It was already evening when he arrived in Bingcheng, and he took Zhou Yong to stay in the hotel, and Li Xian came to the Urban Management Bureau early the next morning.

The urban management bureau is an old three-story baroque building, with four or five plaques hanging outside the door, and there are no people coming in and out on Wednesdays. The façade is not big, but the shelves inside are very large.

I heard that Li Xian came from this Beilin place, and wanted to find the leader, but the women in the communication room didn't put down the newspaper in their hands. glanced at Li Xian, who was bent over in front of the window, through the small sliding window of the communication room, rubbed the newspaper with his fingers, and turned the page.

"Did you make an appointment in advance?"

"No?"

"I didn't register first. ”

"The leader is so busy every day, why don't you make arrangements for you if you don't cross me in advance?

"It's not okay to be in a hurry. ”

"When will I be able to meet with the leader after registering? Yo, this is not certain. I am responsible for conveying, but not for arranging the leader's itinerary. ”

Looking at the other party's attitude of serving the people, Li Xian felt that he had made a big mistake; he was too anxious and only thought about the plan itself, but he did not make good use of the resources in his hands to push the plan forward.

He turned around and went out, picked up the phone and called Liu Wanfa, saying that he wanted to meet with the leaders of the Bingcheng Urban Management Bureau for the sake of the company's business.

In recent years, although the urban management bureau is also a real power unit, it cannot be compared with the later ones, let alone the leaders of the city. Liu Wanfa's face quickly played a role, and after a lot of effort, a man came downstairs with the green mountains on his head, but half of the sunset red was revealed.

"Who is Mr. Li?"

Looking at a young man in front of the door with a little dark face, but quite energetic, he saw a man with an angry face and standing behind the young man, and the sunset red was a little uncertain.

Li Xian raised his leg to meet him, and went upstairs in the latter's accident and the woman in the communication room, who had changed the newspaper in her hand to an instruction document from the head of the agency.

In the director's office on the third floor.

Holding a teacup, I heard that someone had actually started the wall of the Bingcheng City and wanted to contract the idea of all the old walls in the city, Director Yang was a little embarrassed.

"Mr. Li, this matter is not easy to handle. The amount of work is too large, and the whole Harbin is now a sea of roadside walls, and you can't say that it is like using it for commercial purposes, but our urban management bureau does not have that much ability......"

Looking at the embarrassed look of the other party, Li Xian sighed.

myself, made another mistake.

If you can't afford to be early, you can't think of your own suitable method, it won't work.

After thinking about it for a while, he changed the way he said about his plan: "Yang Ju, where is this commercial behavior? This is a public welfare behavior!"

After defining his own line of work, he said bitterly: "Our Ice City is a city with a long history and characteristics, but now the walls of the main streets are not in shape. As a native of my hometown, it hurts my heart to see these historic buildings being ruined. As the department in charge of the urban environment, I believe that you feel uncomfortable when you go back and forth to work, isn't it? Not only are you uncomfortable, but the people of Bingcheng are also aggrieved when they live in such an environment, right?"

I'm pretty comfortable.

Director Yang said.

But looking at Li Xian's sad face, he could only nod heavily, and said thoughtfully: "Yes......"

"So, you've been actively looking for a way to solve the pain of the old walls and cure the skin diseases of this city. Through many contacts, we finally found our New Taipei through Secretary Liu. We are asked to fund the renovation and beautification of the exterior wall of the main street and maintain the wall of the main street in the next two years. In recognition of the company's public welfare behavior, it is allowed to promote the company's products in a small area on the renovated wall. This move has completely achieved the goal of beautifying the city......"

As Li Xian's rhetoric was almost reversed, Director Yang's sitting posture was straight.

At this moment, he thought a lot. When it comes to this level, people in the system think more than people outside the system, and it is more comprehensive.

When he looked at Li Xian again, his face could no longer hide his deep appreciation.

"Although our urban management bureau lacks financial resources, urban beautification is a major event related to people's lives. Enterprises are committed to public welfare, and we must support them. The small advertisements on the wall are cleaned up, and we have organized sanitation workers to deal with them. This matter, the urban management bureau presided over it. ”

"Two years of free contract. Li Xian nodded, and finally nodded the question.

"A year. And Mr. Li, I hope this matter will be fast. ”

"No problem. ”

......

Li Xian was personally sent out by Director Yang, watching the two of them talking happily, the women in the guard room couldn't help but stand up when they saw Li Xian come out, and smiled flatteringly.

Li Xian hooked the corners of his mouth, he was not in the mood to care, and after saying goodbye to Director Yang, he got into the car.

On the way, Yang Yong, who already knew about Li Xian's overall plan, couldn't calculate the account: "Big brother, isn't it cost-effective for us to do this? How much does it cost to advertise in the newspaper? But you have to paint all the walls of the main street, and you have to paint the big characters, so the cost is not low." There are so many walls, all the artificial and stuff is down, and it can't be seventy or eighty thousand?"

"It doesn't take that much. And...... How long can the effect of newspaper advertisements last?" Li Xian, who was sitting in the back row with his eyelids slightly closed, explained, thought for a while, and patted the front seat: "Go to the Academy of Fine Arts of Normal University." ”

......

Those who engage in education are still very talkative.

Hearing that Li Xian wanted to design a set of wall paintings, the school leaders immediately called several cadres of the student union and directly confronted Li Xian.

At his request, the students drew some abstract works that were easy to print. It's roughly the kind of ponytail girl in a long skirt holding a globe, a long-haired woman holding a dove of peace in both hands, or a compass triangle pencil holding a big rocket, anyway, how the four transformations come about.

When it was over, the toilet paper brand logo and advertising slogan provided by Li Xian were specially made as a sample.

Here, taking advantage of the students' design and drawing efforts, he called back to Beilin, and asked Chen Shulin to take people to the city and county except Daqing to find the local urban management bureau, and then ran two paint factories with Zhou Yong who were not very good, and finally went to several advertising companies one by one, and all the employees who posted small advertisements on the street were contracted.

In the next few days, the street sanitation departments in Bingcheng launched a "special action against wall advertising", and thousands of cleaners took to the streets, using shovels or brick knives to peel off the wall paint and shovel the walls of the main road with various colors of advertising paper.

Then, an urban beautification action that can be called a magic show for the citizens of Bingcheng City was quietly staged next to the main roads in the urban area;

In three days, a group of people who usually hold small advertisements with paste changed their brushes and painted the exterior walls of the entire city's main roads to snow white.

In the process, large hollow stencils were fixed on the wall, painted with green and blue paint.

When the stencil paper was removed, the passers-by were stunned;

Although they are not exquisite, but they look particularly comfortable, the monochrome "Four Modernizations Theme" abstract paintings have replaced the previous psoriasis-like advertising walls. The white, green and blue color scheme makes people feel refreshed.

On the right side of each main wall, there is a "Sina" logo that looks a little familiar, as if you have seen it in an advertisement. and a slogan that doesn't seem to be an advertisement.

"Sina Premium Toilet Paper, polish your world. ”

It says so.