PAGE1 Cover Content: Longfor New Town, Welcome to the Millennium - Longfor New City Opening and Customer Appreciation Meeting Planning Plan

Design ideas: "Longfor New Town, Welcome the Millennium" red letter enlarged in the center, "Longfor New City opening planning plan."

Placed below it, aligned with the above eight characters left and right, lower right corner: HK Yafei Advertising Co., Ltd., November 5, 1999.

PAGE2 The purpose of the activity: 1. To shape the brand status of Longfor Real Estate, 2. To stimulate the sales of Longfor Real Estate, and 3. To announce the preferential policies of the old with the new.

page3——page9 Activity creativity: 1. Longfor Change Exhibition: pictures before the construction of Longfor New Town, renderings of Longfor New Town, real pictures of Longfor New Town, company introduction of Longfor Real Estate as a preface, make an exhibition wall of fireproof board, all pictures are scanned and printed into photos for simple photo frame mounting; 2. Sail-raising ceremony: buy a small wooden boat, design a railing, raise the logo flag of Longfor Real Estate at the ceremony, and hold the ribbon to render the atmosphere;3. Customer appreciation meeting: 300 people standard West Point, Drinks, red wine, snacks, candies, white flannel tables, Western-style dinner plates, two cartoon people on the scene distributed balloons with Longhu New City to parade the audience;Fourth, warm-up performance: looking for a dynamic electro-acoustic female band, detonate the audience, attract the attention of the beginning of the event;Fifth, the release of the old with the new policy: it is recommended that the new customers introduced by the contracted customers will give decoration vouchers or direct cash rebates;Sixth, the on-site lottery: mobile phones, refrigerators, televisions, home four-piece sets, Mugs printed with logos and other products that are just needed, as well as discounts or gifts for on-site signing; 7. Interspersed performances: flamenco dance, magic shows, etc.

page10——page18 host recommendation, atmosphere rendering: hydrogen balloons, banners, flowers, physical pictures, prize introduction, etc.

PAGE19 activity budget: 800,000 yuan.

page21 Execution Details......

page22 Moderator String ......

page23 Media Plan ......

page24 About AFAB Advertising......

page25 Non-Disclosure Agreement......

page26thanks!

Zhao Hanwen put down the computer, looked at Song Mengcheng and took a deep breath and said: "I can't imagine that you are a college student so professional in the advertising industry, and the plan made in an hour is much more beautiful than the results of our company's planning for two days. ”

Song Mengcheng carefully read the agreement, the content is very simple, no rights, no obligations, just on the Longhu project project planning by Song Mengcheng to complete, if the project is won, the profit margin will reach 45%, Song Mengcheng will be paid according to 8% of the project flow, if it is less than 45%, then 5% will be commissioned, and the follow-up implementation will also be completed by Song Mengcheng led by the team, and the implementation is successful, Song Mengcheng will take 3% of the profit commission.

Song Mengcheng picked up the pen and signed his name on the three-point agreement in the position of Party B, pressed his handprint, and then handed it to Zhao Hanwen, who also signed it, pressed his handprint, and handed an agreement to Song Mengcheng.

"Happy cooperation!" Zhao Hanwen stretched out his hand.

Song Mengcheng also stretched out his hand and said, "Happy cooperation!"

Zhao Hanwen said: "I'll let the design start to do the design, you go back and wait for my news, I will notify you when the proposal is made, and you will give the lecture." ”

Song Mengcheng said: "Okay, goodbye Mr. Zhao!"

Zhao Hanwen said: "Why is the two of them a cooperative relationship, called Brother Zhao." ”

Song Mengcheng said: "Okay, goodbye, Brother Zhao!"

Song Mengcheng got off the building of Yafei Advertising and walked around Jiefang West, he did not go to the specialty store on the street, but bought a few sets of cotton and linen clothes in a non-brand store. This is what he was used to wearing before, although it was casual, but it was really comfortable, and it didn't matter what others thought of it.

Three days later, Song Mengcheng received a call from Zhao Hanwen, in which Zhao Hanwen reminded: "Tomorrow at 10 o'clock in the morning at Longfor Real Estate Company to make a project proposal, I have done the design draft, and proofreading, I printed 10 copies, and am preparing to bind, do you need to come over to learn more about the plan, so as to deal with tomorrow's proposal?"

Song Mengcheng said: "The whole plan is done by me, what do you know, you send the address to my mobile phone, I will go directly tomorrow, and we will meet at the door of Longhu Real Estate." ”

The next day, Song Mengcheng changed into newly bought clothes and was ready to go out, Zhao Xudong quipped: "Xiaocheng, it's a change of outfit, you're a bit fairy in this dress, go see the girl?"

Song Mengcheng said: "Seeing your sister's girl, I have something." ”

Zhao Xudong hadn't heard the stalk of "your sister", and looked at the door where Song Mengcheng's figure had disappeared, and looked messy to himself.

When Song Mengcheng arrived, Zhao Hanwen and a young female assistant were already waiting at the gate of Longhu Real Estate, both wearing black formal suits.

Song Mengcheng said: "The case is not good, it is useless for you to wear it formally, if the case is to work, you just have a patch, and they will also be interested." ”

Zhao Hanwen said: "By the way, let me introduce you, this is my assistant Fang Min, and this is our company's designer Wu Hongwei." ”

Song Mengcheng nodded and said, "Hello, I'm Song Mengcheng." ”

Three people entered Longfor Real Estate, guided to the conference room by the front desk, and after a while, three people from Longfor Real Estate came in, led by a very beautiful woman, wearing a gray professional skirt, and in her thirties.

When Zhao Hanwen saw a few people coming in, he immediately got up to greet him, stretched out his hand and said, "Hello Mr. Shen, we meet again." ”

Mr. Shen also stretched out his hand and gently shook it with Zhao Hanwen and said, "Mr. Zhao, hello." Then he looked at the other two with his eyes and said: "These two are the general manager of our company's sales department, Mr. Ma and the vice president of Chang. ”

Zhao Hanwen and Mr. Ma and Vice President Chang also shook hands with each other, and then pointed to Song Mengcheng with the palm of his hand and said: "This is Song Mengcheng, the manager of the planning department of our company, this plan was written by him, and today he is also proposing it to the leaders." ”

Zhao Hanwen's assistant sent a plan to the three presidents, and Song Mengcheng also reached out to take a plan, then stood up and said: "Dear Mr. Shen, Mr. Ma, and Vice President Chang, hello! I am the new classic Song Mengcheng, and today I will tell you about our company's proposal for the opening activities of the Longhu New City project." ”

Mr. Shen and several people took the planning book and looked through it, and Song Mengcheng continued: "Because next year happens to be the millennium, and now it is the end of the year, so the slogan of the new classic project is: Longhu New Town, welcome the millennium." As for the theme, we extended the opening to the interactive experience of the customer appreciation meeting, so it is called: Longfor New Town Opening and Customer Appreciation Meeting. ”

Mr. Shen nodded slightly, she still agreed with this slogan and theme, Song Mengcheng continued: "I won't go into detail about the purpose of the event, it's nothing more than brand and sales, I mainly talk about the creativity of the event...... Thank you!"

Song Mengcheng spent nearly ten minutes to finish the whole plan, and the activity was more detailed in terms of creativity, and the other aspects were basically mentioned in one sentence.

After listening to Song Mengcheng's proposal, Mr. Shen was very surprised, and took the lead in applauding a few seconds apart, Mr. Ma and Vice President Chang also responded, Zhao Hanwen saw that the other party actually applauded in agreement, and he was also very excited, and also took the lead in applauding as Party B.

Mr. Shen smiled slightly and said, "Mr. Zhao, I can't imagine that your company still has this kind of talent, where did you get it?"

Zhao Hanwen also smiled and said: "Mr. Shen said with a smile, Mengcheng is still only a student of Nanhai University, and now he is a freshman in the Chinese department." ”

Mr. Shen said: "It's amazing that college students can have this kind of creativity and insight, it seems that we are outdated, and the plan is very good, but there are a few problems." ”

Zhao Hanwen said: "Mr. Shen, please speak." ”

Mr. Shen said, "What's going on with this confidentiality agreement?"

Zhao Hanwen actually didn't understand what this confidentiality agreement meant, but he was embarrassed to speak at the time, so he said: "Mengcheng, you should explain it to Mr. Shen." ”

Song Mengcheng said: "Actually, it's not interesting, it's just a way to prevent gentlemen and villains, that is, the idea of this plan is provided by our company, if the other party does not use AFAB advertising to host this event, then please do not use the creativity in the plan." ”

Mr. Shen nodded and continued to ask, "What about the old with the new policy?"

Song Mengcheng said: "The old with the new policy is just a suggestion, it can be made into a long-term activity, that is, if the new customers who have signed the contract are recommended, they can sell discounts, house payment reductions, decoration or furniture and other incentives, which requires Longfor Real Estate to issue a specific policy." ”

Mr. Shen hummed and continued: "There is another question, is the price of 800,000 a bit high?"

Song Mengcheng said: "I made a plan based on the budget of Longfor Real Estate, if your company thinks the price is high, you can directly cut the creative projects inside." ”

Mr. Shen glanced at Song Mengcheng with a slight shock, what he said was not leaky, the price of 800,000 yuan is indeed the budget provided by Longfor Real Estate, but it is the highest value of the budget, she flipped through the plan in her hand, and did not find the part that could be cut, this plan is also very perfect, if you say that you can only start from the material, but this will reduce the grade of Longfor Real Estate.

Song Mengcheng continued: "I want to emphasize one point, if there is no problem with the plan, we will need about ten days to prepare the event materials, so please Longfor Real Estate to grasp the time of signing the agreement according to the progress. ”

Mr. Shen said: "You don't have to worry, I can sign the agreement with you today, the event is scheduled for 9:18 a.m. on November 18, but you must follow the material pictures in the plan." ”

Zhao Hanwen said: "No problem, the photos on the plan are all taken in kind, I can guarantee this." ”

Mr. Shen said: "Then I will add this article to the agreement, and the entire plan will be backed up as an attachment." ”

Zhao Hanwen said: "It's decided, but this project is a bit big, and we can't advance funds, so we ask for 80% of the advance payment." ”

Mr. Shen glanced at Song Mengcheng and said, "I agreed to your proposal." ”

After speaking, Mr. Shen turned his head to Mr. Ma and said, "You go and inform the legal affairs, modify a cooperation agreement according to the template and the content negotiated with us, and take a few of my business cards by the way." ”

Mr. Ma went out, and after a while, the agreement and business cards were sent in, and after the two sides signed the agreement, Mr. Shen personally handed a business card to everyone, Fang Min and Wu Hongwei also took out their business cards to return the gift, only Song Mengcheng did not have a business card.

Song Mengcheng took the business card with both hands and said, "Mr. Shen, I'm really sorry, I just came to AFAB Advertising and I don't have a business card yet." ”

Mr. Shen said, "Do you have a mobile phone?"

Song Mengcheng said: "Yes." ”

Mr. Shen took out another business card and said, "If it is convenient, you can write your mobile phone number on this business card, so that we can communicate in real time about the event." ”

Song Mengcheng said: "No problem. Then write his mobile phone number on it and hand it to Mr. Shen.