Yu Shuangpeng was a little puzzled by this, and asked, "You, do you want Penguin to lead the investment?"

Lu Yan nodded, "Not bad!"

"In that case, what does it have to do with Ahri...... But you can't go back to the way it used to be!"

Lu Yan smiled: "Shopping malls are like battlefields, and enterprises are equivalent to countries, how can there be permanent cooperation!"

"So, why did you choose penguins?"

Lu Yan said: "Because of Internet companies, the most important thing is two things, one is the user and the other is the platform. The two, one with users as the core and the other with the platform as the core, will develop the ecological chain.

User-centric, more frequent use, can drive low-frequency use of taxi software.

In fact, the essence of all business behaviors is the lazy model, who can make users more worry-free and more convenient, who is easier to get customer ......!"

Yu Shuangpeng listened, pondered for a moment and said, "It seems that this is the case!"

Then he sighed and said, "This taxi battle is inevitable!"

Lu Yan smiled: "The shopping mall is like a battlefield, in the future, there will be many such things!"

China's Internet market can be called a war every year, such as the "Thousand Group War" in 2011, which is in the field of group buying.

2012 was an e-commerce war, Jingdong started a war against Gome and Suning, and then Yixun and Dangdang also joined successively, and the price war began.

After that, the traffic of all the exhibition platforms soared, and the concept of e-commerce was widely popularized.

By 2013, in the field of online tourism, which Lu Yan was not involved in, Shoe City, Funna, and Pterodactyl fought fiercely, each burning billions of dollars. In the end, the pterodactyl and the fun na successively raised the white flag and were controlled by the shoe city.

And after the tragic remnant of the shoe city, it also sold a large amount of equity to Qiandu and continued its life with blood transfusion.

But do you think that the shoe city will unify the online travel market and collect money on the ground?

No, latecomers such as Tuniu, Tongcheng, and Feizu provoked their positions from time to time, trying to become the new overlord.

In another time and space, in 2014, it was the online car-hailing war, after Didi and Kuaidi were next to Penguin and Ahri respectively, the online car-hailing war quickly entered a white-hot state, and in 4 months, a total of 2 billion was burned.

The whole people enjoy taxi discounts, and many car owners have made a lot of good money during that time!

And in 2015, the two merged, and Uber came again.

However, in 2015, the most eye-catching thing was actually the takeaway war.

In 2017, the bike-sharing war may have been affected by the success of the previous group purchase and taxi-hailing, and the capital that entered the game later was almost red-eyed, and I don't know how many "bike-sharing" graveyards were left, and chicken feathers were left.

In 2018, it was another new retail war, with supermarkets, fresh food, and convenience stores .......

By 2019, it was not idle. Pinduoduo's tens of billions of subsidies, Ahri's cost-effective, and the battle for the sinking market of e-commerce has started .......

Looking back at these wars, they are all battlefields of big capital. For ordinary people, it's just to get some preferential treatment when they burn money.

When capital is unified, it is inevitable to recover costs in pursuit of profits.

Lu Yan didn't think about it for too long, it was easy to take a taxi, he could do it if he could, and if he didn't succeed, he would sell it, provided that he had a good valuation.

However, capital such as Ahri, Penguin, and Sequoia are always a little uneasy in their hearts when facing the valuation of Yixing Taxi.

In just over a year, it will cost hundreds of millions of dollars in high valuations, and it always feels a little unworthy.

But if you invest in other companies and then come in to grab the market, and you are afraid that the effect will not be good, the negotiation will continue like this, and there must be an explanation.

During this period, Lu Yan really tried his best to promote Yixing Taxi.

Don't you think my valuation is too high?

I'm going to try my best to develop users, talk and talk, so that you can find that I have more users, more trading volume, and higher valuation!

In March, Lu Yan led the team into Jiangcheng, Lin'an, and Shuzhong to promote Yixing Taxi.

And Sichuan and Chongqing, which are not far from Shuzhong, he pondered for a while and did not dare to enter.

Because I heard that it is a mountain town, if you drive according to the navigation, you may get lost.

In April, Yixing reached a financing agreement with Penguin, which jointly invested US$60 million with Sequoia Capital and other institutions.

Among them, Penguin Company invested 30 million US dollars, Sequoia Capital invested 15 million, and several other small capitals invested a total of 15 million.

At this time, the valuation of Yixing taxi has reached 600 million US dollars.

Ahri, after losing the easy taxi, quickly invested in Kuaidi Taxi, which started in Lin'an, and at the same time contacted Didi, who started a business in Shenghai.

After all, Cheng Wei and Wang Gang both went out with Ahri, and they were defeated by Yixing in Shenghai, and after thinking about it, they finally sold the business.

Didi and Kuaidi are both under Ahri's umbrella, and these two companies, one out of a drop word and the other out of a fast word, eventually merged into a new company called Kuaidi.

Subsequently, Ahri also injected a lot of money into the new Kuaidi and began to take a taxi with Yixing to grab the market.

The first fire burned in Shenghai.

At this time, the "bumblebee", who had just started a business in Shenghai for less than half a year, was confused, what should I do?

Seeing that Yi Xing and Kuaidi are about to fight, there are two big guys behind them, Penguin and Ahri.

There is no way, you can only sell yourself!

In the end, the new Kuaidi merged it directly!

Ahri also acquired some new ride-hailing software companies in other cities and directly converted them into local city stations of Xinkuaidi. Began to compete with Yixing frontal hard steel to grab the market.

At the same time, the subsidy war begins!

Lu Yan, on his side, knew the key to the matter, and began to throw money around!

This is good, the user has earned it!

Especially in cities where two companies are crazy to grab the market, it is not a joke at all to take a taxi for three or five yuan, or even one or two yuan.

In terms of payment, Alipay also restricts easy transactions.

Penguin's side is also taking advantage of the trend to push WeChat payment out!

This thing has touched Ma Yun's core interests, and he claimed that he couldn't find an opponent with a telescope.

How can this pop up a line?

Increase the subsidy discount!

Lu Yan's side also increased subsidies.

In April, the two families were quite restrained, and Lu Yan only burned less than 30 million.

But in May, the situation is different. Ahri is working hard, and it is easy to follow, and the subsidy discount burned is more than 100 million yuan.

Yu Shuangpeng had seen this situation, and felt that his heart was pounding.

Although I experienced the "Thousand Regiment War" before, I was just desperately advertising at that time.

is saying that Meituan has always insisted on not advertising, how can I ever see such a spending!

Xiang Lu Yan said: "I said Brother Yan, this is too intense, if you continue to fight like this, the money that comes in from financing won't take long at all?"

Lu Yanxiao: It's okay, there are no penguins, and we have more users, and the valuation is also high, so just continue to raise money and continue to burn money!

Yu Shuangpeng exclaimed, still burning money?