
Although many of them can't understand the lyrics of the song, they can also feel the indomitable in the song.
This article has written more than 2,000 words and directly received 90,000 likes.
Du He is a person in the circle, of course he is very clear about Chen Xiao's situation, he can see that there are many real things in this article, but there are also many guessed conclusions.
But after reading the article, his eyes lit up.
He decided to add another fire to Comet!
He directly created a document, and then wrote the title: A magical comet - Chen Xiao.
He was the director of "The Night the Comet Came," a magical man, who made such a magical movie.
But behind Chen Xiao, he is far from being as glamorous as everyone imagined, and even when he made this movie, he didn't even have a thousand dollars, but ......
Du He completely exaggerated things, and directly wrote Chen Xiao as an inspirational model.
Don't have money to make a movie?
Then I wrote a book, and immediately devoted myself to the movie after getting the manuscript fee.
But after the movie was made, it couldn't be released in theaters, which directly created a kind of viral propaganda.
In short, he felt that how could he make the masses read it cool, so how could he write.
If it weren't for the fact that he was in the film industry and couldn't write bad things about those domestic theaters, then he could have written even more ruthlessly.
What is Hype?
As long as it can be fired, it doesn't matter if it's red or black.
Then he instructed the operation team behind him: "Send this article out, and buy me all the promotion and pinning everything!"
And then under the influence of money, this article will pop up on popular categories from time to time.
"I feel that those theaters in Huaxia are all shit, and they even refuse to make money, it's just a sick brain!"
"I can't say that, every industry is the most difficult to get started, I believe that if this director makes another excellent movie, Huaguo's theaters will definitely accept him, look forward to ......"
"I've read The Lord of the Rings, is it really written for the sake of making a movie, it's definitely the best book I've ever read, but unfortunately it's not available in English. ”
"After reading your comment, I found that I was also curious about what kind of book this is, I would like to ask if a friend from Huaguo can help bring a book?"
“+1”
More and more of the comments that follow are discussing The Lord of the Rings, completely off topic.
But Du He was very satisfied, his goal had been achieved.
......
The next day, Chen Xiao followed He Xiangsheng to practice speaking, and then he received a call from Du He.
Without opening his mouth, Chen Xiao knew that he was talking to him about the box office data on the first day.
"How much?" he asked directly.
"The total box office is 570,000 US dollars, and this is because of the film schedule, and the movie tickets have basically been sold out within a few days, and the reputation is also very good, if you follow this momentum, it is likely to be able to break 100 million!" Du He's tone sounded very excited.
Of course, the 100 million yuan he said is the RMB 100 million.
But it's crazy, you know, the investment in this movie is less than 100,000 dollars.
It's just a blast!
And this is a complete windfall for Chen Xiao.
He had given up on the theater of "Comet" before, but at this time Du He found him, otherwise he would not have this money.
Chen Xiao smiled: "Haha, get rich together!"
hung up the phone, Chen Xiao began to settle the account, although Du He's box office exceeded 100 million yuan was just a big cake, but it also gave Chen Xiao a certain confidence.
If the box office really reaches 100 million, in addition to the share to the theater chain and various taxes, the profit can reach about 30 million.
and then deduct the 28% of the share to be given to Du He, and he can get at least about 20 million.
100 million directly shrank to 20 million, but Chen Xiao felt very satisfied.
What else did he do besides lying down and counting money?
Not at all.
That's the life he wants.