Throughout the history of global films, box office champions always belong to big-budget movies, and often these movies belong to Hollywood.

Domestic films can only use the three periods of domestic film protection month, New Year's Day and Spring Festival to win more box office by having no or few Hollywood movies...

The genres are also comedies and youth films, including new traffic series that were added later.

It's not that these movies are bad, there are a lot of great works, however, this is not the normal situation!

Big productions win high box office, and that's what mainstream commercial films should be sure of.

"Outwitting Tiger Mountain" and "Raiders of the Lost Ark" are big productions with big investment...

But the production budget of these two films is also within 300 million, and compared with the total box office, it can definitely be regarded as a small and large!

"Gravity" is different, this is a big production with an investment of 150 million US dollars, and if it succeeds, it proves that industrial films can work in China!

That... What about other studios?

How to fool the capital?

How to fool the market?

In the past, they could still point to "Wu Ji" and "1942" and say: 'It's not that we don't want to make big productions, it's just that big productions have failed...' and come to the conclusion: 'Domestic audiences don't like big productions...'

Or even say 'audience garbage'...

Is that subconscious 'audience garbage, so I just need to create a little garbage to get a high box office?'

So, they really want Gravity to lose money!

The problem is that the box office of "Gravity" on the first day was 220 million, and the final box office started at least 2 billion just by looking at the mainland box office, which means that big-budget movies, as long as the cost is controlled below 100 million US dollars, the script can do well, and the cost can still be recovered!

When Lu Xiaoran did this, he was cutting off his back road!

Also, the special effects of "Gravity" are so advanced that even Cameron said that it 'represents the most cutting-edge technology in the movie'...

Then if we use the five-cent special effect to fool the audience in the future, will they still be fooled?

Therefore, it is normal for them to pay for media smears.

Lu Xiaoran couldn't figure out what Orange's propaganda department actually let such a report hang on Weibo?

Don't have any money?

Not enough connections?

Zhang Jin explained: "Ours has netizens mobilized and let them have a channel for catharsis!"

“… You see, most of the fans are supporting you now, but will these fans buy tickets?"

"If someone smears with malicious intentions, there will be real money to support it, otherwise, it will be all praise, which is not conducive to the marketing and promotion of the movie!"

Lu Xiaoran pondered for a moment, and then advised: "Don't mess up!"

"You know, we've been staring at it!"

……

Sugar candy still posted that Weibo - just now Lu Xiaoran said, 'Sure enough, hiccups are the home field, Lao Mei's highest single-day is only 23 million US dollars, and on his own territory, it exploded on the first day!', thank you!

Lu Xiaoran reposted Tangtang's Weibo, and added by the way: "Thank you, it is because of your support that I dare to take a risk, let's talk about my feelings after watching "Gravity"!"

In fact, Teacher Lu really wanted to say: 'Where did the group of people who were not optimistic about Lao Tzu die before?' Doesn't it mean that Chinese can't make science fiction movies?

Insert a sentence, the most annoying stalk is'When God sowed his face, only the Han people played an umbrella!', I especially provoked my mother to provoke Fake, don't bring your own ugliness with the nation, okay?

……

"Thin plot?"

"A work with an outrageously simple plot can make you crazy to substitute, and that's what makes the movie so successful!"

At the roadshow the next day, sure enough, a reporter asked about the bad reviews, and Lu Xiaoran said that he didn't care too much: "It's normal, in fact, I also thought about this problem when I was preparing to make this movie, so how to let that everyone enter the cinema?"

"We used the method of still photography, long lens 3D + IMAX camera, after this shot was made, I was a little excited, it was so beautiful!"

"Then do you think these people's evaluation of "Planetary Gravity" is not objective?"

"Movies don't have an objective aesthetic, and different people have different opinions. When watching movies, some people focus on the plot, some focus on acting, some focus on special effects, some focus on character building, and some focus on philosophical concepts... Everyone's focus is different, to respect the way others appreciate, of course, if most of the audience does not approve, it means that there is indeed a problem, and the current situation is that most of the audience is very satisfied... So, I'm happy too!"

"Then the Beijing News thinks that "Gravity" failed, what do you want to say?"

"You said that comment... I just asked, if "Gravity" was a Hollywood movie and the main character was American, would he still say that it was a bad movie?"

"Some people have been kneeling for a long time and can't stand up, and some media are the same!"

When Lu Xiaoran answered, the expression on his face was very natural, even smiling, looking like a joke.

But in the eyes of the reporters in the audience, this is the breaking point!

……

After this word was spread by the media, it changed its flavor, and it was taken out of context as 'You say my movie is not good, then you have been kneeling for a long time'...

Then a bunch of critics criticized "Gravity" and even directly said, 'This movie is not a science fiction film, at most it can only be considered a documentary!'

You argue with them and say, 'When you say this, it's documentary, so you try to make one!'"

And then back to the common phrase 'Evaluating a movie refrigerator, do I have to be able to refrigerate it?'

Hey, after "The Dangerous Way to Capture the Treasure of the Broken Piece", you will know the level of Director Luo, who is known as the No. 1 film critic - 2 points on Douban!

Lu Xiaoran doesn't care much about bad reviews, as long as it's not malicious smearing...

And now these people don't represent the mainstream movie-watching group at all - after winning 220 million on the first day, they will get another 180 million on the 25th, 160 million on the 26th, 160 million on the 27th, 180 million on the 27th...

The first weekend arrived, and there were no new films released at all...

Sure enough, in the first three days of the first weekend, he took another 600 million box office, and in the first seven days of the first week, the cumulative box office successfully exceeded 1.3 billion!

And according to word-of-mouth and trends, it is impossible for this movie to have a big decline!

The North American results of "Gravity" are also out - ten days after its release, the cumulative box office is close to $120 million...

In the same period, the overseas results were released, most of which were released simultaneously in North America, and in ten days, the overseas revenue was 160 million US dollars...

Globally, the ten-day box office is close to 450 million, and the cost has been recovered!

And the trend is solid, at least until November 5th, there will be no obstacles!

Why November 5th?

Because on November 5th, "Interstellar" was released...

However, before that, Lu Xiaoran had already determined his status through "Gravity"!

The film industry follows the cruel laws of the market, whoever decides the business and box office will occupy the mainstream of the film industry, and whoever does not comply with it will be eliminated by the market, which is an eternal and universal truth.

What's more, "Gravity" is a movie genre that is completely built in accordance with the deployment of industrialization.

Let's put it this way, "Gravity" has been featured in the "People's Daily" twice in a row, and even appeared in the "Bell Column"!

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