Chapter 296: Layout in advance
This Samadhi True Fire Investment Company is naturally Lu Yan's handiwork.
The Su family has always had the idea of marriage, and Bao Bufan also has the idea of investing with Lu Yan.
However, the chip industry is a notoriously large investment and slow to produce results. Bao Bufan didn't want to take that risk, so he asked Lu Yan if there was any good project, make some money, and everyone would do it together, and Lu Yan thought of takeout.
In fact, before the group buying website, he wanted to do takeout.
But after an actual investigation, I found that the takeaway industry only entered the heyday of burning money from 2013 to 2015, which is not unreasonable.
In terms of users, when ordering food with the mobile phone software APP, they can see the menu and see the pictures. The feeling is naturally much stronger than a small card, and it is also stronger than ordering food by phone call and text message.
In terms of merchants, the popularity of computers is a problem, and the era of smartphone orders has not yet arrived.
At this time, if you spend money to enter the takeaway market, it will not be a step ahead. It's two or three steps faster, and you may not wait for spring to come, and you will hang up first.
Lu Yan's idea is the layout, Meituan's side, there is a food delivery project department, but it is only for the sake of cultivating talents and early publicity.
There are not many funds, and there are not many employees, and there are only teams in Jinling and Beijing. Don't ask them to make a profit, just make a break, don't lose too much.
's own takeaway projects are all temporarily raised. On the side of competitors, they naturally pay attention to it from time to time.
Although the takeaway war is not as tragic as the "Thousand Group War", Zhang Ahao can make Ele.me one of the top two in the takeaway market, and he is also a person with perseverance and ability.
It is unrealistic to expect this person to quit halfway through and do something else.
Moreover, even if you are not hungry, there will be other competitors, if it is a powerful person that Lu Yan is not familiar with, maybe it will be even more troublesome!
As a result, there was a Samadhi True Fire Investment Company established by Lu Yan, Bao Bufan and Su Quinoa, and Su Quinoa, who has the most beautiful school flower in Fudan, was pushed to the front.
When Su Quinoa was in school, she was quite low-key, and most people only knew that her family was very good, but they didn't know the specific origin.
Zhang Ahao is from a local merchant family in Shenghai, but he knows that this beauty's father is the clothing boss Su Bingzhong, and her mother is Xue Lianxing, the boss of "Su Guifu", who can be called the top rich second generation.
Zhang Ahao's mind turned, and he saw that Su Quinoa was well-dressed and beautiful. His image is sloppy, and his hair is still a little wet.
said: "Akang, you receive Miss Su, I'll sort it out!"
Su Quinoa chuckled and said, "Mr. Zhang, don't be restrained, you look good now." In fact, before coming here, I also went to Xiaoyezi Takeaway to see it!"
Zhang Ahao was reckless after all, and said with a smile: "Okay, then I won't make those false things!"
I found a towel, wiped my face and hair, and sat down opposite Su Quinoa. Seeing that the female assistant and the male driver brought by the latter were standing, he hurriedly said, "You guys also sit!"
But after saying that, I realized that there are so many places to do in this room.
Get up and say, "I'll go get two stools!"
The older driver smiled: "Don't worry about us, it's important for you to talk about business!"
Zhang Ahao was a hero, and when he bowed to the corporal, he said with a grin: "Hey, what line have you been standing!"
After that, he went to find two stools and came back, asked Su Quino's driver and assistant to sit down, and then said to Su Quinoa: "Miss Su, how much do you know about the food delivery industry?"
Su Quinoa said with a smile: "I have done some research, and I have seen that there are not many domestic takeaway companies, most of them are limited to one city, and it is difficult to go out and become bigger and stronger!"
However, with the development of the mobile Internet, I believe that in the future, there will be good development!"
Zhang Ahao said: "We think so too!"
Su Quinoa asked: "Mr. Zhang, can you talk about what you have done in the development of the company, and the external business model is the core key to success?"
Zhang Ahao sat up straight when he heard this, although this so-called Samadhi True Fire Investment Company was not quite the same as he expected, but he still had to answer it well.
In his vision, Ele.me was going to be listed on the NASDAQ. Then attracting foreign capital will be more conducive to the company's listing.
However, in the process of development, domestic capital is also good. Leaning on the big ship of the Su family, the company's development will not be bad.
After thinking for a few seconds, he considered the language and said: "In the takeaway industry, the business model is to expand the radiation scope of a restaurant by taking orders online and delivering food by delivery people.
Because under normal circumstances, a small shop can only radiate to the surrounding residents. With a takeaway platform and food delivery staff, the sales radius can be expanded to three, four, or even five kilometers.
It greatly increases the potential customers of the restaurant and frees them from the constraints of geographical space.
In terms of time, in the middle of the night, some people are hungry and do not want to go out to find food. Just buy instant noodles and bread to deal with a bite.
But with takeout, he can order food online, which naturally extends the effective film time of the restaurant.
From this point of view, the takeaway platform has helped restaurants increase sales, and naturally they can also charge a little commission!"
Speaking of this, Zhang Ahao said with emotion: "The people take food as the sky, and the catering industry will never become obsolete." As a supporting industry for catering, takeaway will surely flourish after the popularization of smartphones and mobile Internet.
At that time, we will occupy the Shenghai market first. In going to the whole country, one city after another is going to conquer cities. When the market share is high enough, it will definitely be able to go public and raise funds, bringing huge returns to investors!"
At this time, he also waved his fist fiercely.
Su Quinoa was a little stunned when she heard this, she came to invest in the takeaway industry, it was all Bao Bufan and Lu Yan's idea.
The money is not proportionally shared, and Bao Bufan has the most, taking 40 million. She contributed 24 million, and Lu Yan contributed 36 million.
However, the 36 million is not in Lu Yan's name, but is invested in the name of his mother Zhang Xiulan.
This is how an investment company with a capital of more than 100 million yuan came about.
Many details were secretly discussed by Bao Bufan with Lu Yan, and he only asked her to be the representative to invest in Eleme.
In terms of funds, the Su family and Bao Bufan can be mentioned, but Lu Yan's money can be mentioned without mentioning.
When Su Quinoa heard Zhang Ahao say this, he also felt that there was quite a lot of development, and at the same time said in his heart: "Under Lu Yan's Meituan, there is a takeaway project department, and he has to invest in other companies, is this going to bury mines in advance?"
said: "Mr. Zhang's eloquence is good, and what he said is really good. Can you tell us about your company's core strengths?"
Zhang Ahao laughed, stretched out his thumb and pointed at himself, and said, "I, or my entrepreneurial team!"
"Mr. Zhang is very confident!"
"The nine-story platform starts from the ground, and the journey of a thousand miles begins with a single step. In my opinion, there are three elements to entrepreneurial success, creativity, capital and team!
In fact, the ideas are all the same, and it is easy to plagiarize each other. Capital is profit-seeking, as long as there are signs of success on my side, in addition to Mr. Su, other venture capitalists will also come up.
Only the entrepreneurial team is different, and the idea of the original group of people has something to do with temperament.
My team is the kind of wolf team with ideas and execution!
If Miss Su invests in Ele.me, you will definitely make money!"