Chapter 30: Box Office and Word of Mouth (4/6)

"First of all, I would like to thank the space agency for its help, and we found the space agency before the film was launched, hoping that they could help. ”

"After all, "Gravity" is not a science fiction movie like "Transformers", and it must be reduced in the places that are not in line with the actual situation, NASA is an authoritative organization, and if you can get their support, from preparation to shooting to post-production, it will definitely reduce a lot of unnecessary trouble. ”

"They readily agreed, including in the creation of the script, as well as the picture of the sky looking up at the earth..."

Beijing, Seventh Cinema, Lu Xiaoran continued to say the lines that had been repeated several times...

"Why do you want to make a sci-fi film?"

This question again, Lu Xiaoran sighed secretly, made a thinking look, and then said: "I think it's time, I'll be honest, science fiction genre films are different from other types of films, they must be backed by national strength! Only when the country is strong enough can it be possible to make science fiction films in the real sense." ”

"Only when our astronauts really go to the sky and tell the story of the Chinese at the space level, the audience will not think that we are making up." ”

"Otherwise, even if you say it's something that happens in the future, they won't have a sense of substitution!"

"And, to be honest, if I don't shoot, I don't think any other director will, I'm not afraid of failure, and I have enough financial support... I don't have any other hobbies other than movies, so five years ago, I wrote the script for Gravity and gathered people..."

Roadshow, the questions asked are similar, although Lu Xiaoran has answered countless times, but he still has to pretend to hear such a question for the first time and answer patiently.

"Why go to the North American premiere?"

Yo, that's a new issue!

"The main thing is to use the word of mouth in North America to suppress the voices that are not optimistic about our side..."

"Not optimistic?"

"I remember last year, a well-known film producer answered a reporter's question, 'Why can't we make a good science fiction film?', and his answer was, 'Because a good script can't pass the review at all'... I thought it was ridiculous at the time, you couldn't make a good work yourself and put all the blame on the censors, but his idea represents most of the domestic filmmakers, even if Orange has already made "Source Code" and "Moon", but in their opinion, these two are not science fiction films!"

"I don't bother to argue with them, so I will go to North America to release it first, and only success in North America can shut them up!"

"Thankfully, I made it!"

The reporter's eyes lit up: "Can you tell me who said that?"

Lu Xiaoran pretended to hesitate: "This..."

Chen Zhixi grabbed the white: "Huang Zhonglei!"

“… Well, that's what he said, I made "Gravity", and now I am preparing "The Wandering Earth", and then "The Martian", "Ball Lightning", just to prove that some people don't understand movies!"

I believe that Zhou Xingchi should be very happy after reading this sentence, and the judge knows more about movies than Mr. Zhou...

"Director, how much do you expect Gravity to end up at the box office?"

“… It's hard to say now, but the North American results have exceeded expectations, let me be bold, the global $500 million result is just the starting point!"

$500 million worldwide...

Just the starting point?

Originally, I wanted to refute it, but the North American box office of "Gravity" was $50 million in the first weekend, which is generally a big hit in North America, and it must be a big hit overseas...

With Lu Xiaoran's appeal, it is not a problem for the mainland to break 1.5 billion, and with a slight calculation, 500 million US dollars is really just the starting point!

……

At about eleven o'clock in the evening, Lu Xiaoran and his group ended the last stop of the roadshow, took a car to the airport, flew to Shanghai, and ran to the cinema line in Shanghai early tomorrow morning...

Leaning back on the back sofa and putting her head on Sugar Candy's thighs, she helped massage her head while asking softly, "Are you tired?"

“… Don't be tired, and you don't need to use your brain, unlike running propaganda in North America, you have to think about whether you will say the wrong thing, you can't offend the North American market, you can't forget this, and you have to think about how to answer decently, that's really racking your brains!"

“… You've got gray hair!"

"Really, help me pull it out!"

Lu Xiaoran doesn't care at all, she is 31 years old, it is normal to have white hair on her head, and she is not full of silver hair...

Sugar Candy almost cried in distress...

"What's there to cry about, I'll rest when I'm done with this... No, I still have a movie to film..."

"What's the play? Can you stop being so tired?"

"It's the "Darling" I told you about before, about abduction..."

Sugar nodded to indicate that she knew.

Lu Xiaoran continued: "This play is very simple, it mainly depends on the actors themselves, I just sit behind the monitor and watch them!"

"Then you enter the group again, I'll accompany you!"

“… Okay..."

The little couple chatted about it, and Chen Zhixi, who had been hiding next to him and silently chanting 'I don't exist, I don't exist', finally found a chance to speak: "The box office on the first day was 220 million, and we got off to a good start!"

Tangtang opened his mouth slightly, and said, "220 million... It's amazing!"

"Sure enough, China is my home field, and I spent 40 million US dollars in publicity in Laomei, and the highest in a single day was only 23 million US dollars, and it exploded on the first day on my own turf!"

Sugar Candy: "... I'm going to tweet this sentence!"

"What is there to tweet about this? I just sighed..."

glanced at Chen Zhixi: "What about word of mouth?"

"Good word-of-mouth, orange word-of-mouth 9.9 points, Douban: 8.2 points..."

"That's a good idea!"

"Douban only has 8.2 points?

Tangtang clicked on the Douban on his mobile phone and took a look at the bad reviews of "Gravity":

'This plot is also too 'complicated', Nima is also called a movie?'

'Five stars are too many, one star is balanced!'

'The first time I fell asleep in the cinema, I slept so comfortably!'

"What do they say?"

"It's normal, most audiences around the world watch movies just TV series thinking, they must have characters with character, they want ups and downs in the story, they want sugar and no knives, no matter what, they must put the "plot" on the bright side in the first place: what did someone do what did what said what happened in the end. "Gravity" has no made-up, complicated story, and they feel dissatisfied, understandably..."

Chen Zhixi didn't think so: "I suspect that someone deliberately smeared it!"

“… This movie has the support of the space agency, and the North American results are all kinds of records, how to discredit it?"

"Look at Weibo yourself!"

Lu Xiaoran took the phone... It's a film review of "The Beijing News": "Gravity", fail!

content, Lu Xiaoran didn't read it, anyway, if you want to pick thorns, Lu Xiaoran herself can degrade "Gravity" to "The Hedgehog of the Center"...

Just because the story is thin, Lu Xiaoran can write a review of tens of thousands of words!

He didn't really care about that, but he thought, 'What's going on with the Beijing News?'

There are not a few orange-based media, and generally media like "The Beijing News" will not suddenly jump out to target Lu Xiaoran's movie!

The only explanation, someone paid for it!