I went to the Bank of America's headquarters in Los Angeles.

After Han Chudong signed the mortgage documents, the bank staff directly transferred 4 million US dollars into the Mango Toy account with an annual interest rate of 11.96%.

Deposit rates are high, lending rates are high, and inflation is just as terrible, reaching about 10 percent last year.

Inflation and unemployment are on the verge of spiraling out of control, the golden age of the US economy is coming to an end, and international trade is gradually turning from a surplus to a deficit.

Economists have begun to criticize the correctness of Keynesianism, and last year's fourth oil war led to high energy prices, which dealt a heavy blow to the global economy, and people blamed the Washington speakers for the source of all the troubles.

This symptom of a global recession has also had an impact on Han Chudong, but it is not too big.

Considering that the dollar was depreciating and the interest rates on loans were so high that it was normal for him to do so, he was ready to borrow money from banks to expand production, as other businessmen did.

Anyway, there is a certainty that the profit is higher than the interest, the more money you borrow, the more beneficial it is for Han Chudong, and the speed of accumulating funds on your own is still slower, and the capital flow of mango toys is quickly squeezed out by other businesses.

As soon as he got the money, he went straight back to the company.

Tell the executives of Rainbow Beauty to contact powerful suppliers, cooperate with laboratory experts, and place orders in advance to purchase raw materials in bulk, including mask water, mask paper, packaging boxes, etc.

The design of the packaging has long been completed and is just waiting for mass production.

Han Chudong called the new employees of the newly established operation and promotion department into the small conference room and introduced:

"Some of you have worked in the advertising department of a newspaper or magazine company, and today's task is to find a suitable women's magazine, negotiate the price of the advertisement, and let me know. Strive to make the mask advertisement into the eyes of consumers within 10 days.

The budget is $1 million, and if there are more suitable targets, and I can get the cover of a mainstream women's magazine, I am willing to invest more money, and even if it is a small magazine, no one will see it. When the product is actually on the market, I expect to spend another $2 million to 3 million dollars on promotion, and I'm going to put all the initial sales profits into advertising, and your task in the last few months has been to find the right target and negotiate the right price, you know?"

It's a sign of determination.

He wants to let the newly hired new employees feel that they attach importance to the promotion link, and don't drop the chain at the critical moment and be cheated by those media companies.

It is too expensive to advertise on TV, and the readership of the newspaper is mainly male.

In the early days, the use of women's magazines for publicity was undoubtedly the most economical and more targeted method.

Whether skin care products can sell well mainly depends on the advertising efforts.

The product itself is not the most important, it can have a certain effect and not damage the skin. As long as there is a gimmick to leave a deep-rooted good impression in the minds of potential consumers, then there is no need to worry about not making money.

Estee Lauder, Maybelline, L'Oreal and other brands of skin care products, Han Chudong bought and used it himself, and he didn't feel that the effect was better than the 99-cent bottle of Miss Lisa's aloe vera gel, but the aloe vera gel was more comfortable.

It's a pity that it's not mysterious enough, and there is no way to make women feel confident after using it, and they can only rely on volume to fight for meager profits.

Han Chudong is very aware of the psychology of female consumers - what you can't get is always the best.

In order to make them satisfied, they are ready to sell it at a higher price, no matter how much it costs, just multiply it by at least ten times.

In the early days, the market was focused on big cities, and urban girls were given the habit of wearing masks first, and some people would definitely follow suit.

It is estimated that there are still more than 20 days before the completion of the production line, and many things must be solved first, and operation and promotion are the top priorities.

The head of the marketing team is named Colin Farrell.

He worked in the marketing department of Estee Lauder, participated in the launch and promotion of more than 10 products, and was attracted by the annual salary of 20,000 US dollars, plus the year-end bonus of no less than 3,000 US dollars, before choosing to jump ship.

Colin Farrell heard that there was only a budget of one million dollars at the beginning, frowned and shook his head and said: "One million dollars is too little, it won't have much effect at all, I know that this product will definitely cause a sensation, even a woman as picky as my wife said that she likes it, it is worth investing more money to come out and prepare for the listing next month, at least about five million dollars." ”

“...... Funds are relatively tight, save some for the time being, my strength is not as strong as Estee Lauder, you should learn how to save.

In addition to the $1 million advertising budget, there is also a large investment in each major city to advertise outside the mall, and the cost of setting up free product experience points is also calculated separately. ”

Han Chudong had a separate chat with Mr. Colin Farrell before the meeting, and the two ideas were quite compatible.

At this moment, I didn't accuse the other party of going against the other, and I also knew that since I had a big appetite and wanted to win more markets in the early stage, this advertising budget was indeed less.

Short-term employees are already being recruited, and after they finish their training, they will be sent out to take charge of the mask promotion experience, recruiting temporary promoters from the local area to promote in various high-traffic areas.

"It's pretty much the same, and when the product is launched, the initial advertising effect is the best. "Mr. Colin Farrell, who is more experienced in this kind of work, can say whatever he wants, and has a straightforward personality.

"Well, I will make sure to draw as much money as possible to support the promotion and publicity activities, you are responsible for doing your own thing, focusing on advertising words, advertising copy, etc., you can also start to prepare, and when the funds are sufficient, you can invite a female celebrity spokesperson, forget it for now. ”

People are poor and short of breath.

Han Chudong also wanted to find Audrey Heben to endorse, but the other party's agent directly refused, because Rainbow Beauty Company had no strength.

In addition to her, the agent of another superactress, Elizabeth Taylor, although willing to take the job, offered $4.5 million a year, how can he afford it.

As for the newly emerging star, the one named Olivia Hussey who is most optimistic about Han Chudong is quite beautiful and has good skin, but he endorses the products of another beauty company, and the contract will not expire until the second half of this year.

Many young female stars are cheap, but he doesn't want to spend money in vain, his fame is not big enough, and his influence is limited.

The matter of finding a spokesperson is put on hold for the time being, maybe there will really be a beautiful graphic model to fill up the number temporarily, Mochizuki Kiko's face is in line with Asian aesthetics, and it can be photographed, but I am afraid that it will have the opposite effect.

Asian models, Asian bosses, once they are labeled as racially by American consumers, it will be difficult to do business......