Apple's efficiency was fast, and it took only three days for the plan to go from proposal to implementation. Soon, the domestic smartphone industry caused a shock, as Apple officially issued an announcement denouncing Hongxin.

"Statement on the suspected infringement of the rights and interests of our company's IOS system by the 'red link' function of Hongxin Company's Hongxin mobile phone system. ”

"After investigation and monitoring, the Hongxin mobile phone system has provided IOS software conversion function in the Hongxin mobile phone system without the consent of our company, which has seriously infringed on the relevant rights and interests of our company. ”

"From now on, any IOS software will not be allowed to be downloaded and used directly on the Hongxin mobile phone system, otherwise it will face penalties such as software removal. In addition, the IOS account is not authorized to other channels, and it is illegal to use it on smart devices other than Apple, and we will hold you accountable. ”

"Hongxin Electronic Technology Co., Ltd. shall deal with the infringement and compensate our company for the loss......"

All in all, the meaning of this announcement is that Apple wants to take the red letter to take the knife, restrict the download of software, and also demand compensation from the red letter.

As soon as the announcement came out, it was immediately reported by the media and caused huge controversy.

Penguin News: "Apple has made a killer move, and Hongxin may have to carry a lawsuit!"

Today's hot topic: "Apple issued the latest announcement to sue Hongxin mobile phone system for infringement!"

Xinlang News: "Apple accuses Hongxin of infringement, and more than 4,000 APPs will be removed and dropped from Hongxin mobile phones!"

Mobile phone home: "Is the red letter system really infringing? Legal expert: It's hard to define!"

......

Apple's announcement was not only made in the form of news, but even users of IOS smart devices and software developers received such emails.

Apple phone users don't feel much when they see it, they are used to this kind of behavior.

However, HX2 smartphone users were upset when they saw it, "Apple is here again! Damn, where is Hongxin infringing? and they don't use their system!"

"This means that there is no way to download a lot of HX2 software in the future?"

"No wonder I said that I couldn't open several software, and I thought my phone was broken!"

"If you don't need it, you don't need it, the Android software can still be used on the red letter system!

"Isn't this forcing us to choose only one of the Apple mobile phone and the red letter mobile phone?"

The louder complaints than users are the major software developers. The software they originally designed was to be used on the Hongxin mobile phone, and they had to redevelop the software of the Hongxin system, which was a big cost.

Originally, with each update of Android and IOS systems, their software had to be updated once, and now there is a software update of the Hongxin system, and the operating costs such as development costs and maintenance costs have increased again, and some small companies can only give up one of the versions. Choose one between IOS software and Hongxin software.

Hongxin Electronic Technology Co., Ltd., Lu Zixin also knew the news for the first time. However, his heart did not fluctuate, and he even wanted to play two qualifying matches.

Tang Gang was not in a hurry this time, but said with a smile: "Apple is in a hurry, I thought they could come up with some clever moves to deal with us, but they actually made such a bad move!"

"PROHIBITING IOS SOFTWARE FROM BEING USED DIRECTLY ON THE HONGXIN SYSTEM DOES NOT HAVE A BIG IMPACT ON US. Basically, the software used by domestic users has an Android version, as long as you download the Android software. ”

"And take advantage of this opportunity, we can launch the software standard of the Hongxin system, so that some software developers can start to design software based on our mobile phone system! ”

"Their company really doesn't take us seriously!" Su Zhirong analyzed, "The last frequency reduction incident hasn't made them remember it for a long time!"

"It's the way they've always been. Lu Zixin said with a smile, "But this time Apple is going to miscalculate, because their opponent is our red letter!"

"If they want to go to court, they will fight them. "This kind of lawsuit and dispute, every large company will have some, and this matter has little impact, Hongxin does not need to care.

"But we can't help but fight back. Lu Zixin continued, "Since they are afraid that we will occupy their market, then we will make what they are afraid of come true." Let users and software developers choose when they choose, choose us first, eliminate them!"

......

In the industry, everyone is also talking about this.

At the rice company, Tian Xiangjun was discussing the matter with several high-level executives.

Tian Xiangjun said: "Apple wants to use their influence to force software developers and red letters. If the red letter is not handled well, it may be greatly affected this time. ”

"In fact, it's not just them, the rise of Hongxin has put us under a lot of pressure. Just because of the emergence of an HX2 mobile phone, the high-end smartphones on the market have basically lowered their prices and fought a price war with Hongxin. ”

"Even Apple has quietly lowered the price of their mobile phones by two hundred, which is a big collision!"

"The snipe and the clam compete, and the fisherman wins. Tian Xiangshan said, "They fight theirs, take this time, open up our layout, expand the influence of the domestic market, and at the same time put our latest super Android mobile phone on sale in India and other Southeast Asian countries to seize the international market." ”

Penguin, as a domestic Internet giant, they are also the largest software development company. Apple's announcement naturally affected them.

In the conference room, the senior executives were discussing how to deal with this matter: "Now that Hongxin mobile phone has canceled the function of converting IOS software, many of our mobile phone APPs need to be redesigned to adapt to the Hongxin mobile phone system." ”

"This is a lot of work, I'm afraid it won't be completed in a while!"

"The work still has to be done, and now there are more than 10 million users of Hongxin smartphones, and it is impossible for us to give up such a huge user group. ”

"As for the fight between Hongxin and Apple, let's just watch the show. ”

A high-level executive said: "Actually, I hope that Hongxin can continue to do Apple, and the 'Apple tax' within software applications makes us pay hundreds of millions of dollars every year." ”

"It's difficult. After all, Apple has a big business, and the number of users and user loyalty are higher than those of Hongxin, and this time Hongxin mobile phone may have to be planted. ”

......

When the outside world speculated about Hongxin's actions, Hongxin quickly responded.

First of all, they will not admit infringement, and they will be accompanied by a lawsuit.

Then it is promised to the software developers that Hongxin will help them develop the software of the Hongxin mobile phone system, which will not affect their normal operation and will not charge "application tax".

For users, Hongxin also has tricks. The Hongyun intelligent voice assistant successfully developed by Lu Zixin and the team will be released in advance, and all users of Hongxin mobile phones can update and download the version. Not only that, this month, Hongxin will also release a new HX2, MOUDLE mobile phone, after the new model is released, the price of the original HX2 smartphone will drop by 200 yuan as a whole, and continue to impact the smartphone market, and Apple will be tough to the end!