"The Great Wall" is a Sino-American co-production...

It is a popular way to play in the first two years.

Of course, all movies with the words 'Sino-US co-production' are undoubtedly bad movies!

There are also few box office successes.

"The Great Wall", in a sense, bears the responsibility of proving that Sino-US co-production is not an empty phrase...

Over the years, Sino-US co-production has also summed up some experience, and there are three main types of methods.

Either I pay for it, you think of a new story, it's a joint venture.

Either your IP and my IP get together, this is the linkage - "Nezha and Transformers" is the latter.

There is another kind, I will contribute IP, funds, and you will help shoot - the Sino-US co-production "Dare to Ask Where the Road Is" is a typical one!

"The Great Wall" clearly falls into the first category...

Why do co-productions?

In fact, it is capital linkage!

This involves China's quota for imported films.

For imported account-sharing films released in theaters, my country has strict regulations, and there are only 34 quotas per year!

Although Orange Manufacturing is its own people, most of the works produced are horror films and thrillers, in addition to "Fast Attack" and "Ace Bodyguard" introduced in the past two years... Basically broken...

By the way, there is a "La La Land" confirmed to be released this year...

But so what?

Hollywood's Big Six, every blockbuster can be successful in China, and many blockbusters can even survive by relying on the Chinese market!

La La Land is a... Song and dance film!

How much box office can it collect?

For the Chinese market, Wen Ziren and they are also very envious...

Therefore, the project "The Great Wall" is a must-do!

To make a Sino-US co-production, there is no restriction on the share of imports...

However, from the perspective of cultural export, the so-called 'Sino-US cooperation' is almost none.

Take "The Great Wall" as an example, the whole story is true everywhere!

So, is Chinese films taking this opportunity to go global, or is foreign capital trying to make profits through co-productions?

The movie "The Great Wall" is popcorn, and the so-called Chinese culture was added later.

……

Wanda passed through the end, "The Great Wall" can surpass "Hero" at the North American box office, even if it is successful!

"Heroes" grossed $50 million at the North American box office...

Wen Ziren still has this confidence!

After all, "Dead Silence", the worst-selling "Dead Silence" that year, had $18 million at the North American box office...

In fact, from the perspective of North America alone, the marketing and publicity of "The Great Wall" have done a very good job!

On YouTube and other platforms, the pre-roll ads for "The Great Wall" are ubiquitous, and the two official trailers released earlier have also accumulated a considerable 17.75 million views;

On Twitter, there are also many topics...

Of course, the topic is a bit crooked - it's all about the Great Wall of America and Mexico...

Ahem, Comrade Jianguo said that he wanted to build the Great Wall of America and Mexico...

Even many talk shows quote the title of "The Great Wall" to joke about the founding of the country, saving a lot of publicity money - no need to explain, you know what the Great Wall means!

Anyway, there is still a degree of topicality!

According to public information, the number of theaters on the first day of "The Great Wall" was 3,326...

Beat all the films of the same period!

BOX predicts that "The Great Wall" will grossing around $28.5 million in its opening weekend, and the total box office is predicted to be close to $60 million...

Of course, when the prediction agency BOX office predicts, it is more blind to guess - it also predicts that the North American box office of "Warcraft" will be $80 million!

……

In the Orange Office, Zhong Lifang was interviewed by "Watching Movies", the theme of which was "Sino-US co-production and "The Great Wall"...

"The reason why most of the Sino-US co-produced films are bad movies is that the aesthetic level of the two countries is different. Hollywood has a well-developed film industry, so the aesthetic standards of American audiences have surpassed those of China for many years. ”

"There are many types of movies that Americans are tired of watching, and there are almost none in China, because of this aesthetic difference, it is very difficult to make a film that also conforms to the common aesthetics of the two peoples. ”

"Hollywood is not yet the aesthetic standard of the United States, and the movies made by Hollywood are global, and it is bound to consider the greatest common divisor of the aesthetic needs of global audiences. But since it is a Sino-US co-production, the Chinese side will definitely ask Hollywood to have more Chinese content when making films. These two are somewhat contradictory, so in recent years, the box office of Sino-US co-produced movies has been quite miserable, and the reputation is not good!"

"But 'The Great Wall' is different, the movie itself is positioned as a popcorn movie, and we really spent $150 million..."

"There are very few Chinese filmmakers who are good at making large-scale commercial films, in fact, we first wanted to let director Zhang Yimou direct this film, but he has no interest in this at all..."

“… The box office is expected to exceed $400 million worldwide, and the word of mouth is passing..."

"When we made "The Great Wall", we didn't want to make a Sino-US co-production at the beginning, but with a large investment of 150 million US dollars, it is difficult to recover the cost only by relying on the mainland market..."

"In addition to filling the vacancies of fantasy and monster themes, I mainly want to prove that Orange has the ability to create world-class blockbusters!"

Zhong Lifang's various blows...

And then it's Big Sweet...

No way, Da Tian Tian is really abrupt in "The Great Wall"!

Take a look at the position: Chris Evans, Jing Tian, Yu Rongguang...

She's the second heroine!

“… I don't know where the strange remarks came from on the Internet, the project "The Great Wall", Wanda invested 100 million US dollars, and praised her own actresses, which is a normal thing!"

"I think she has fulfilled the requirements of the director very well, and she is also worthy of being an actress!"

"At least she didn't make a scene, and she didn't abuse the stand-in..."

Zhong Lifang is blowing here, and Lu Xiaoran is 'chatting' with Zhang Hongzhen...

It's not idle chat, Zhang Hongzhen has encountered something!

Dongyang Qingyu regretted seeing the benefits...

This dates back to the filming of "The Hunting Ground" in 2015, "The Pretender" and "Langya Bang" have not yet been released, and Lao Hu's acting skills and appearance have been suppressed on the set and in the studio, and there is no opportunity to show them to the audience.

At this time, the producer, Dongyang Qingyu Media, as early as during the filming period, sold "Hunting Ground" to Lay's Video and Mango Channel respectively at the price of 1.7 million and 3 million for a single episode...

But with the broadcast of "The Pretender" and "Langya Bang", Lao Hu quickly became a first-line TV series in China, and the price of "Hunting Ground" starring him also rose.

In 2016, the copyright fee of domestic TV dramas soared, and "The Legend of Ruyi" set a sky-high price of 9 million yuan for a single episode on the Internet, with a total of 90 episodes and a total of more than 1 billion TV drama copyright records.

According to market estimates, a single episode of "The Hunting Ground" can sell at least 7 million episodes, and the price has almost doubled.

As soon as Zhang Hongzhen settles the account, this thing is twice as bad!

As a result, Lao Zhang wanted to terminate the contract with the two parties on the grounds that Mango TV and Lay's Video did not pay their down payment...

Then, it was sued by both parties in court, and "Hunting Ground" had to be postponed, and Dongyang Media lost the first lawsuit and paid liquidated damages of more than 50 million yuan...

Zhang Hongzhen was very depressed...