In the rolling torrent of the times, the early bird may not have the last laugh, and the late awakened may not have no chance.

All opportunities are changing rapidly, and it is difficult to say whether opportunities create heroes, or heroes create eras.

The earliest taxi software in China is not Didi, but a swagger that was born at the end of 2011.

It once had an absolute advantage in the Beijing market, and it also had capital endorsements such as Xu Xiaoping and Sequoia.

However, with the emergence of ride-hailing apps such as Didi and Kuaidi, as well as the government's suppression of "black cars", Sha Sha finally lost to its rivals and completely shut down its servers in mid-14 years.

As one of the products that died in the taxi market, the earliest product made by Shake was not a taxi app, but the "business car rental" that was hotly discussed later, and it was easy to reach in the market at that time.

The vision of both companies is to re-invest idle and idle vehicles into social transportation to create market growth, but the development process is also full of difficulties and encounters various law enforcement.

The co-founder of Shake Taxi did the most at that time to go to a traffic police brigade to pay fines and catch people. Although the CEO of Shake has his own rental company in his hands and the cars are compliant, he is still struggling.

In the end, Shake was forced to start the transformation under pressure, but only ended up with the price of total annihilation.

This is also one of the reasons why Lu Yan came to negotiate with Vice Mayor Huang before establishing the company.

Under the high-voltage line of "illegal operations", there is no support from the local government. It is not easy for a taxi software company to develop smoothly.

Lu Yan's advantage is that he is a sports star and a well-known entrepreneur. The Bincheng city government has also been hoping that he can invest in some emerging industries. Companies like Meituan, Penguin, Ahri.

So after looking at the big cake painted by Lu Yan, Vice Mayor Huang reported to the leader in charge as soon as possible, retouched what he heard, and said it again.

The leaders in charge are very interested, firstly, the economic development pressure of Bincheng is very high, and the annual GDP of last year was only more than 320 billion yuan. Although the growth rate is very high, the base is too small, and the national ranking is not generally low.

Moreover, in the private economy, there is a lack of star enterprises, and there is a lack of well-known high-tech industries.

If Lu Yan can create one, it will naturally be excellent.

In the next few days, the main leaders of the city talked to Lu Yan several times, and repeatedly negotiated about the software industrial park, government support, tax incentives, and even mobile phone factories.

Attitude is just one, support you, you can!

But you have to invest, to build a high-tech industrial park, how many companies can be in the future, the brand is set up first. In addition, in the future, it is necessary to build Shenzhou Mobile Bincheng R&D Center, Bincheng Mobile Phone Factory, Kunlun Chip Bincheng R&D Center, etc.

Finally, according to statistics, the total investment intention is as high as 10 billion.

Lu Yan didn't have any objections, anyway, it was just an investment intention. Later, depending on the situation, let's get the taxi software out first.

At the beginning of December, Lu Yan set up Yixing Network Technology Company in Bincheng.

Then it signed an investment agreement with Bincheng, planning to invest 10 billion yuan in Bincheng in the next few years to build a high-tech industrial park in Bincheng with Shenzhou mobile phone Bincheng R&D center, Bincheng mobile phone factory, Kunlun chip Bincheng R&D center, and Meituan Northeast headquarters.

In terms of geographical selection, it has also gone through a lot of twists and turns. All districts want to introduce Lu Yan's investment into their own jurisdictions.

Finally, after many considerations, it was set in the Binnan Development Zone and a scope was demarcated.

These are all secondary, or the taxi software company is the key to do it first.

Funds are not worried, and in terms of personnel, Yu Shuangpeng was transferred from Meituan to serve as the company's CEO. At the same time, he brought a lot of backbones to Bincheng to build a local push team.

In addition, his high school classmate Fan Tongguang and alumnus Liu Shiwen all came out of Meituan to join Yixing.

In terms of products, the technical data exchanged by Lu Yan through the Tianzhu module of the system has been quite perfect, and it can be said that everything is ready only to Dongfeng.

However, just before the product was about to be launched, Lu Yan found a key problem, the penetration rate of smartphones.

The young group that is most likely to become a customer of ride-hailing software has a high penetration rate of smartphones, and there are many people who use Ipone4, Shenzhou M2, and Shenzhou Corn.

However, most of the taxi groups still use feature phones such as Nokia. Even among private car owners, the penetration rate of smart phones is not particularly high.

He remembered that there was a boss in his previous life, who was less than fifty, who drove a Toyota domineering, but used an old business mobile phone all year round.

Lu Yan called Rebus and asked for a batch of customized mobile phones, Shenzhou Corn Yixing Customized Model, and the mobile phone was pre-installed with the Yixing taxi APP.

It is sold to Yixing Company at the ex-factory price, and then sold at an ultra-low price of 799 to taxi drivers and people who are willing to become Yixing owners.

Of course, the so-called ultra-low price of 799 is given in the form of subsidies.

Taxi drivers or private car owners buy mobile phones at a price of 1,199 yuan first. This is 100 yuan cheaper than the Shenzhou corn R1 in the Shenzhou online mall.

Then, after registering as a car owner of Yixing, a cashback subsidy will be given according to the mileage of each order.

Lu Yan's design is to try to let the car owner save enough 400 yuan to subsidize when he is 40 to 60 orders, and then return it to the car owner's account.

And these car owners, dozens of singles run down, it is estimated that they will adapt to this model. There are various subsidies available, which solves the problem of insufficient car owners.

As for the customer side.

The winter in Bincheng is the season when it is difficult to take a taxi, and Lu Yan went into battle in person to advertise.

It can be said that within one day, countless netizens across the country knew that he was in Bincheng in the north, and he made an easy-to-travel taxi APP.

But it was said that at noon one day in January 12, it snowed heavily in Bincheng, and many white-collar workers were thinking about how to leave before getting off work.

"It's really annoying, the bus can't be crowded until it explodes!" Zhang Xiaoyan complained in the office.

The boy on the side said: "Take a taxi, haven't you watched the news?" Lu Yan got another taxi software, which is very cost-effective, and it is said that it is much cheaper than taking a taxi!"

Wang Xiaoyan hurriedly asked, "How do you get it?"

The boy scratched his head and smiled awkwardly: "I don't know, I don't usually take a taxi, I'll take a look!"

After that, he took out his Shenzhou corn R1 mobile phone, logged in to Weibo first, and went to Lu Yan's Weibo account to take a look.

There are not only the promotion of Yixing taxi, but also how to download and install instructions.

After some operation, the boy entered the company address and home address on the taxi software, and when he looked at the estimated price, he couldn't help but say: "I'm only more than 4 yuan when I get home?"

Zhang Xiaoyan has been watching from the sidelines and exclaimed: "It's so cheap, you enter my address, I'll take a look!"

The boy laughed, "Where do you live?"