The use of star effect can certainly attract consumers to buy, but at present, in a state of tight funds, you can't always find a big star to make an endorsement.

In Han Chudong's view, even if he directly uses millions of dollars to make a movie and customize a special mask movie, like "The Queen Wears Pudara", it is better than giving hard-earned money to strangers.

Judging from today's vigorous feminist ideology, if you really make a movie like that, you may still have a chance to make money from the box office.

One earns money and the other spends money, and the gap between the two is huge.

I've had an idea in my head, but I don't have any plans for that yet. When you have enough money, you may be able to give it a try and use it to build up your company's popularity.

Colin Farrell.

As early as when he jumped from Estee Lauder to Rainbow Beauty, he knew that the next step would be difficult.

As a part-time worker, how can he despise or despise it, but he feels that with Han Chudong's plan, it is not easy to operate with less money.

According to Colin Farrell's idea, a city and a state should first win the California market and then continue to expand, and I always feel that Han Chudong's appetite is too big.

As soon as the new product came out, it first targeted the top 20 metropolises in the United States scattered in various states, in an attempt to establish distribution channels in multiple cities.

In this regard, he just wants to say that young people are easy to be impulsive and always feel that they can succeed in anything.

Mr. Colin Farrell is more optimistic about the mask products, but he does not think that there will be more blockbusters after the launch, if the initial investment is more and the return is small, there may be problems in terms of funds.

For this reason, he talked to Han Chudong, Han Chudong just smiled and said that he would definitely succeed, and directly blocked Colin Farrell's next suggestions.

If you want to ask Han Chudong where his self-confidence comes from, of course, you have to talk about the scene in his memory.

The implementation of low-end goods from the countryside to the city is easy to succeed.

But this time, Han Chudong wants to create a LV and Hermes in the cosmetics industry, and use the brand image to maintain high profits, so that it is easier to be recognized from the upper class.

For this reason, I did not hesitate to spend money to find someone, designed a very beautiful packaging box, and the mask packaging bag was also very elegant, and I invited an illustrator to help design the style.

In terms of advertising, it is also necessary to be targeted, so I talked to the employees of the marketing department about the placement of billboards, and wanted to find the most high-end and most traffic-oriented shopping malls in various cities, and spend money to rent directly operated booths and advertising spaces.

The troubles in the production process are almost solved, and when the raw materials are delivered and the production line is delivered, you can try to produce.

At present, Han Chudong is very uneasy about marketing, and today's temporary meeting was discussed for more than an hour, and the problem was broken up before they were busy.

The management of the new company is not perfect, and he, the boss, is personally trying to do his best.

......

Mr. Colin Farrell hadn't left yet, he came to Han Chudong and said:

"The production line has not been built, but in fact, we can already try to go to Rodeo Avenue and open a store for trial operation. I believe that we should be able to find the right small store, so that we can get the most direct evaluation, so that we can make marketing planning, adjust prices and advertising, and many rich women in Los Angeles like to go shopping on Rodeo Drive. ”

"Produce a batch of goods by hand?"

Hearing about this suggestion, Han Chudong was a little cautious.

Kiko Mochizuki distributed face masks for free in San Francisco, and asked them to give feedback after trying them out on the spot, but after all, it was a free thing, which inevitably affected the real feedback results.

The recipe and packaging are all right, and it won't be much trouble to make a batch out in advance.

"Yes, let's not use machines for production first, let's find a store, try to sell to the outside world, and sell to those rich women according to your ideas. Mr. Farrell said again.

“...... Okay! Anyway, I want to sell, just take the salesmen to exercise in advance, I'll go prepare now, get a batch of packages back!"

Instantly came the spirit.

Han Chudong called Ron in a hurry and asked him to prepare a batch of mask water raw materials first, the more the better, and then send it to Los Angeles by car.

I don't want to care about anything else, and ask a real estate agency to help find a suitable store, which is not too big, and the location must be good, close to the famous luxury store.

Hanging conspicuous billboards in the bustling downtown is also a good way to advertise.

If it weren't for the publicity, not many stores would choose to open their stores on Rodeo Avenue and Fifth Avenue, where the rents are so high that it is difficult to earn back the rent from store income alone, even Chanel, Givenchy and the like.

The secret of their willingness to lose money to maintain those stores lies in advertising space, relying on stores with every inch of land to maintain their high-end image.

In later generations, the ZARA brand took advantage of this to take a ride, and it also mixed with the wind and water, forcing the price to rise, but selling it at a civilian price, so as to attract consumers.

Originally, I was planning to rent some stores one after another, hang corporate logos and posters, but now I have advanced my plan to rent a store.

In the end, people hurriedly customized a batch of packaging bags, packaging boxes, and facial mask paper, and only ate lunch after they were busy......

It's past two o'clock in the afternoon.

Matthew Russell didn't come, but he sent a cartoonist himself to bring the first draft of the "Super Racing" comic to Han Chudong for a look.

Write a detailed draft first, and then draw pictures and fill in dialogues according to the plot, the drawing skills are enough, and it is only 20 pages of comics, which can be done in a few days.

I don't remember the last time I read a comic book, it seems to be called "Oolong Temple", the content is to depict the search for Qin Shi Huang Wannian ginseng, and now I remember it very interesting, and the specific plot is about to be forgotten.

The creator of the "Super Racing" comic is sitting opposite Han Chudong at the moment.

He read it carefully page by page, and always felt that the protagonist was very awkward after being replaced by a white teenager, but there was no big problem with the plot.

At the beginning, the protagonist is bullied at school, and after losing the car, his car is crushed.

Then his father, a racing researcher, takes the protagonist to his company to pick up a new car, determined to become the top 4x4 driver in the United States.

After Han Chudong finished reading it, the young cartoonist wearing glasses asked him in a worried tone: "I showed it to the children of my relatives first, they like it very much, and they want to continue to read the following story, if I can, I will improve it again, and then color and print it." ”

Some people say that Party A is like a scumbag, and he hurts himself a lot. Some people say that Party A is like a father, no matter how demanding it is, he must complete it on his knees and live with a smile.

When Party B met Party A, he was nervous in his heart, for fear that Han Chudong, the gold owner, would kill his hard work for many days.

The light sentence "to be modified" is a nightmare for countless comic practitioners, so I took a preventive shot and said in advance that I had read it to children, and they liked it very much.

Han Chudong is not a child, reading this kind of comic inevitably feels that the language and plot are naïve, shook his head and said: "That's it, thank you for your hard work, when the color is finished and the sample is printed, remember to send me a copy." ”

Hear this.

The young manga artist's face instantly brightened with joy.

For fear that Han Chudong would regret it again, he added "but ......", hurriedly thanked him and said goodbye, and left his office with a cigarette.

can probably guess what the other party is thinking, Han Chudong also thinks it's funny, if he really finds a problem with the plot, he will definitely not be so polite.

——————————

Two days have passed.

Kiko Mochizuki is back, with a statistically summarized questionnaire.

From the analysis of the intuitive fan-shaped statistical chart, most of the female users who have used the mask think that this product is very good, and they will be willing to buy it if it is listed.

Han Chudong has been so busy lately that he has put whiskey and cigar boxes in his office.

I used to think that the businessmen in the movie were just pretending, and when I was busy for business, I realized that it was really necessary to occasionally use foreign objects to relax and avoid the tragedy of having money and not being able to spend it.

With a wine glass in one hand and a tally counted survey sample in the other.

Han Chudong rested his legs on the desk and asked Kiko Mochizuki, "When you investigated, did you tell them what the approximate price was?"

"No, I don't know the pricing. Kiko Mochizuki was starting to get nervous, still thinking about her new position, for fear of being blamed for her negligence.

“...... That's right, $3 and 99 cents a piece, no discounts, no price reductions, and a uniform retail price in the United States. ”

Han Chudong wanted to be a profiteer, shook a few pieces of paper in his hand, and continued: "At this price, potential consumers may be 80% less, and the next step will be to develop mid-range products, the kind that cost more than two dollars a piece." ”

"Sold as a monolith?"

"Of course not, a box of 10 tablets, or a small package of 5 tablets. Mask water is back with you, and when the mask paper is produced, start making it, first open a store on Rodeo Avenue, and specialize in selling it to rich women. ”

Kiko Mochizuki nodded and told him, "If I don't work here, I might be willing to buy this kind of mask, but a box will cost several days of salary, and it can only be used for about a month, I will be very distressed." ”

"Just feel distressed and don't buy it?"

"I think I'll still buy it, and if my friends around me are using it, I'll buy a box and try it." ”

"yes, if anyone can afford it, they won't want it. ”

Han Chudong drank the wine in the cup, controlled the amount, and would not drink it drunk, just a little bit comfortable.

Rodeo Avenue is so long that real estate agents have helped find a sublet perfume shop according to demand.

On both sides are Omega watches and Cartier jewelry stores, with a rent of more than 200,000 US dollars a year, and an area of only more than 70 square meters.

He just signed a contract yesterday, there are more than 13 years left in the lease, and he is paying the management company behind the shop on an annual basis, and is asking the decoration company to help renovate and customize the showcase.

Signboards and posters are also being designed, and it is estimated that they will be able to start trying sales next week, and most of them will be able to see some signs from the sales data.

Staring at Mochizuki Kiko, she changed the topic and asked, "Your junior ...... Still asking you out for dinner? Don't go, dance with me at night, don't be more formal, change into casual clothes. ”

"Party?"

"It's just a discotheque, my friends will come too, you have friends who can call ...... together"

Return to Los Angeles

Return to Los Angeles