Brother Xiao Ma is not good at speaking, and since the cooperation between the two families, he has not communicated much with Lu Yan.

This call, I also felt that it was not a long-term solution to continue burning money like this, and I wanted to ask Lu Yan what he thought.

"I think you can get a random subsidy red envelope, ranging from ten yuan to twenty, so that Ahri can't follow up. ”

"Subsidy red envelopes?" Xiao Ma heard this and fell into deep thought.

Lu Yan continued: "Giving red envelopes is a good way to motivate socially, people have the need to show off and contact friends, sometimes there is no suitable reason to deal with others, it is good to send a red envelope first!"

We can get an easy-to-go red envelope, so that users can share it with friends after taking a taxi, send it directly to friends or share it in the circle of friends. ”

Speaking of red envelope subsidies, random subsidies are said to have been thought of by a product manager of Penguin.

And taking a taxi to share red envelopes is the idea of Cheng Wei, the founder of Didi.

It's hard to learn this stuff in Ahri, because the products there lack social genes.

This is also the reason why Lu Yan finally chose Penguin and pushed Didi over there, otherwise it would be easy to watch Didi come back.

Brother Ma on the other side of the phone said concisely: "Yes, is there anything more specific?"

Lu Yan continued: "We can ask domestic first-line stars to send red envelopes to users, and use the star effect to promote products, which is equivalent to pulling users from celebrity fans." ”

Brother Xiao Ma smiled: "That celebrity red envelope, you will send it!"

Lu Yan said: "My fans have been almost consumed, and it is estimated that the effect is limited." ”

"One by one!"

Lu Yan said again: "Again, you can send red envelopes to users through corporate naming." Let the enterprise take a taxi user directly pay money, the effect may not be worse than the TV station advertising!"

When Brother Xiao Ma heard this, his voice became slightly higher, and he said: "This idea is really good, the company is named a red envelope, this method is good!"

Lu Yan continued: "Besides, you can also shake the red envelope through the TV station. However, this matter is far away, and it will take half a year from the New Year's Day Gala and Spring Festival Gala to come in handy. ”

Brother Xiao Ma was pleasantly surprised: "It's not too late, don't you have another month, aren't you going to participate in the World Athletics Championships?

For Brother Xiaoma, in fact, taxi software is not so important.

The key is the promotion of WeChat payment, because it was launched and promoted half a year earlier than another time and space, and he still has no bottom in his heart.

I have been working in the taxi software industry with Ahri for so long, and I have been thinking about the promotion problem.

Talking to Lu Yan today, I suddenly became enlightened!

But in this heart, doubts suddenly arise again.

We have so many product managers, we have been discussing for so long, and we are thinking about how to promote it every day, but there is no good way.

I said it casually, and you talked about several promotion methods on the loudspeaker, and it is still the kind that is very reliable when you hear it!

What's the situation, this is, could it be you kid, and you've been thinking about this mobile payment market, right?

Thinking of this, Brother Xiao Ma couldn't hold back and asked: "I've heard others praise you as a genius, but I didn't believe it before." I saw it today. I didn't come up with a single one of those product managers who had meetings and discussions!"

Lu Yan laughed when he heard this, "I also thought about the promotion of Yixing taxi, and it didn't take long to think of it." You don't think I'm just thinking about it, are you?"

Brother Ma said in his heart: "That's not a demon!"

Although there are still doubts, after all, I heard a good way to promote WeChat payment. How long did it take Lu Yan to figure out this, and he didn't have to worry about it.

said directly: "Okay, then I'll have a meeting here, and we'll get in touch later." ”

Lu Yan said yes.

Brother Pony said again: "Next time you come here, I'll invite you to dinner!"

Lu Yan said again: "Okay!"

hung up the phone, and Xiao Ma went to a meeting to study the promotion plan without mentioning it.

Lu Yan, on his side, called the vice president in charge of software maintenance to prepare to launch a new product, which is a point reward system for drivers, relying on big data to prevent drivers from picking orders.

In terms of the operation of Yixing Taxi, this is a product design that is better than the taxi red envelope.

The product logic of the taxi software is to allow users to get a car, and the subsidy is to encourage users to use the car, and to motivate the driver to let the user who can't get a taxi get a car, it depends on this thing.

At the beginning, Lu Yan didn't take this thing out. I don't want Kuaidi to give up the subsidy war because it is too strong.

In fact, the two companies are desperately burning money, which is to quickly expand the market, which plays a better role than TV advertising.

Therefore, it is necessary to give Kuaidi and leave room for imagination, at least in terms of software, it cannot be too much stronger than the other party.

Now, the subsidy war is basically over, so software upgrades are necessary.

In the past, whether it was easy or fast, the focus was on new users, and there was no good way to manage drivers.

And some drivers are very cunning, and they don't work in traffic jams at night, and users sleep on the side of the road when they need the car the most. Wait until the peak period to live, anyway, there is no time in the capital that is not alive. This situation exists in many large cities where it is difficult to take a taxi.

In order to be able to mobilize drivers during peak hours, it is necessary to analyze the time periods, road sections, and destinations where it is difficult for users to take a taxi according to big data, and directly reward drivers during the peak hours of users' commuting.

Lu Yan launched the point reward system, which has a very important fun, which is to judge the quality of a list.

If three drivers grab a user at the same time, you can judge that this is a good job. If the driver responds after more than 10 seconds of the user's request, it means that it is not a good job.

If there is no driver answer after two minutes, and finally a driver answers, he will be rewarded with points.

If no one grabs the order after adding to a certain level, the user has called three times, and the driver will directly add money.

5 yuan, 8 yuan, 10 yuan are added up to a maximum of 16 yuan .......

This thing can improve the success rate of taxis and improve the user experience.

The success or failure of the product, in addition to the promotion funds, in fact, in the end, is all in the details.

Just like Mr. Guo said, the same cross talk, you said that the audience is happy, and if another person comes up and says the same thing, the audience will not be happy.

......

After the turn of the day, after the driver points reward system was launched, in the following days, users felt that it was easier to take a taxi than before, and it was easier to call a taxi during peak hours.

But I don't understand the details, but I simply feel that it is more convenient to do it than to drop it quickly.

When I was about to drop over there, I naturally noticed an unusual taste.

When I was in a meeting to study, I suddenly heard the news that Yixing Taxi had been changed to a random subsidy.

Once you play an online car-hailing service, the subsidy amount ranges from 10 to 20 yuan, and you are dumbfounded in an instant!

But before they could reflect it, another shocking news came.

Mengniu will be named "Niu Yun Red Envelope", Yixing taxi users can not only get the red envelope given by Yixing as usual, but also have the opportunity to receive the blessing of "Niu Yun Red Envelope" from Meng Niu.

People who are fast dripping are going to be stupid when they hear the news, subsidies, why can they play like this?