Lu Zixin came directly to Liu Tong's office and asked him to find the company's relevant performance information in the past few quarters and check it.

Liu Tong, Zhu An, and Yue Hui, a vice president promoted by Liu Tong, all stayed in the office and explained the company's operations to Lu Zixin.

"I took a cursory look and it seems that the company's business has been declining since August last year. What is the reason for this?" Lu Zixin asked.

Liu was a lot whiter than before, and he was a little fatter, but he still spoke very calmly. He explains, "In the early days of our company, it was mainly the mobile game of God of War, and then the online game. At that time, it was the hot market for chicken games, so the performance rose rapidly. ”

"After more than half a year, things are different. ”

"At that time, it was the time when Hongxin was developing cloud hosts and smartphones, and we mainly made online game accelerators and Hongxin game platforms. ”

"During that time, the business was also growing rapidly. We've launched some games and we've secured some users. ”

"By June of last year, our revenue from games was significantly lower than that from gaming platforms. The market share of games has also been compressed by Netone, Penguin, etc., and has gradually decreased. ”

Lu Zixin also read the report they submitted, the popularity of the chicken game has been declining, and with the continuous optimization of the chicken game by Wangyi and Penguin, many users have been diverted. So in this area, it is normal for the turnover of Hongxin Games to decline.

"Why hasn't Hongxin made a new hit game in this time?" Lu Zixin questioned.

Liu Tong looked at each other, and his face was a little unbearable. Zhu An said embarrassedly: "Our company is not bad in terms of game production technology, but it is indeed a little weak in terms of market control and creative trends, which is not as good as those old game companies." ”

Yue Hui added: "In fact, we launched two games last year, which were well received by the market, one is the mobile game "Haoyue Ling", and the other is the new open-map gunfight online game "Future Soldier". ”

"Well, then why didn't these two games get started, and what went wrong with the operation?" Lu Zixin's question made Yue Hui a little nervous.

After all, this is the boss of Hongxin Group, the boss of the boss!

He said: "Mr. Lu, it may be because of our insufficient investment in operation and the pressure of competitors, so these two games have not been made. ”

Speaking of this, Zhu An said with some dissatisfaction: "Mr. Lu, look at this information!"

"Less than half a month after we launched the mobile game "Haoyue Ling", Penguin Games launched the mobile game "Ancient Legends" of the same type, and two months after the launch of the "Future Soldier" online game, Penguin Games launched the same type of online game!"

"They already have a large number of user resources, plus promotions and promotions, which have pulled more than half of our users away at once......! It's really hard to do!"

"Is this the reason?" Lu Zixin looked at Liu Tong, Liu Tong also nodded, and sighed helplessly: "If a game company has several times the user resources of yours, and can be cheeky to follow your works, then there are really few people who can compete with them!"

Liu Tong is mainly talking about penguin games, although other game companies also have the problem of following the trend or copycats, but the volume is not as large as penguin games.

"Of course we have problems. Zhu An reflected, "Last year, Netone Games made two popular mobile games. Penguin Games has made five games, acquired four small game studios that are popular at home and abroad, and with their own game accumulation, they are indeed a lot ahead of us!"

Hearing their explanation, Lu Zixin nodded in agreement and said, "If it's this reason, it's understandable." ”

The opponent is the world-class game overlord Penguin, and it is normal for the red letter game to be surpassed. After all, every game has a lifeline, and the original "God of War" has been half cool, and Penguin Games has made a comeback and occupied an absolute market advantage.

"Have you ever thought of any countermeasures that can change this situation?" Lu Zixin asked.

"Thought. The three of them nodded, and Liu Tong said: "According to the current market situation, the game needs a novel model or creativity. ”

"Nowadays, many users prefer some simple and easy-to-operate games, which requires game makers to observe the market and their own creativity. We can't guarantee that, so we can only do our best. ”

"But in the other direction, with the player's understanding of the game and the improvement of hardware equipment, the realism and experience requirements of the game are also improving. For example, the current VR game is a good direction. ”

"I talked to Mr. Xie who is in charge of Hongxin smart glasses, HX, glass can fully carry advanced VR games, plus the upcoming completion of the 6G network laying, the VR game will become easy to use for all, you can experience it at any time, and it is definitely a feasible thing to play the game!"

"Since we can't compete in the traditional game market as Penguin Games, it is better to transform the main direction into virtual reality games, which may have a miraculous effect!"

Zhu An also nodded and said, "Mr. Lu, as early as a few months ago, we were ready to start developing VR games. When the successful trial of the Sky Web project arrived, our confidence was even stronger!"

"Faster network speeds and ubiquitous coverage allow players to play VR games from anywhere. This eliminates traditional clunky devices and network limitations, and VR games have an immersive experience that no other game has!"

Lu Zixin thought for a while and said, "The direction you said is indeed no problem. Hongxin's Sky Network can spread all over the world within three years, and users all over the world can enjoy ultra-high-speed network services. ”

"The hardware configuration, Hongxin is also improving, chips, sensors, and intelligent systems. ”

"I support this, has it come to fruition?"

"A little, but not very mature. Liu Tong said, "We tried to develop two VR traditional VR games, but we felt that the market competitiveness was not enough, so we did not launch them. ”

"Let me see. Lu Zixin was also curious about what the VR games they developed were like.

"This is going to be experienced in the experience room. ”

Lu Zixin came to the experience room, where some equipment was placed. For example, a 360-degree omnidirectional walking machine for VR games, assisted experience seats, and so on.

These devices are bought from abroad at a large price, or specially customized.

Lu Zixin first sat in the auxiliary experience seat, in front of the seat, there are steering wheel, accelerator, brakes and other auxiliary devices, the first game is a traditional racing car game, but from a VR perspective.