Before the success of burning money to grab the market such as "Thousand Group War" and "Internet Taxi Subsidy War", many people actually didn't understand this kind of play.

Especially looking at JD.com's financial reports that lose money every year, I think people are living a miserable life.

But in fact, for JD.com's trading plate and revenue, that loss is nothing, what people want is the market.

Because the Internet market will amplify the power law, that is, the winner-takes-all law.

The traditional economy has regional divisions, but the Internet has broken down these boundaries.

Once you find an Internet vertical segment with opportunities, there is only one core goal: to become the first place as fast as possible, and the second place at the worst.

If you accidentally become the third place or even later, then it basically means that the business has failed.

Therefore, those Internet start-up companies, as well as the capital behind them, will be like Gu and desperately burn money to seize the market.

Because if you fall outside the third place, it's basically no fun.

However, there are no absolutes in everything, and domestic Internet products are basically service-oriented.

Like Douyin, when it entered the field of short videos, it was 2016. Kuaishou, the market hegemon at that time, began to transform into short videos in 13 years.

But Douyin can take the lead and catch up, which shows that one step ahead may not necessarily win.

At the end of the day, it's all about products and services.

In this regard, the software of Easy Ride, is more than Kuaidi.

The former was developed by Lu Yan and led by the team, and the things designed are also mature and easy to use.

Kuaidi is slightly inferior in this area, although it can imitate the interface and function of Yixing Taxi, but because of the team integration, short establishment time, etc., the software still needs to be optimized.

Another disadvantage over there is that the entire enterprise is formed through acquisitions and mergers and acquisitions.

Judging from the volume, it seems to be not small. But the actual combat effectiveness is not like that.

In math, 1 plus 1 equals two.

However, in the operation of the enterprise, the effect of one plus one may be negative.

For example, during the "Thousand Group War", some group buying websites such as Lashou.com were keen to engage in mergers and acquisitions and poach people with high salaries, which buried hidden dangers for the company's development.

Because there are people, there are rivers and lakes!

In a city, the two group buying websites were originally in competition, but they were merged because of the merger. There is one boss and several vice presidents.

Do something, all kinds of.

And things like poaching people with high salaries are even more dangerous if they are not handled well.

It's like when you are in a war, you will recruit rebels, which will make the entrepreneurial veteran have opinions.

Good guy, we fought with you, and we haven't caught anything yet. He is a general, and you send this and that!

If you really have the ability, it's better to say something.

I am most afraid of digging up with a high salary, but I can't do things as a result, but there is a set of infighting, and there is a tendency to collapse.

The new Kuaidi of the Ahri Department is based on the Kuaidi established in Lin'an as the core, and has acquired Didi and Bumblebee.

However, the three companies are not big, and none of them have grown, so they are crumpled into a ball by "capital" and pinched into a new fast drop.

Because the three forces are almost the same, there are hidden dangers.

Speaking of this, Ma Yun was also very distressed.

He thought that he was stable and easy to take a taxi, but who knew that Lu Yan finally chose Penguin. Forced by the urgency of time, I had to hurriedly make a new quick drop to grab the market with Yixing.

can't help but be in a hurry, after giving Yixing a taxi for a year and a half, if the follow-up capital wants to enter this market, there is basically no drama, unless it is said that it will be hard to smash how many hundreds of millions of dollars.

So this will, that's really burning money and admitting it, and you have to fight with Yi Xing!

July, the season of fire.

The subsidy war in the Internet taxi market has also hit a real fire.

At this moment, Yixing and Kuaidi have been providing subsidies of more than 10 million per day for many days.

Many investors were dumbfounded, and the dozen or twenty taxi companies that came out later were also dumbfounded.

At this time, I still don't understand that there is no room for them to survive in this industry.

There is only one one that can survive, easy or fast.

And they can only hope to be acquired, otherwise they will fend for themselves and completely admit defeat.

As a result, Yixing Taxi does not need such a small taxi-hailing software company at all.

All city managers are recruited and trained by themselves. The following salesmen, with good performance, will be promoted if they can pass the assessment.

This is not the case with Xinkuaidi, which has acquired too many small companies, so that there are many factions within the company.

Although Ma Yun is the big guy among the bigwigs and has excellent vision, he is standing too tall after all. There are many things to manage, although I am aware that the new fast drip is full of problems.

However, there was no time to integrate, so it came to the point of taking a taxi with Yixing and fighting a decisive battle.

It's like a genius strategist who organizes a rabble of people, with an abundance of weapons and food, and fights with well-trained troops.

Yi Xing's advantage is the unity of internal forces, and Lu Yan's prestige is huge. And the new fast drop, but there is no such person.

The two families fought to the critical point, and some people even proposed to make a fuss about Lu Yan's style.

After all, when a man cheats, there is only zero and once!

But Kuaidi discussed several times within the company, but no one was able to make a decision to settle the matter.

First, if there is no new material, the lethality is limited.

Second, business wars involve individuals and families, and some are taboo. This is tantamount to attacking each other without a lower limit, and China's business tycoons dare not guarantee that they have no black material!

The original China Resources Report was known as the pig killing list!

Unless, there is a woman who jumps out of herself.

Moreover, in August, it will be another annual World Championships in Athletics.

If something really happens, will the top have an idea?

So, the two families continued to burn money, and you subsidized 20 million, and I followed. Thirty million, I'm following!

Like two masters competing for internal strength, no one dares to stop, for fear of giving up their previous efforts.

But Brother Xiao Ma still couldn't hold it anymore, so he called Lu Yan and asked if he had any good ideas.

Because some of the money burned in this is paid by the penguin company itself, and some is taken by Penguin and Yi Xing in half.

Because, Penguin wants to promote WeChat payment and give Yixing a subsidy, which is equivalent to spending advertising money.

Compared with Alipay, WeChat Pay has always lacked a very popular application scenario, which must meet three conditions: first, it must be mobile, the second must be high-frequency, and the third must have pain points.

In fact, for drivers and users, if you ask them to bind bank cards, credit cards or something to Yixing taxi, people's first reaction must be to refuse.

But WeChat Pay is much better.

This is also the reason why Penguin should invest in a ride-hailing software company no matter what. It is also the reason why Ahri quickly integrated a taxi software giant.

On the surface, it is a battle for taxi-hailing software, but behind it is actually a payment software war.

That's why there will be a quick drop subsidy of 10 yuan, easy to make up 11, easy to subsidize 11, fast to make up 12 .......

made the two big guys miserable.

And Yixing took a taxi, but in the process, it grew rapidly.

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