Lu Zixin's goal in Hongxin Software Development Co., Ltd. has been accomplished, and with the smart template he designed, the project team can continue to improve Hongyun's "IQ" so that it can accomplish more things.

And this intelligent voice assistant will also be applied to the next Hongxin smartphone.

......

Lu Zixin returned to Pengcheng to grasp various studies here and deal with some affairs.

"Last month, sales of the HX2 declined, but they remained above 3 million units. In the office, Su Zhirong took the data report to him.

"In terms of production capacity, a year-on-year increase of 20 percent, which can basically meet market demand. ”

"THE HX2 AND MOUDLE SMARTPHONES ARE SCHEDULED TO GO ON SALE IN THE MIDDLE OF THIS MONTH, AND THE MARKET IS CURRENTLY AROUND 400,000 UNITS. ACCORDING TO MARKET RESEARCH, THE SALES VOLUME OF THE HX2 AND MOUDLE SMARTPHONES SHOULD BE LESS THAN HALF THAT OF THE HX2. ”

Lu Zixin nodded and said: "MOUDLE mobile phones are originally niche products, and because of our selling price, it is difficult to make a breakthrough in the domestic market!"

Samsung, Apple, these foreign brand mobile phones, obviously many technologies are better than domestic, but domestic sales are not as good as domestic mobile phones, largely because of the domestic market consumption level.

With the pricing of Hongxin smartphones, it is very difficult to compete for the top three in sales. However, in terms of the amount of profit, Hongxin is not necessarily less than them.

At this moment, in Beijing, Apple's Huaxia headquarters, a group of high-level executives are also meeting to discuss this issue.

"Last month, the sales of our Apple mobile phones in the Huaxia market fell again, and this time the sales fell by 15 percent! This is a very bad statistic!" Morris Griffin, the head of the Huaxia region, said in English in the conference room, "What do you think is the problem?"

Morris Griffin is a standard white man, tall and has been the head of Apple's China headquarters for more than four years.

During this period, he saw Apple's popularity in the Chinese consumer market, and also saw the rise of some Chinese domestic mobile phones.

To this day, Apple is still able to earn tens of billions of dollars in revenue from the Huaxia market every year! Huaxia is Apple's most important smart product market besides the North American market, so they attach great importance to it.

"Market research shows that there are several main reasons. "The first is that consumers in Huaxia believe that our new mobile phones lack innovation, so their desire to buy is not high. ”

"The second is the rise of local domestic brands in China, whose low prices are more attractive than our products. ”

"The third is that the quality of our products is so good that some consumers think that there is no need to replace them with new phones. ”

"These are not the main reasons!" Morris said solemnly, "The main reason comes from that electronic technology company called Hongxin!"

"I have personally studied Hongxin's HX2, which can be said to be the only product in the Huaxia smartphone brand whose performance can be comparable to ours! Hongxin's processor, HX mobile phone system, and lithium-air battery have made HX2 occupy the high-end smartphone market that originally belonged to us!"

A DATA ANALYST SAID: "BEFORE THE LAUNCH OF THE HX2, OUR MARKET SALES WERE ONLY SLOWLY DECLINING, AND WHEN THE IPHONE8 AND THE IPHONE AND X WERE LAUNCHED, SALES INCREASED FOR A WHILE. ”

"AFTER THE LAUNCH OF THE HX2, THE SALES OF THE LATEST IPHONE SMARTPHONES HAVE DROPPED SIGNIFICANTLY FOR THREE CONSECUTIVE MONTHS, AND THIS TREND IS STILL INCREASING!"

"This is a great test for us!" Morris concluded, "and we have to come up with a solution to this problem!"

"Li, you are from Huaxia, what do you think?"

Morris's management said: "There is no doubt that the HX2 has achieved a qualitative leap in the performance of Chinese smartphones and hit the high-end smartphone market. ”

"Not only us, but other high-end smartphone sales are also relatively decreasing. Compared with the price, the price of the HX2 is now a few hundred yuan to more than a thousand yuan lower than our latest Apple mobile phone. ”

"If it is a consumer in Huaxia, they prefer to choose a mobile phone with a higher cost performance. ”

"Oh yes, there's another important factor that causes our customers to churn. That is, the Hongxin mobile phone system can use our IOS APP with the help of the function of the red hub, which makes consumers more casual when changing their mobile phones. ”

Hearing Lee's words, Morris and the other high-ups thought.

After a few moments, Morris said, "It's not what we do to lower the price and increase competitiveness without a new phone being released!"

They have always been the most expensive to sell, and they can also be sought after by consumers. In the global sales rankings, Apple products may not be the first, but in terms of profitability, they are no less than other companies. It has even been ranked in the top 10 of the world's top 500 companies in a row!

And now, there are products that are forcing them to reduce prices to improve their competitiveness?

It was an American who broke the silence and said, "I think a big reason why HX2 has encroached on our market share is because their Hongxin mobile phone system can use IOS software, which takes away our loyal users!"

"So I suggest that Hongxin immediately stop this kind of behavior that violates our rights and interests!"

In fact, this point has been raised a long time ago. However, this matter has not been clarified, because although Hongxin mobile phone can use the IOS version of the software, it is only an auxiliary function, so that the software developer does not have to redesign the software of Hongxin mobile phone system.

However, Apple has patented software and functions, and Hongxin mobile phones cannot be downloaded and used, so there is no direct infringement. As for indirect infringement, the interpretation of relevant laws and regulations in China is also very vague and unclear at all.

However, this sentence seems to inspire Morris, he said: "That's right, we have to get them to stop this behavior and compensate us for our losses! We also do not allow any Apple account to log in to other brands of mobile phones, otherwise it will be an infringement of our rights and interests!"

His eyes lit up, as if he had found a trick to defeat the Red Letter. And the other high-level officials have no opinion on this.

Apple has always been so domineering, for example, they created their own so-called "Apple tax". Apple will take a 30% cut of all software application consumption on the IOS side!

This is nothing short of a robbery, and many domestic technology companies are dissatisfied, and it has caused a lot of protests, but they have only slightly changed the terms, and the money that should be drawn is still the same. China's software developers can only bear it silently, and last year Apple made a profit of about $9 billion in this aspect alone.