With a starting price of $35 million, this figure is already approaching the psychological price of two or three companies.

Last month, L'Oréal spent $40 million to get one of the three cooperation places in advance, so much so that some people thought that this was the result of the price far exceeding Han Chudong's psychological price, and thought that it would not be so crazy when it came to the auction.

After all, this money can only buy the right to cooperate for two and a half years, and if you want the mask paper, you have to be slaughtered by Han Chudong, pinching your nose and buying it for one dollar.

Even if this part of the cost can be passed on to consumers, there is no doubt that it will make their products lose some of their competitiveness.

If you sell the mask with your ex-boyfriend at a price, and there are eight pieces in the box, it means that the thing has not been sold yet, so you will first take out one-fifth of the retail price and hand it over to Han Chudong as a patent fee.

However, there is also a cost to the production of mask paper, and there are taxes, tax deductions and other aspects to consider, the number on the bright side is indeed very high, a lot higher than the general patent authorization, but who still leaves room for profit, even if it only earns 50%, there are companies willing to grab the head.

No one wants to be unable to make a mask and the sales of other products will also decline.

Because face masks are only one type of skin care products, consumers are likely to buy makeup and other types of skin care products at the same time as face masks, but if soft masks are not sold, it may lead to the loss of regular customers of some companies.

Looking at it from another angle, if you auction the right to cooperate at a high price, why not take the opportunity to advertise?

Reporters from some fashion magazines and mainstream newspapers have already arrived at this time and have begun to interview executives of large companies......

The addition of this company and Procter & Gamble is the biggest uncertainty in the auction, and the financial strength of these two Fortune 500 companies is so thick that even the executives of Estee Lauder and Shiseido panic.

Their presence has already shown the attitude of Johnson & Johnson and Procter & Gamble, and the only thing worth discussing is what price the board members of these two companies are willing to get the right to cooperate with Rainbow Beauty.

If you want to do your best, the only one who can compete is Shiseido, and behind it there are several financial companies that stand in this book.

Looking at Estee Lauder, Procter & Gamble is one of its shareholders, and the two are unlikely to compete with each other.

Almost all of these executives are in the beauty industry, and they may not have much money on hand, but they have very sensitive noses, and they can already see some signs before the auction starts, and then guess the final result.

Christine Dior was founded in 1947 and has grown in recent years, but when it comes to funding, it is clearly at a disadvantage.

The company's French executives, seeing each other wary of each other and hearing some news from old friends, quickly lost their expectations for tonight's auction.

Johnson & Johnson's senior vice president sent today is named Daniel.

After shaking hands with Dawson, senior vice president of Procter & Gamble, Daniel asked as if tentatively: "Two places, or we will have one for each other, how about not competing with each other?" We brought a lot of money this time, and in the end, it will only be the lucky little Chinese guy who will take advantage of it, and you will definitely not want to fight with us." ”

He spoke loudly, both to intimidate the P&G people and to warn others present not to interfere.

Dawson has a big belly, he is in his fifties, he has a smile on his face, and he doesn't speak ambiguously at all: "The conditions offered by that Chinese guy are a bit harsh, even if he gets the agency right, he is only allowed to produce one brand of products, we must win the right to cooperate, others are afraid of you Johnson & Johnson, but we are ...... Procter & Gamble."

After speaking, he spread his hands indifferently.

The implication was very clear, he didn't care about Daniel's half-overtures, half-threats.

This made Daniel a little confused, and only when he saw Dawson enter the market with the people from Estee Lauder Company, did he have a little idea.

Immediately guessed whether the old rival of his company wanted to take his younger brother and join forces to eat the two cooperation rights.

Those who do not have enough funds aim for the right to cooperate, and those who have more funds have a greater appetite.

As soon as Han Chudong came to the door of the hotel, he was blocked by a person who said that he himself bent down and saluted and showed his identity and said: "Mr. Han, I am the head of the North American branch of Shiseido, Ryosuke Oda, I want to talk to you about something important, this is the contract we have prepared, as long as you sign it, the funds will arrive immediately!"

As the largest beauty company in the capital, Shiseido Co., Ltd. has long become a fragrant bun in the eyes of the capital group, and there are also some American companies in the list of shareholders.

Something instantly came to mind, but when Han Chudong saw the English content on the contract clearly, he couldn't help but be startled.

Really big.

The content of the contract says that Shiseido Co., Ltd. USA wants to buy all the shares of Rainbow Beauty Company at a price of 880 million US dollars!

In an instant, the cold hairs on Han Chudong's body stood up.

Because he thought that if he signed this contract now, his assets would soon reach the threshold of "Billion" and officially join the world's top super-rich club!

One billion dollars, Howard Hughes's legacy, is about that number.

How long has it been since the last time I saw Howard Hughes with envy?

Thinking about it, Han Chudong still resisted the impulse, shook his head and whispered:

"Rainbow Beauty's turnover, as high as about 2.3 million US dollars a day, now there are only more than 40 stores, and it can expand to 200 stores in two months, making more money in a month, what about a year? I think your math should be very good, I want to cooperate with Shiseido Co., Ltd., in fact, I also value this market very much, but I can't sell it now, and when I start selling mask paper and get the franchise fee, I can earn more, I suggest you spend more money to win the right to cooperate, the profit is still very considerable." ”

Ryosuke Oda was stunned for a moment, he originally thought that with the offer on this contract, he was already nine out of ten.

even thought about waiting for Han Chudong to sign it, immediately cancel the auction, even if it is in breach of contract, it will take back the authorization from the French L'Oreal Group, and then wait for the calf to grow up, and then talk about milking slowly, or slaughtering and eating meat.

Han Chudong was worried that someone would make trouble, so he cultivated competitors for himself so as not to be eaten alive by anyone.

Shiseido Co., Ltd. is not afraid, there are big financiers standing behind it, and their hands have long been stretched out to the United States, and they have a lot to do with several investment companies on Wall Street.

Rainbow Beauty is not a listed company, and there is no need to announce financial reports, so no one is sure of the specific financial situation.

Ryosuke Oda was unwilling to give up, and said seriously: "But your competitor is about to appear, and it is almost impossible to keep your current position, how safe it is to get cash!

"There's no need to think about it, the current global mask market has only developed such a small size, even if there are competitors, it is enough to fill my appetite. ”

Han Chudong said with a smile.

Stretch out your right hand, pinch your little finger with your thumb, and draw the size of your fingertips, which is used to represent the current soft mask market.

Entered without a smile.

When I went upstairs and saw those colleagues, I felt that they all wanted to eat themselves alive and eat them in their stomachs.

......