Chapter 51: Popularity Abroad
"Will you remember tomorrow
Yesterday you wrote in your diary
Do you still think about it tomorrow?
You used to cry the most
……”
"You at the Same Table", this song suddenly appeared on various music charts.
The reason why this song has risen so fast is partly because the song is really good, and partly because of the people who sang it.
Lin Changfeng's number of fans is undoubtedly huge.
So this song became popular so suddenly, and most people hadn't even heard it in the morning, but in the afternoon, I became the promoter of this song.
That's the power of fans!
However, no one seems to have discovered that Lin Changfeng's song is actually a cover.
And the original singer has already rushed to grandma's house.
But these are not what Chen Xiao is most concerned about, he is now paying attention to another matter, which is more related to his vital interests.
On May 10, "The Night the Comet Comed" was released simultaneously worldwide.
This movie was all unaired in the United States, South Korea, Singapore, Thailand and other places.
And all this, not much money was spent on propaganda at all.
Especially in North America, before "Comet" was released, some netizens had already established a forum specifically for "Comet", bringing together a large number of netizens who love reasoning to join.
Chen Xiao didn't expect that a publicity method like "The Dark Knight" had already been solved by netizens spontaneously for him.
At this point, the countries on the other side of the Pacific are indeed playing more than at home.
And Du He also spared no effort to promote the movie, and the topic: 'The comet opened the door to a parallel world', which was once on the top of the hot search.
Netizens are looking forward to this movie more and more, but the major movies that were broadcast at the same time are crying wolf.
At first, they only knew that this was a science fiction drama, and it only cost less than 100,000 US dollars, but the key was that Huaxia filmed it, so they didn't take him seriously.
When will Huaxia be able to make science fiction dramas in addition to action movies?
And the cost is less than $100,000 in free space.
Therefore, they did not use the film as an opponent at all.
But as time goes by, their publicity efforts are constantly increasing, and the publicity of major movie theaters is coupled with the momentum on the Internet.
only to find out that the number one most anticipated movie is not their movie at all.
It's just that they lost to making bigger movies, but the most anticipated movie they saw was "Comet", which they never thought of.
At this time, these filmmakers are like eating.
What the heck?
Have you advertised online?
Do you put advertising paper on the bus?
Is it advertised in the theater?
Do you have famous international stars in your films?
None of them!!
And this is still a foreign movie, how can it surpass them in terms of propaganda methods.
Then they found out that this movie doesn't need to be promoted by investors at all, because there are already a large number of enthusiastic netizens who promote it for them, and they don't even have to pay for publicity.
The only thing they had to do was stir up twenty questions, and then they just lay down and went to sleep.
Is that okay?
Reality proves that it's okay to really TM, and netizens still eat this set.
Even as the topic gets hotter, it has evolved into a competition between countries, to see which country can solve all 20 questions first.
Like Huaxia, these netizens are constantly @ various reasoning experts and mathematicians.
Those mathematicians don't pay much attention to these fame and fortune, so they don't speak much, but those reasoning big Vs can't sit still, and start to write their own answers one by one, and if they can't solve the problem, they will comment on the problem, hoping that others will follow their own ideas to solve the problem.
All these things have caused the popularity of "Comet"!
Seeing all this, not only these filmmakers who were released at the same time were silent, but even the major film companies opened their mouths wide.
Then they began to summarize the way "Comet" was promoted, whether they could learn it themselves.
Even if this movie is late, the next movie can still be used.
Almost negligible publicity costs, unimaginable returns, who doesn't like such publicity, please give me a dozen!
But after the real research, they found out the coincidence and uniqueness of this pattern.
The same method can only be used on the only movie.
Even if they made a mystery movie, and used this propaganda method, and then changed all the twenty questions, can it still cause this effect?
Hard!
Because someone has already done this, the second person just follows the trend and has no new ideas.
The first one to do this, netizens will feel fresh, but the second one to follow the trend like this, netizens will have some visual fatigue, far less than the first one to eat crabs.
But there are exceptions to everything, and that is that you can come up with something more original.
Then it's not about following the trend, it's about surpassing!
But can anyone surpass the twenty questions of "Comet"?
The answer is no!
Unless you can find a professional mathematician, a professional mathematician may not be able to write such an interesting problem.
And then there's the coincidence.
You don't have to copy the Comet method, you can take advantage of this idea and create another way.
But this is full of coincidences, and only by satisfying all the coincidences can such a perfect propaganda be created!
After the study, these theaters were even more silent.
Then, by collecting information, they found that the people who created this propaganda method were completely forced.
This is a Chinese director, that is, the director of this "Comet".
A complete outsider, but tried in vain to enter the entertainment industry through a low-budget movie, and the ending hit a wall without accident.
But the director didn't throw in the towel.
Instead, he decisively uploaded his movie to various video sites, and within a day, he created this propaganda technique that can be called legendary.
This can no longer be simply called a propaganda method, but should be called a propaganda technique more appropriately.
Some people believe that this kind of propaganda technique was created by the Chinese director, because in a desperate situation, the adrenaline explosion caused by the opening of the brain hole.
If I had to do it again, I wouldn't have had that luck.
People who think this way are undoubtedly only interested in this propaganda technique itself, and they are not too interested in Chen Xiao, a Chinese director.
But some film companies are obviously more interested in Chen Xiao and begin to try to contact Chen Xiao in order to get Chen Xiao to join their film and television company.
"Hey, Director James, yes, I think it's good to be in China, I don't think your company is good, I just don't want to go abroad...... Hey, okay, if you have time in the future, you can still cooperate......"
"Hello, who?...... Oh, Mr. Wen...... I've heard of your name, what? Let me be a director? You may not know, my directing level is very average...... It's not, it's not a shirk...... You don't have to come here, okay, you can send it first......"
……
Chen Xiao didn't know why so many foreigners called him all of a sudden.
It seems that no director or investor in China has noticed him until now, but why do so many people abroad know about him?
Most film and television companies want him to work abroad, and they also offer very tempting conditions.
There are also some investors who want to find him to be the camera.
His directing level, he himself knows best, if he shoots "Balala Little Demon Fairy", it may be okay, and the rest will be forgotten.
Chen Xiao had just finished making a phone call when he turned his head.
I saw the three people in the bedroom, just sitting side by side with their hands crossed, crossing Erlang's legs, and looking at him a little respectfully.
Chen Xiao: "......"
Three: We're just quietly watching you pretend to be ......