The operating mode of Toutiao is information recommendation.

Specifically, it is to push the popular or user-concerned news to the user, and directly direct the traffic to the original content page, without doing any processing of the news, in fact, it is a more intelligent search engine.

Before, there were editors in the headlines, but later Lu Xiaoran said that this would be criticized, so simply, Zhang Yiming revoked the editing, and applied the original version...

How to recommend?

Dig out the user's interest based on information such as reading behavior, geographical location, occupation, age, etc.;

Natural language processing and image recognition: extract dozens to hundreds of high-dimensional features for each piece of information, and perform a series of processes such as information classification, summary extraction, topic analysis, information quality recognition, sensitive word filtering, and positive energy index calculation.

Then make accurate recommendations: Recommendations are made according to the matching degree of user characteristics, environmental characteristics, and article characteristics.

In a sense, this does not constitute infringement - it is essentially a technical service provider, not a content service provider!

Of course, this is shameless - because it uploads the work to its own server, and when we read the work of Toutiao, we are reading the work of the server of the recent headlines, and there is no direct diversion to other servers!

Let's put it this way, the things that people have worked so hard to create are used by you for free, and no one can stand it!

The point is that you still make money from these readings!

As a result, Fuji Xun, Baidu, NetEase, and Whoosh Fox, sued for prosecution, condemned for condemnation, and the "Beijing News" also published an editorial: Whose headlines are today's headlines?

Well, that's the premise!

To add a little, two days ago, Toutiao's Series B financing directly raised $100 million, and Toutiao's valuation exceeded $500 million, which can be regarded as a big background...

……

"What does the lawyer say?"

Zhang Yiming: "The lawyer said that it is difficult to define copyright now..."

The lawyer next to him interjected: "As a news recommendation application, Toutiao must first crawl the corresponding content on the pages of various news websites through a computer crawler, and then analyze and recommend news to users. ”

"If a news website objects to being crawled by a crawler, it can set a whitelist or blacklist in a file that is designed for crawlers to read, prohibiting some crawlers from scraping information or allowing only certain crawlers to crawl information. If the crawler is a hooligan and is banned and still catches it, the website can sue the person who scrapes the information through the crawler in accordance with Article 2 of the Anti-Unfair Competition Law. ”

It's too much, it's too long, and Mr. Lu didn't understand much, but he understood one sentence - as long as other websites don't object to crawling, they have the right...

"So, now that I've got other websites, it's okay?"

"How?"

“… Visiting door to door and begging for forgiveness, it's really not okay, how else can you get it with a certain reprint fee?"

The lawyer continued: "Two years ago, the news website asked Google Baidu to pay for the fee, and most people were against it, and I think this case is very applicable to the current situation!"

Zhang Yiming also said: "According to the Robots agreement..."

"Big brother, if you want to make today's headlines, you can't just be a technology company, you still have to play a certain value-oriented role, now the public is boycotting infringement, we must have a good attitude and deal with it in a low-key manner!"

You feed yourself with the content of other websites, and what else do you say that technology is not guilty?

Do you want to be shameless?

Ask you, do you want to be ashamed?

Zhang Yiming nodded, and was about to say something, when his assistant ran over: "Weibo broke out that Lu is always the major shareholder of today's headlines!"

Lu Xiaoran paused for a moment and looked at Zhang Yiming deeply: "What did you do?"

"If I don't keep the agreement, Toutiao's valuation will not be $500 million!"

Also, once it is revealed that Lu Xiaoran is the major shareholder of Toutiao, the market value estimate will definitely be adjusted...

Maybe double it!

“… I thought you wanted to dump the pot. ”

"What now?"

"I'm a major shareholder, of course I have to apologize with you!"

“…”

……

"Regarding the alleged infringement of 'Toutiao', in fact, I talked about it when I first met Zhang Yiming, at that time, Internet copyright was not so formal, so according to the Robots agreement and the system cache haven rules, our approach is legal!"

"The operating rule of today's headlines is recommended reading!"

"We're going to be a technology company, not a media — the headlines don't even have editors and reporters. Toutiao pushes popular or user-concerned news to users, and directly directs traffic to the original content page, without doing any processing of news, in fact, it is a more intelligent search engine. If we infringe, then Baidu must also infringe!"

"There's an interesting phenomenon in the media world, there are two very important things that they attach great importance to, but in fact they are a little confused. One is the value of content, first of all, good articles are what everyone needs. Second, the value of users, no matter how good the article is, also needs to be seen by readers through channels. The reason why the print media sues us for infringement is actually a question of how to divide the value of communication between content and channels!"

After reading the draft of this announcement speech, Lu Qibai's head was too big: "... That's too much, you just say what we should do!"

Zhang Yiming explained: "In fact, the things on the website do not involve transcoding, and we have transcoded them on the mobile side..."

Transcoding means that the original link is deleted directly...

Visiting the official website of Toutiao from a computer, I found that it is relatively standardized, similar to the news channels of Baidu and Google, and each recommended news has a news summary, and the link points to the original website where the news was published.

The mobile terminal is unscrupulous...

There are ads everywhere.

"Isn't this a hooligan?"

Zhang Yiming explained: "Behind the accumulation of capital, it is so vulgar, if we don't do this, other competitors will do it, BAT can be bigger, it depends on shamelessness!"

"UC, Whoosh Fox, and NetEase all did this, but they didn't have as many customers on mobile as we did, so they sued us!"

"Alright, I know how to do it..."

Half an hour later, Lu Xiaoran posted on Weibo 'Me and Toutiao', clearly proposing that 'in the era of mobile Internet, personalized recommendations are far more promising than searches, and what Toutiao does is to recommend things that users like', and it is almost clear to say to the capital, 'What we move is actually Baidu's cake, don't follow the blind mixing.'" ’

In addition, he also said, 'I am making content, if what I write is quoted, and used for profit, I am also very unhappy, based on this, we decided to invite the National Copyright Administration to settle in Toutiao, and also, we will announce User-Agent, any media website that is not willing to cooperate with us, can block us, we have a total of 380 million users, more than 53 million daily active users, 135 million monthly active users, the average number of daily launches is about 9 times, and the average daily use time per capita is more than 76 minutes. I believe that the media should understand what it means!'

"We will invite 3,000 to 5,000 content producers to settle in Toutiao, launch Toutiao, and focus on original content!"

Directly help the headlines endorse...

He doesn't want to do this, the problem is, ByteDance is related to the big layout in the future, and Lu Qibai is a major shareholder, if he doesn't stand up and carry the pot, who will carry it?

After he stood up, a bunch of people began to discuss the infringement incident, and more people began to discuss today's headlines...

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