Chapter 12: I Don't Invest (part 3 of 6)

Since Lu Qibai went on the market of oranges, he has never given any products a stand!

His influence is very great, far more than Lu Han - Lu Han's Weibo 'Hi, Darling' directly prompted millions of more downloads of the Darling APP!

That's the influence of celebrities!

In the TMT investment industry, Fuji Xun and Ahri are leading companies, and generally speaking, the companies they invest in will become the target of capital grabbing...

So far, there has been no public announcement that he is involved in the investment field - except for Netflix, which has been made public.

Other investments are around the industry chain itself, such as special effects companies, game companies...

It was revealed that he was a shareholder of Toutiao, and his shareholding ratio exceeded that of the founder...

This public platform can be regarded as a confirmation of the identity of a capitalist.

Look at his public statement, and then he will directly say, 'Baidu is backward, today's headlines are the future!'

Big brother, we want to see your explanation of infringement, but you have led the topic to 'recommendation and search'?

Effect...

Fine...

First of all, Lu Xiaoran helped endorse it, and most of the media chose to settle the matter - he said that hiring 3,000 to 5,000 content producers with a high salary means directly giving money!

Of course, there are one or two small websites that are clinging to it, and Zhang Yiming can handle it...

……

"In fact, to do mobile Internet, the most important thing is to be a user, after doing a user, we must consider the content to ensure the retention rate, so we will first taoguang and raise obscurity, benchmark Baidu, and wait until the time is ripe to overturn BAT!"

“… You're so ambitious!"

"It's not that I'm ambitious, I don't have any technical content, the channels are laid, and the user retention is enough, and you can be the industry leader!"

Zhang Yiming asked again: "Then why don't you do it yourself?"

"I'm in content! And I'm not in business. ”

After chatting for half an hour, Lu Xiaoran was about to get up and leave, and then Chen Zhixi called him and said that "Financial Magazine" wanted to interview him...

“… Now?"

"Yes. ”

"You take him to the company's conference room..."

Zhang Yiming reminded him: "Be careful, he must ask you about your values..."

“… My values are normal!"

"You don't know, now many peers say that we are the product... Saying that the user may be tempted by the title does not mean that he needs and likes the content. ”

“… Damn, is it so miserable?"

"It's that miserable!"

Lu Xiaoran hesitated, should he push down this interview?

After all, he is not the actual operator...

……

Caijing is a well-known magazine with in-depth, macroscopic and strategic content, not only limited to economics and finance, but also reports on social and people's livelihood, such as food security, genetically modified and other aspects.

They usually ask more tricky questions, and they ask them head-on, for example, Yang Yuanqing: "Is it Chinese or American?"

Lao Yang did not answer directly, but said: "I want to be a global company rooted in China, and I hope to take it from the world and use it for the world." ”

So, the price of China and the United States is different, cutting leeks to feed the Americans?

(The bigwigs have a lot of things, which is very interesting...) )

According to their general logic, they may really ask Lu Xiaoran about the vulgarization of today's headlines...

Sure enough, the first question was: "Is vulgarity one of the reasons for Toutiao's success?"

“… According to official data, the data of mobile netizens is about 400 million, and the total amount will definitely double in the future, and the volume of today's headlines is far from being successful!"

"Please answer positively!"

"I think the core is that Toutiao doesn't profit from vulgarity, in fact, vulgar content hurts commercial interests. In a sense, we're also fighting vulgarity..."

Sweat one, real Nyima directly!

It's not like in the circle, it's all hello, hello, hello, everyone...

"Does Toutiao have any values?"

"Two questions, first, I am only an investor in today's headlines, not the actual operator, second, any enterprise has its own sense of social responsibility, and our online headline search is based on this, as for the values, you go and talk to Zhang Yiming, I am not the actual operator!"

"Why did you invest in ByteDance in the first place?"

“… I've always felt that things based on recommendations are far more interesting than my own searches, through the user's browser browsing history, recommend relevant information to users, just right, Zhang Yiming wants to do this, I invested!"

"Will Baidu's efforts in the content field this year pose a threat to Toutiao?"

"Thinking too much, our current daily active users are about 2/3 of that of mobile Baidu, and our users often stay longer. At the same time, I don't think Baidu has any advantages that we don't have. ”

"Toutiao's revenue in 2013 is more than one billion, and this year it is expected to be more than 6 billion, and Baidu's advertising revenue in 2013 is about 60 billion. When will Toutiao's advertising revenue surpass Baidu's?"

“… I don't know about this, but I always believe that Baidu's search algorithm is backward!"

"Will you still invest in the future?"

"I'm not a professional investor, in fact, the reason why I invested in ByteDance is to broaden the content channel, the current situation of Chinese films is that the theater chain is getting bigger and bigger, and the content supplier and producer are in a weak position, I thought about joining forces to put pressure on the theater chain and force them to take a step back, but unfortunately, it didn't work, they quickly found other content suppliers, and they can also make content themselves..."

"From then on, I felt that I had to have my own channel!"

"Video websites and mobile terminals give me hope, but the video platform is basically saturated, unless I am willing to burn money like crazy, and it is difficult for the long video platform to be really profitable in the long run..."

"Why is it so hard to make a profit?"

"Scale barriers are completely established by content procurement, and the supply and demand market of content is highly centralized, which directly leads to the fact that both supply and demand sides do not have sufficient bargaining power, it is better to start from scratch and do mobile phones, and when the time is ripe, ByteDance will launch video APP!"

"So, you're trying to subvert the cinema chain?"

"No, if you say that, I'll be a sinner in the industry! It's best to have a 40-60 minute production on mobile phones, and the length of the movie is a bit too long... In fact, mobile cinemas are not a good choice! I mean to provide more layer options, so that when the cinema is angry and does not schedule films, we have no way to charge the cost!"

"Then what do you think of Zhang Yiming?"

"It's a little immature, I believe in machines too much, and ByteDance is a bit out of political correctness in many ways, and algorithms have to be political!"

"What will you do?"

"Let's not do it now, when he hits the nail, he will naturally know what is the most basic thing for a large company in China!"

What is it?

Of course, it's to have a good relationship with ZF!

Zhang Yiming said: "The media must have values, it must educate people and export ideas, which we do not advocate. Because we're not media, we're doing technology, and algorithms don't have values. ’

Then I was educated and shut down the connotation joke...

Then, Zhang Yiming tried his best to show his "well-behaved", trying to prove to the above that every byte of ByteDance has values, and every punctuation mark of Toutiao has values.

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