I really want to lock myself in a small dark room and write 10,000 words before I can eat a mouthful!)

"The Martian", Lao Lu has seen the finished film, and he is full of confidence!

2.5 billion is not a problem, there is no rival in the same schedule...

"The Ferryman" and "I am first and foremost a father - Railway Flying Tiger", according to the words of the big golden retriever, are all bad movies!

Don't worry!

However, movies are not filmed and released, you have to promote and attract the audience to watch them!

Yes, the influence of word-of-mouth on movies is becoming more and more important now, but publicity is also very important!

Movies are different from other things, they belong to a special kind of consumption, and his consumption method is one-time and experiential - buy tickets first, and experience them later!

The current audience is so smart, whether the movie is worth watching or not, they will weigh it in their hearts!

Before entering the cinema, no one knows if the money is worth it, everyone can only guess...

Of course, at this point, Lu Xiaoran has the advantage - his name belongs to the golden signboard!

That's going to have to be publicized.

According to the general industry theory: the success of the movie box office, publicity accounts for 30%...

But Lu Xiaoran thinks... It's too fast...

"The Martian" will be released on December 16th, and today is only November 18th!

"There's no need to be in such a hurry!"

"The Ferryman has started a national campaign..."

"That's a bad movie!"

"Whether it's a bad movie or not, people are making a noise. ”

“… Okay, okay, you look at the arrangement..."

How can you run publicity?

Roadshows, interviews, variety shows...

……

Lu Xiaoran did not express any opinion on the sixth master's remarks, but he has made it clear on the Internet.

Most people think that Liuye's move is to use the grievances in the industry as an excuse to expand the influence of the film, increase the traffic box office, and even hope that under the pressure of public opinion, Wanda will be forced to increase the film schedule, so as to get better box office results;

Some people also think that the sixth master has no confidence in the quality of the film and foresees that the box office will not be good, so he brought out the situation of Wanda's low film schedule and found someone to take the blame in advance.

Then many people who are closely connected with Huayi believe that they should respect the work itself, abide by the laws of the film market, and arrange films reasonably according to the quality of the work.

The so-called reasonableness is the meaning of scheduling more films for "Pan Jinlian"...

The people who eat melons laugh at the sixth master...

Why are netizens so disgusted with the sixth master?

It's too much of a criminal record!

"Private Custom" tore the film critic, "If You Are Honest, Do Not Disturb" tore black fans, "Assembly" tore the organizer of a film festival, "1942" tore the audience, "Pan Jinlian" tore Wanda... By the way, "Lao Paoer" also tore up "Villain Angel" in the same schedule...

Also, Sparkle Roll Cinemas gave 70% of the film schedule to "Pan Jinlian"...

Didn't he himself maliciously impact other excellent films?

There are also market laws, the market is a fart, and both sides are capitalists with profits!

As for a bunch of people talking about the Paramount Act, it is even more unreliable, because the monopoly is far from being concentrated, and it is not the time to really oppose it, and this has to wait until a large number of small and medium-sized film companies without the background of large distribution companies simply can't enter the theaters, and when they are forced to die, they will naturally unite and toss the topic of vertical monopoly in the industry.

However, the leaf Ning mentioned on the sixth master's Weibo is a small wall skin...

This is a clear underestimation of Ye Lemon's ability!

He is a big issuer that is in short supply in the industry!

Add a big word, which means that the qualifications and abilities can convince everyone, can attract resources from different families, and put them together to do things, to put it mildly, this is the status of the leading big brother!

If Hua Yi hadn't started too quickly, Lu Xiaoran would have wanted to dig him...

In a word, Wanda, as the original leader, did not have a good start, and he had to do things in accordance with the Basic Law, and arranging such a small number of films obviously belonged to hurting the enemy by 1,000 and causing 800 self-damage.

Liuye's Weibo is indeed self-hype!

But how much do outsiders know about this?

No one knew what was going on, so they hurriedly stood in line...

Lu Xiaoran is a little afraid of the scarf now - it is an accelerated world that is either me or the enemy, desperately standing in line, if you are not extreme, someone will help you to be extreme!

It's too difficult to just talk about things.

……

After the release of "I Am Not Pan Jinlian", the box office was not very high, 205 million in the first weekend, and the word-of-mouth was not very good...

The weekday box office dropped directly to 20 million, plummeting 62%, of course, it must have accounted for the top of the box office list, "Embroidered Spring Knife 2" had a box office of 14.6 million on the first day of the next week's week, and the cumulative box office exceeded 480 million...

company, Brother Song asked: "The box office of "The Great Wall" is 1.48 billion, do you want to make some moves?"

“… No, the whole world is watching..."

It is not an exaggeration to say that the North American box office of "The Great Wall" is 148 million US dollars, and it is still in theaters, it is estimated that it can be 160 million US dollars, the Chinese box office has reached 220 million US dollars, and the global box office plus a piece of more than 600 million US dollars, if it is lower, it should be 650 million US dollars, which has already ranked among the top 11 of the year, and the final box office is comparable even if it can't beat "Doctor Strange"!

Blockbuster of the Year!

Sino-American co-production!

At this time, if you make a small move, you will definitely be peeled, and then it will be a mockery, which is very bad for "The Great Wall 2".

"Your Name. is scheduled to be released on December 1, and this movie has sold very well all over the world, with a box office of $28.26 million in South Korea and more than $200 million in Japan..."

Across Asia, animated films are among the top 10 at the box office, with Japanese benzene occupying 9 of them.

Five of the top 10 were taken by Hayao Miyazaki, with producer Ghibli also leading the pack with six titles, the theatrical version of Pokemon, which set off a movie-going craze at the turn of the century, and Doraemon: Walk with Me, which was released in 2014 on the occasion of the 80th anniversary of Fujiko Fujio's birth, was also in the top five...

By the way, the only exception is "Journey to the West: The Return of the Great Sage", which set off a frenzy of movie-watching in the summer of 2015, and is currently temporarily ranked 8th on the overall list...

Unfortunately, only Russia ($53,100) and the United Arab Emirates ($39,600) have box office statistics overseas, and other countries and regions basically buy the copyright and sell it directly to TV stations, and it has not been distributed...

Makoto Shinkai is known as another master of animated films after Hayao Miyazaki, "Your Name. 》Global Promotion...

Lu Xiaoran was very calm: ""Five Centimeters per Second" is very popular at Station B, and "Your Name" is announced to be aimed at Station B..."

“OK！”

“… What are your box office expectations for this movie?"

"Don't lose to "Big Fish"..."

If you don't lose to "Big Fish", that's 600 million up...

But this movie is not very easy to promote...

"It's okay, this mainly depends on word of mouth, and it is enough for us to get 15% of the film schedule in the early stage!"

Zhang Jin shook his head: "... Difficult!"

“… What's wrong?"

"Fantastic Beasts and Where to Find Them", "Moana", "Miss Pei's Fantasy Castle"... Three Hollywood imports will be released soon..."

Lu Xiaoran rolled her eyes: "... We now have 55,000 screens... And how do you know that Hollywood imports are going to be popular?"