"Yes. Fan Yang also followed Portland's example, shook the wine twice, and put it on his nose to smell.

"Aromatic. After sniffing it twice, Fan Yang put the cup down.

"No, I can't. "Portland's beard is cocked:" This process has to last a long time, good tasters are hard to practice, smell wine for more than a few hours a day, at least a week to get started, to highly concentrate your attention, let the volatile fragrance penetrate the nasal mucosa, let the brain produce memory, train your sense of smell, adapt to the volatile gases inside, when the brain adapts to this process, you will completely fall in love with this feeling, a good red wine, when you distinguish the unprecedented aroma, will bring yourself an unprecedented satisfaction, stimulate the hypothalamic nerve, secrete a large amount of dopamine, make people happy, and even produce a pleasure similar to orgasm。 ”

"Poof......

Fan Yang couldn't hold back, a breath spurted out of his nose, and red wine spilled all over the ground.

Brian laughed hahaha next to him, it seems that this little trick is not the first time they have played it.

"Admire, I can't reach this realm. ”

Putting down the wine glass, Fan Yang's gaze fell on the wine bottle.

One of them, Fan Yang was stunned, the pale yellow wine label had a sketch of the farm, two trees on the right, two farmers were hoeing, and a noble lady in a lotus dress had her back to the audience.

Behind the fields and trees is a manor house with two pointed skylights.

4 numbers below, 1982.

What a hell of a coincidence, it turned out to be the bottle of 82-year-old Lafite.

Fan Yang asked with a strange face, "Rafi?"

Both Portland and Brian were slightly surprised: "It turns out that we were lied to." ”

"No, I don't really drink red wine, I know it's French wine, but I don't know anything except Lafite. Fan Yang smiled: "I just learned its marketing case." ”

France, like Italy, is a country that pays great attention to food, clothing, and quality of life.

The British are recognized as not cooking.

The French, on the other hand, are recognized as the best at cooking.

In the pursuit of eating, drinking, and wearing these three aspects, the French and Italians have done it to the extreme.

The love of red wine is also strict to the point of perversion.

As for Lafite, as a 600-year-old red winery, even if he served as the royal tribute wine of the Palace of Versailles, it is nothing in France.

There are many more wineries above him.

But no one is as famous as him.

It is the red winery with the highest economic value in France.

It originated in the 13th century, but it really flourished in modern times, when the current owner, Baron Eric Rothschild, took office.

Baron Eric Rothschild, who only took office in 1975, sales can only be said to be average, but he met an opportunity, in 82, Château Lafite defeated Romanée Conti, but also defeated famous brands such as Platus, Ripon, Le Birch, etc., and won the annual gold medal of Bordeaux red wine evaluation in one fell swoop.

Finally got it.

Previously, Lafite could not even enter the top 10 in France.

Even after 82 years, the highest in history, it has only won the fifth place.

Not even a medal.

For a time, Château Lafite's reputation was furious, and Baron Eric Rothschild, realizing that this was a new opportunity, spared no effort to promote it.

But in the French wine market, the concept of branding is deeply rooted.

The first few major wineries are all sky-high red wines, producing only a few hundred cases a year.

The top-of-the-line Romanée Conti, with a production of only 700 cases a year and only 12 cases per case, is known as a millionaire's wine, but only billionaires can drink it.

I can't do it.

Baron Eric Rothschild set his sights on the Hong Kong market and started his brand marketing journey.

Rafi, there is no way to go further.

But 82 can.

Spend a high price, in the God of Gambling played by Chow Yun-fat, product placement, a bottle of 82-year-old Lafite.

The whole series of Crazy Boys, Chen Haonan played by Ekin Cheng, Pheasant played by Chen Xiaochun, and Mr. Jiang played by Wan Ziliang all had such a line: "Come to bottle 82-year-old Lafite." ”

It was on fire for a while.

Then the next step is the sky-high auction.

In France, 4.4 million francs were auctioned at a sky-high price of 1806 Lafite.

Sotheby's in Hong Kong sold 82 Lafite at a high price of 500,000.

After that, implanted in high society.

In fact, this is Lafite's usual means, but also the usual means of French red wine, the French popular salon, once provoked the whole of Europe, in the 17th century, when the Xigang family was in charge of Lafite, they hired courtesans, Bombardier, the mistress of King Louis XV of France, with the help of the salon into the upper class of celebrity society.

When it comes to Hong Kong, traditional wealthy families can't penetrate in, so Rothschild aims at the upstarts in the entertainment industry, which is the most trend-driven, and hires many stars at great expense to infiltrate the entertainment industry.

This is given to those who bring fire.

Rafi's success has made the Hong Kong film industry the hardest hit area of product placement, XO, Remy Martin, are all in the same way.

However, on the mainland, there was a lack of a consumer market for high-end red wine, and the circle was too scattered.

I haven't been able to find a good breakthrough.

It can only be regarded as tepid.

Ordinary people still know very little.

Until 2015.

Entering the 4G era, the network has entered the era of live broadcasting, and the rise of short videos.

Rafite found another opportunity.

Edit out the previous product placement ads, with funny videos, a short video on Youku, a glass of boiled water, and you also drank the feeling of 82 Lafite, which was marketed to more than 100 million views.

After 82 years of Coke, 82 years of Sprite, endlessly.

This fire is so hot that there is no boundary, and the information bombardment is overwhelming, and almost everyone knows about it.

However, the 82-year-old Lafite has not been sold out for decades.

Fan Yang implanted Lafite's brand and told the two British gentlemen.

After listening to the two of them, they laughed, they have lived in Hong Kong for decades, and they are successful entrepreneurs and upper-class figures, how could the two not know it.

After listening to Fan Yang's story, he said with a smile: "It seems that we have found a real partner, I suggest a toast." ”

Fan Yang said modestly: "Some shallow knowledge, it's not a big deal. ”

"No, no, no. Portland shook his head repeatedly: "You have once again won our recognition, you have always amazed us, what a wonderful young man, you also have a magical eloquence, I appreciate you, successfully dispelled some of my concerns, congratulations." ”

Stretch out your hand to Fan Yang.

The two formally shook hands again.

Fan Yang only said that it was a coincidence.

It's crooked.

He knew that Portland was always scrutinizing himself.

It has been covered by clouds and fog, taking a train from Lianyungang to Beijing, and then flying to Urumqi, just a Turpan rose, and then prevaricating itself.

The real purpose of their coming, they don't know anything.

Unexpectedly, Lafite, who hit the bottle of 82 years old today, added two points to himself.

It's not bad.

smiled: "Can those two gentlemen reveal some in advance, what is the plan?"

(//)

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