Fantastic Beasts and Where to Find Them is a new work by J.K. Rowling, following on the Harry Potter series...

"Harry Potter" has been popular all over the world for 20 years, and the global box office has exceeded 7.8 billion US dollars!

Warner wants Fantastic Beasts to recreate the miracles of Harry Potter!

The equivalent of "The Hobbit" to "The Lord of the Rings", "Star Wars Prequel" to "Star Wars"...

Big proposition: IP linkage brought by IP!

"Fantastic Beasts" is the linkage IP of "Harry Potter", sharing a world view.

In fact, in a high probability, it is difficult for the continuation of IP to surpass the former's achievements.

The achievements of the people on the shoulders of giants can easily be understood as achievements obtained "because of the blessing of the giant's aura" - of course, this premise is that the latter is essentially good enough, otherwise the previous work will be directly scolded!

"Fantastic Beasts and Where to Find Them" is difficult to achieve in Harry Potter, because the former is so glorious, and it is difficult to surpass the achievement of selling more than 500 million books worldwide...

And fans to the movie is usually not very friendly to passers-by and audiences...

If it was before 2010, Lu Xiaoran might have been a little worried, but now...

The number of screens is sufficient to meet the viewing needs of different audiences.

By the way, many Harbin fans scolded Hua Yi for pushing "Fantastic Beasts" to November 28...

This must be explained, it is really not Huayi, but the warning line that must consider the proportion of domestic movies at the box office...

……

This year's Lunar New Year stalls, the battle is too fierce, and it has almost started in November!

In China and the United States, a bunch of movies are concentrated in the year-end release.

"The Great Wall", "Doctor Strange", "Billy Lynn", "I Am Not Pan Jinlian", "Fantastic Beasts and Where to Find Them", "The Martian", "The Ferryman", "Railway Flying Tiger"...

And, of course, Star Wars...

By the way, it's a strange thing that "Star Wars Story: Rogue One" doesn't seem to have much publicity in China...

Do you think that "Star Wars 7" has been released, and China already has enough Star Wars fans...

Enough fan base?

Or do you think that Zhen Dan and Jiang Wen have joined the movie, and the Chinese box office has stabilized?

I didn't look for a small fresh meat promotion, let alone a marketing account - so, there really is no marketing account for spontaneous promotion...

Back to "The Martian", "Your Name" is an animated movie, and it is also an animation of Japanese benzene, how much box office it can have, it completely depends on word of mouth, and the company spent most of its resources on the promotion of "The Martian".

Materials, posters, these hard promotions are of course indispensable...

also arranged a variety show promotion for Lu Xiaoran - "Lu Yu has an appointment - a day trip for big coffee"

……

The so-called "Big Coffee One Day" is actually an interview in the reality show mode!

In today's era, new models of programs are constantly emerging, and traditional talk programs are inevitably facing an urgent need for transformation.

The ratings of "Lu Yu Have a Date" have dropped to 0.1% - this is no longer a question of whether to transform, how to transform!

After comprehensive consideration, "Big Coffee in a Day" was launched, breaking the spatial limitations and performance forms of traditional talk shows "sitting in the studio", and extending the entire camera perspective to the life and work scenes of the interviewees.

The ratings and popularity are quite okay, and the first issue invited Lao Wang, but he failed to leave a shocking remark about setting a small goal, but the local tyrant's style is still surprising...

They took the initiative to ask for an interview with Lu Xiaoran.

The propaganda team thought about it for a while, and then agreed, right at the Orange Film and Television Base...

After the meeting in the morning, I called Lu Yu to inform him that the team had arrived at the studio and proposed the idea of entering the shooting, but Lu Xiaoran did not stop it...

There are 6 studios that have been built in Orange Film and Television Base, ranging from 1,000 to 6,000 square meters, including 1 6,000 square meter studio, 1 5,000 square meters, 2 3,000 square meters studio, and 1,500 square meters studio, all of which are designed with the highest global standards and basically meet the needs of different crews for studios.

It is planned to build 10 major studios, which are currently only enough to supply the company's crew...

At the same time, the digital audio-visual center is also in the film base, covering an area of nearly 10,000 square meters, which includes a sound building, a visual effects building, an editing building, and is equipped with full-process post-production facilities.

The crew can directly transfer the footage to the digital AV center for editing after shooting in the studio.

By the way, this film and television base is a key support project in Beijing, and the government fully supports the production and filming of film and television variety shows here...

"Is this the space base?"

Lu Yu was surprised to see the built-in 3,000-square-meter studio, and a bunch of people were building a space capsule...

The person in charge said: "This is the capsule used in "The Martian" and "Luna 2: The Clone Wars", and we want to build something on this basis for the space scenes of "The Wandering Earth"!"

“… How long does a capsule take?"

"For a month and a half, we have a complete props industry chain, and the scenery workshop has a special processing and production department, we can make models of whatever you want!"

"That's amazing!"

"It's okay... Studio 1 is the most powerful, and now it's building the scene of the Six Hells..."

"Six hells?"

"It's the planned 'Walking with God' trilogy... No visits are allowed there!"

Lu Yu: "Why?"

"Keep it a secret..."

"Okay. Lu Yu then asked: "In such a big place, every studio has a crew?"

"That's right, Studio 2 specializes in filming the web series "Ghost Blowing the Lantern"... No. 4 is building the scene of the trilogy of "Touching the Golden Captain", and No. 5 is the resident studio of TV dramas, and a bunch of TV series are queuing up to use... No. 6 is dedicated to variety show recording, and "Tucao Pie" and "I Am an Actor" are all recorded in it..."

After visiting for half an hour, Lu Yu and his team went to the office building, and Lu Xiaoran had already arrived...

……

After a simple greeting, Lu Yu and Lu Xiaoran sat in the living room, and the staff served a pot of tea, and then left...

Lu Yu: "You invested here?"

“… We're responsible for half of it, and the rest is financed!"

"Why do you want to make such a film and television base?"

Lu Xiaoran: "Just go to Hollywood and you will know, you want to engage in film and television industrialization, this is a necessary condition! It not only needs professional talents, standard process operations, but also needs professional technology and equipment as basic support! I can do it, of course I want to do it!"

“… You've got a lot of feelings!"

"It's not feelings, it's actually a kind of helplessness. ”

"Helpless?"

"Hollywood has the ability to embrace all rivers, and all the excellent elements such as kung fu elements of Hong Kong films have been absorbed by it, and after absorbing it, it will kick it away, Chinese movies are still very good, but if you keep shooting low-budget movies, you will still repeat the mistakes of the past like Hong Kong movies in the end. ”

"When I came back, I knew we had to make blockbuster films, especially heavy industry sci-fi films!"

"Because if you don't have that, you're probably not going to see Chinese movies in about 10 years, because we can't compete with Hollywood movies of the same level. ”